Apple could have spent billions on unique Apple TV content material final 12 months, however none of it was on Jon Hamm. And the previous Mad Males star is not pleased about it.
In a new ad for Apple TV, Hamm is scrolling by the streamer’s catalog, working down the laundry listing of Hollywood stars and questioning why he isn’t amongst them.
For 2022, Wells Fargo estimates Apple will spend $8.1 billion on content, and it’s reportedly putting about $500 million into advertising and marketing Apple TV. No less than Hamm acquired in on the latter motion. Hamm brings up a great level right here, although, because it has been some time since we’ve seen him in a significant starring position. Positive there’s been the appearances on Curb Your Enthusiasm final 12 months, and his voice has been round in animated exhibits like Bless The Harts and Marvel’s M.O.D.O.Okay. but it surely’s not the identical.
This strategy of everyday-ing a star isn’t new for Apple. We’ve had Taylor Swift on a treadmill, and a women’ hangout with Kerry Washington, Taraji P. Henson, and Mary J. Blige for Apple Music. We’ve seen Bill Hader and Samuel L. Jackson at residence with Siri. Surprising peeks into the on a regular basis (industrial) lives of fashionable, seemingly random celebs.
In actuality, it’s not random in any respect, however maybe a strategic teaser to seed pleasure for Hamm’s upcoming 2022 movies like Prime Gun: Maverick and Confess, Fletch.
As a advertising and marketing strategy, the spot achieves just a few issues without delay. Clearly, it’s entertaining, but it surely makes use of Hamm’s jokes to remind us all the star energy and content material library that Apple TV has constructed to date. Because the content material arms race continues to drive the streaming wars, streamers like Netflix, Amazon, Disney, and Apple use their advertising and marketing to pitch their status not simply to us as viewers, however to stars, producers, and creators like Hamm himself.
He actually seems offered. And it’s laborious to disclaim that Hamm would match proper in with Apple’s present line-up. Slap a beneficiant mustache on his face, and also you’ve acquired an ideal search for Ted’s brother . . . Randy Lasso.