Is Instagram still hiding likes in 2021? Latest update

Keep in mind again in 2019 when Instagram’s Adam Mosseri stated the platform would take a look at hiding like counts, everybody thought social media was going to alter endlessly, after which principally nothing modified?

Yeah, we’ve been questioning about that, too.

Two years later, we lastly have an update from the Fb-owned platform about how these assessments went and whether or not or not Instagram is heading towards a like-free future. In a brand new assertion Wednesday, Instagram stated it found by its assessments that some customers did certainly discover hidden like counts useful, however others, unsurprisingly, didn’t.


Now, Instagram says it’s conducting new assessments. This time it desires to see what’s going to occur if it provides customers extra say in whether or not they see like counts or not. It’s also testing an possibility that may let customers flip off their very own likes.

Right here’s the total assertion from a Fb firm spokesperson:  

“In 2019, we began hiding like counts for a small group of individuals to grasp if it lessens some strain when posting to Instagram. Some folks discovered this useful however some still wished to see like counts so they might observe what’s in style. So we’re testing a brand new possibility enables you to resolve the expertise that’s greatest for you — whether or not that’s selecting to not see like counts on anybody else’s posts, turning them off in your personal posts, or holding the unique expertise. We’re testing this on Instagram to start out, however we’re additionally exploring an analogous expertise for Fb. We’ll be taught from this new small take a look at and have extra to share quickly.”

As for what’s taking so lengthy, Instagram stated it needed to prioritize different work because of the COVID-19 pandemic.

Critics of social media have lengthy pointed out that the need for likes and shares can have a unfavorable affect on psychological well-being, notably amongst younger individuals who could really feel anxious or depressed if their posts fail to draw likes.

However reimagining high social media platforms with out likes is not any simple process. Likes should not solely the social foreign money of the twenty first century, however they’re additionally a key engagement sign for advertisers—i.e. the individuals who pay the payments. Furthermore, Instagram certainly doesn’t need to make drastic adjustments that may threat alienating customers at a time when younger individuals are already flocking to opponents like TikTok.

For now, don’t count on main adjustments on this entrance. The brand new take a look at is international however small, based on Instagram. The corporate says it can share updates on the take a look at when it has them.