Is Pinterest Better than Google Traffic?

Is Pinterest Better than Google Traffic?

Google vs Pinterest Traffic

Is Pinterest visitors higher than Google search?

Quick reply: Under no circumstances. Not less than for me.

My method stays Google first, Pinterest second.


What does anybody imply by “higher visitors”?

Every of us defines it in a different way, however let’s break it right down to the assorted attributes of web site visitors.

Ease to draw:

Winner: Google

On the face of it, Pinterest looks as if the simplest visitors to get. It’s kinda true, however right here’s the factor. You continue to must publish content material in your weblog which you would possibly as effectively optimize for Google, then chase the Pinterest top-up visitors with that content material.


Winner: Pinterest

In my expertise, Pinterest visitors comes a’knockin’ quicker to new content material than Google search.


Constant and evergreen:

Winner: Google

Whereas it’s true pins can drive tons of visitors for a very long time, it’s not fairly as constant or long run as Google. Yeah, there are all the time exceptions however within the combination, Google wins.

Potential quantity:

Winner: Google

Whereas Pinterest has numerous customers, it’s a drop within the bucket to Google customers. Potential Pinterest visitors doesn’t come near potential Google visitors. I’d be a idiot to forsake Google visitors for Pinterest solely.

High quality:

Winner: Google (by a smidgen)

By “high quality” I imply time-on-site and advert income from each visitors sources. For my web site, time on web site is barely higher with Google search, but it surely’s very slight. Identical with income… Google is a tad increased however not a lot.

It boils right down to each sources being high quality visitors.

Google + Pinterest = Superior

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The way in which I see it’s a Google-centric technique makes Pinterest a straightforward visitors top-up. Upon getting all that Google-lovin’ content material, it’s little or no extra effort/price to chase down Pinterest visitors.


In different phrases, in case you centered on Pinterest solely, you continue to must publish content material in your web site to drive visitors to. For those who’re publishing weblog content material, you would possibly as effectively optimize it for Google. Then with a tad extra effort, you’ll be able to faucet Pinterest.

If Google is the highest canine, why trouble with Pinterest?

That’s a straightforward reply.

The effort and time concerned to pin as soon as your weblog content material is publish is minimal. You simply want a pin (or few pins), some textual content (as in 2 to 4 sentences) and also you’re accomplished. That’s loads much less work than publishing a Google optimized article.

With a tad little bit of effort, you simply leverage your funding in Google optimized content material.

My Pinterest visitors makes up 17% to twenty% of complete visitors.

At present, my funding in Pinterest visitors is possibly 10% of price range.

10% price range yielding 20% outcomes is nice.

I additionally consider my Pinterest visitors will proceed rising quicker.

Pinterest visitors is a results of a minimal incremental effort that may yield excellent visitors outcomes.


For those who’re in a Pinterest-friendly area of interest, you need to be.


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Jon runs the place round right here.  He pontificates about launching and rising on-line publishing companies, aka blogs that make a couple of bucks.  His satisfaction and pleasure is the e-mail e-newsletter he publishes that’s “the very best running a blog e mail e-newsletter round.”

Hyperbole?  Perhaps, however go test it out to see what some readers say.

In all seriousness, Jon is the founder and proprietor of a digital media firm that publishes a wide range of internet properties visited and beloved by thousands and thousands of readers month-to-month. Fatstacks is the place he shares a glimpse into his digital publishing enterprise.