Income Report for July 2021 (Niche Site Portfolio)

What occurred in July?

Just a few issues, largely unhealthy however nothing horrendous.

Visitors and income dropped

My largest web site suffered a sizeable visitors and income lower. When the smoke cleared, it’s down 20%.  Income is down extra as a result of RPMs in July dropped from June’s epic RPM numbers (finish of Q2).

Why did visitors drop? It was a casualty of the June and July Google updates popping out on the shedding facet. These items occur.

On the plus facet, web site 9 is performing nice however not so nice to offset web site 1’s losses.

Am I doing something in regards to the losses?

Sure and no. I’m not doing something particular to the replace as a result of I don’t assume there’s something to do.  Nonetheless, in July I did begin planning easy methods to replace a variety of my older content material on websites I’ve had just a few years.  That is proving to be a giant venture that can take a very long time.  It’s positively overdue. I’ve to place my persistence hat on which I don’t are inclined to put on fairly often.  I don’t like issues taking a very long time however this venture is so massive it’ll take endlessly.

Under are the numbers. As standard, this report solely contains a few of my websites and doesn’t embrace any income or bills from Fats Stacks.


Lacking websites beneath have been bought.  All figures are in USD.

  • Area of interest Site 1: $79,484
  • Area of interest Site 3: $609
  • Area of interest Site 6: $65
  • Area of interest Site 8 ( $124
  • Area of interest Site 9 : $3,638
  • Area of interest Site 10: $814
  • Area of interest Site 11: $127

Whole Income from 7 featured websites: $84,864


You possibly can examine all area of interest websites right here.

The lion’s share of income is from show adverts.


Whole bills for area of interest websites: $11,620

Web Income: $73,244

Content material Funding: $31,386

Content material sources damaged down as follows:

Content material is distributed throughout a number of area of interest websites.

Web revenue after content material funding:   $41,858

What’s up with kicking alongside small websites?

Sure, lots of my websites are small however they’ve confirmed to generate good returns on funding.  With as we speak’s web site valuations as excessive as they’re, websites incomes $200 to $1,000 promote for some huge cash relative to up entrance funding quantity and time.  A web site incomes $500 per thirty days can promote for as a lot as $25K.

I personal a great quantity extra websites than those featured on this revenue report.  They’re small and most won’t ever get enormous, however it’s enjoyable throwing a bunch of stuff towards the digital wall to see what sticks.  If a web site or two sticks and works effectively, I’ll run with it. The remainder I’ll scrape and claw to a couple hundred per thirty days and flip them for just a few further bucks.

Content material is certainly one of my major investments

As reported within the above content material funding part, I make investments some huge cash into content material.  Content material has confirmed to be a great funding for me.  I’m now feeding fairly just a few websites new content material month-to-month or each different month.

Why is content material a great funding?


It’s a great funding as a result of it’s my main enterprise.  I do know it effectively.  I’ve honed content material investing into a great financial mannequin over time.  I do know key phrase analysis, I’ve good content material sources, I’ve a wonderful staff, I’ve all the required software program infrastructure in place and I benefit from the work.  This makes it virtually a positive factor.  As an funding with all these benefits, there’s virtually no draw back however loads of upside.

Now earlier than you bounce to the feedback and inform me I’m an fool as a result of web sites are dangerous as a result of Google updates, and many others. let me clarify the place I’m coming from.  I agree, hanging onto massive websites poses danger.  They will endure huge visitors drops out of the blue.  My largest web site misplaced greater than 20% income and visitors in a single month.

That’s not what I’m speaking about.  What I imply is investing in smaller websites constructed for a flip.  So long as you’ll be able to put $10K to $30K+ into them (or the equal in sweat fairness) and may wait lengthy sufficient for them to develop, they’re extra possible than not going to develop into a pleasant little earner that may be bought for a revenue.  Think about the next:

  • $30,000 invested will get you 400 articles.
  • 400 articles at 350 month-to-month guests per article is 140,000 guests per thirty days.
  • 140,000 guests incomes $15 per 1,000 guests is $2,100 per thirty days.
  • $2,100 per thirty days values a web site at $95K.

It gained’t occur in a single day.  It requires a minimum of 2 years and doubtless 3.  It additionally requires good key phrase analysis and good content material. However tripling your cash in three years isn’t unhealthy (plus raking in all of the income earned throughout that three years).

Launch sufficient websites and a few may be successful to hold on to and develop right into a mega earner.  Stranger issues have occurred.  I’ve a variety of websites and I can inform pretty shortly whether or not a web site is gelling with me or not.  Most don’t however once they do, the potential is sweet.

That’s the mannequin.

Possibly not the very best enterprise mannequin on this planet however it works and it’s enjoyable.