It’s OK to flip flop

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There’s loads on this running a blog enterprise the place there isn’t a RIGHT method. Simply determine and transfer on.

At the moment I need to speak about a current flip flop. 

I make selections quick. I strive not to sweat the small stuff.

There are various days I present up to work, get an thought in my head, and have it executed by lunch.

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Typically these brainstorms work out. Different instances they don’t.

I’ve additionally flip flopped established protocols.

Take house pages for example.

I’ve flip flopped on my method to house pages many instances through the years.

Two essential area of interest web site house web page ideas are:

  1. Blogroll itemizing out current articles, or
  2. Static house web page with hyperlinks to varied articles and a separate weblog web page. You’ll be able to hybrid this that additionally features a record of current posts.


The search engine marketing purists inform you to do the second method.

However there are a lot of massive web sites that do nice in search with a blogroll house web page.

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I consider that is an instance of no RIGHT method.

Nevertheless, I additionally consider there may be an search engine marketing profit to linking to cornerstone content material you need to rank or funnel search engine marketing juice to particular articles from the house web page. It is sensible. House pages appeal to probably the most hyperlinks so it’s brimming with search engine marketing energy. With some strategic linking from the house web page you’ll be able to funnel all that search engine marketing energy to particular pages.

Will this double your site visitors?

Most likely not. However it could assist.

And so I not too long ago flip flopped.

For years I used solely current posts on all my websites’ homepages.

Now I’ve a static house web page on my area of interest websites.

I take advantage of Leadpages for Fats Stacks and Elementor for my area of interest websites.

I take advantage of Leadpages for FS due to the e-mail join kinds LP gives.

In any other case, Elementor does an ideal job.

I believe WordPress blocks will do a high-quality job as properly.

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Why the swap?

Over the Christmas holidays, I went by means of Matt Diggity’s Affiliate Lab course ($200 off).

I purchased his course for his search engine marketing and affiliate marketing online insights.

He suggests leveraging house pages for search engine marketing. It’s a simple factor to accomplish that I did it.

I embody a transparent hyperlink to the “current posts” web page the place guests can see current posts in a blogroll.

I then hyperlink to my most necessary cornerstone articles.

What number of?

I hyperlink out to fairly a couple of articles… 25 to 30 on every area of interest web site. Not fairly that many on Fats Stacks.

Whereas making my static house web page for my greatest area of interest web site, I believed it will be useful to have a “Matters” web page. This web site of mine has 20+ classes and 100+ tags. That’s loads of archive pages.

So I created a “Matters” web page and record out hyperlinks to all classes and tags. I consider this helps crawlability all through the positioning. It’s additionally a superb useful resource for guests. I hyperlink to the Matters web page from the house web page.

Did my site visitors double?

Nope.

However I consider it’ll assist or on the very least gained’t harm.

Do I strive to rank for key phrases with the house web page?

No, I don’t. My house pages are optimized for my websites’ names.

Subsequently, I didn’t add a bunch of textual content or something. Simply thumbnail photographs and submit titles.

I even have some hyperlinks to inner pages with simply textual content hyperlinks (no thumbnail connected). I manage these by essential subjects in columns.

Do I put advertisements on the house web page?

Sure, I do. AdThrive advertisements show properly on Elementor pages. If you happen to use Ezoic advertisements or Mediavine advertisements, they may work high-quality as properly.

Keep away from overthinking these items

The takeaway right here shouldn’t be that static house pages are greatest… for now. I feel they could assist however that’s inappropriate.

The purpose is to not overthink small particulars.

If you’d like to strive one thing, simply do it. Don’t waste days or even weeks studying about it.

There have been many situations the place I’ve flip flopped. This house web page instance is one in every of many.

Most significantly, does it go your sniff take a look at?

Does it make sense to you?

Good search engine marketing is definitely a logical course of you probably have even the slightest understanding of how Google search works.

Most of us do.

Google desires to rank the most effective content material for each search. It misses the mark typically but it surely’s fairly good.

Since Google depends on crawl bots, make your web site crawl-friendly with sound inner linking.

Guarantee Google is aware of what your content material is about through the use of your key phrase in title, heading tags within the content material, alt textual content in photographs… all the essential on-site stuff).

It’s additionally good to preserve your web site good well being (web site pace, and so forth.). Examine Google Search Console for errors and repair them. When you have Ahrefs, run audits and repair issues.

Once we boil it down like this, search engine marketing works:

search engine marketing = Good content material + Crawlability + Wholesome Web site

Sure, that’s simplistic. Good content material encompasses an ideal deal reminiscent of attracting hyperlinks from different websites, credibility, trustworthiness, addresses the key phrase completely, reads properly and so forth.

However on the finish of the day, search engine marketing may be very easy conceptually. If it weren’t, I’d be doing one thing else.