A tattoo is a enormous dedication, however does it should be? Brothers Tyler and Braden Handley got here up with the idea for Inkbox, their temporary tattoo model based mostly in Toronto, to deal with that very query. Tyler needed a tattoo—a “tremendous geometric one” to be precise—however was involved he’d develop to remorse it in 5 years.
“It was too fashionable. It’s like getting a Mumford and Sons tattoo. It wouldn’t age very effectively,” Tyler says.
Inkbox, based by the Handley brothers in 2015, makes use of an lively ingredient derived from the tropical Genipa americana tree to stain your physique’s dermis, fading naturally as your pores and skin turns over in the midst of a few days. When first utilized, tattoos look blue-black, growing a richer shade over the following 24 to 48 hours, because the dye reacts to your pores and skin’s proteins and collagen. The result’s a tattoo that’s vibrant, darkish, and shockingly lifelike—till your pores and skin naturally exfoliates, and the design steadily fades away.
The corporate joins different high-quality, design-focused temporary tattoo manufacturers, like Ephemeral, which makes use of the identical needle software as a common tattoo to inject ink that fades away over the course of a yr, and colourful, trad functions from artist-driven Tattly.
Inkbox, which has raised $13.5 million, employs greater than 100 folks throughout Canada and the States. It additionally works with tattoo artists and graphic designers—vetted by Inkbox’s design workforce—from throughout the globe, serving to to distribute their designs within the type of temporary tattoos; Designers obtain 5% of royalties for every tattoo bought. About 80% of Inkbox’s designs come from impartial artists, who retain all their unique IP; the opposite 20% of tattoos are designed in-house. The corporate says it pays out greater than $1.5 million in commissions annually. For 3 months throughout the pandemic, it gave full proceeds to its accomplice artists, who have been struggling with out in-person clients.
The tattoos, that are black and largely line based mostly, vary between $9 for a 1″ x 1″ bee to a $130 for a set of 11 tattoos created with Okay-pop icons BTS to celebrate their hit single “Dynamite.”
Along with high-profile launches just like the BTS tattoos, Inkbox has recruited well-known and sought-after artists, like Girl Knew York (a favourite of Ariana Grande) to create designs. Tyler says that shade tattoos are additionally within the works, in addition to an replace to Inkbox’s DIY product, Freehand Ink, which permits artistically inclined customers to doodle.
I slapped a small Inkbox solar design on my arm and left it on for a little over an hour. The method is acquainted in the event you’ve ever used a temporary tattoo: Peel off a protecting backing, and the sunshine adhesive surrounding the tattoo sticks to you pores and skin. Then you definitely wait—and don’t sweat or transfer—for an hour earlier than peeling the sticker off. Mine turned from a pale blue to a charcoal grey in 12 hours, and is nearly indistinguishable from the true tattoo on my different arm. I’m already plotting my subsequent Inkbox tattoo.
Need to give it a go and don’t know the place to begin? Listed here are three Inkbox artists price trying out.
This Toronto-based artist has a distinctive, typically retro-futuristic, typically pop-art fashion. Inkbox has a set of highly effective, racial justice-inspired paintings from Sappy; 100% of income return to Justice 4 Jamal Francique.
Charity “Cake” Hamidullah
Atlanta artist Cake created a assortment of intricate, imaginative illustrative works impressed by psychological well being consciousness and self-love for Inkbox.
New York-based artist Mars Hobrecker’s work celebrates physique positivity, queer love, and classic iconography.
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