Now the Restaurant Manufacturers Worldwide (RBI)-owned model, recognized for its espresso and for its “Timbits” donut holes, is leaping on the celebrity-collaboration-trend practice with probably the most well-known names to ever emerge from its borders: Justin Bieber. On November 29, Canadian and U.S. places will function a limited-edition collection of Timbiebs Timbits in chocolate white fudge, bitter cream chocolate chip, and birthday cake waffle flavors, in addition to a yet-to-be unveiled assortment of Timbiebs merch.
In an announcement, the Biebs stated, “Doing a Tim Hortons collab has at all times been a dream of mine. I grew up on Tim Hortons and it’s at all times been one thing near my coronary heart.” There are three Tim Hortons places in Bieber’s hometown of Stratford, Ontario.
Bieber teased the partnership—created with advert company Intestine—in an Instagram submit on Monday, which additionally occurred to disclose his new firm electronic mail deal with.
That is simply the most recent in an more and more lengthy line of superstar collaborations with quick meals, which kicked off when McDonald’s debuted its first Well-known Orders partnership with Travis Scott final 12 months. The success of that led to subsequent collabs with J Balvin, BTS, and Saweetie. In Might, salad chain Sweetgreen announced a partnership with tennis star Naomi Osaka that included a customized salad bowl; then in August Taco Bell named Lil Nas X its latest chief impression officer.
Burger King—one other RBI model—put its personal spin on the idea with “Keep It Real Meals,” utilizing the true names of artists like Lil Huddy, Nelly, and Anitta. Final month it was one other RBI model, Popeyes, that launched Megan Thee Stallion Hottie Sauce to boost its hen sandwich and new nuggets within the U.S. and 14 different nations.
Bieber is clearly a fan of Tim Hortons, and there’s little doubt that RBI hopes this helps increase the model’s profile within the U.S., the place it barely registers as a blip in comparison with its near-religious following north of the border. Given the urge for food for restricted meals and merch from these collaborations, this gained’t be the final, simply the most recent.