Intuit, the corporate behind TurboTax and the small-business accounting software program QuickBooks, is in talks to purchase Mailchimp for greater than $10 billion, Bloomberg reports.
Mailchimp declined to remark, and Intuit didn’t instantly reply to an inquiry from Quick Firm. The Bloomberg report cited nameless “folks acquainted with the matter” who stated no closing determination had been made and that different patrons are probably . Bloomberg reported final month that Mailchimp could be considering a sale of all or a part of its enterprise.
Atlanta-based Mailchimp traces its historical past to 2001 and, as its identify suggests, initially targeted on electronic mail newsletters and advertising, significantly for small companies. It’s since expanded its focus to different providers helpful to small companies, together with texting, social media advertising, website and store hosting, and even physical postcards.
Amongst customers, Intuit could also be greatest identified for its sometimes-maligned TurboTax software program, in addition to the buyer monetary startups it’s purchased, together with Credit score Karma and Mint. Nevertheless it’s additionally the corporate behind QuickBooks, accounting software program broadly utilized by small- and medium-size companies.
Combining the 2 firms would presumably provide their small enterprise purchasers entry to a mixed package deal of accounting and advertising providers—in addition to give every of the businesses a brand new mailing record to focus on with its gives. Whether or not the acquisition will really come to move stays to be seen.