Income Report for August 2021 (Niche Site Portfolio)

August 2021 Income Report Slide

One issue I face writing these month-to-month experiences is making an attempt to recall what the heck I did and what occurred the earlier month.

I ought to get into the behavior to make some notes in the course of the month.

August is a blur already, however I’ll do my greatest to unravel it.


Not less than there are the numbers, as in income and expense numbers. These are crystal clear.

I do preserve a changelog the place I observe any modifications I make to my websites which may affect website positioning.  My changelog is my first clue to what occurred the earlier month.

Second Month with Ardour Posts

In July I positioned my first sizeable content material order with Ardour Posts (save 10% with coupon BWMZ0ZXDWK).  The returned content material was superb however it at the moment takes about 6 weeks for content material orders to be accomplished.  In different phrases, the turnaround time is fairly lengthy. Along with being good content material the price additionally superb.  I double-downed on PP in August with a $18,412 order feeding content material for all my websites.  I perceive this order gained’t be accomplished till not less than 6 weeks.  I’m planning accordingly.

I additionally proceed ordering some content material from WriterAccess however it’s a lot much less.  There’s some content material they do greatest.  Since I had funds nonetheless on deposit, I didn’t need to prime up the account so from a spend-perspective, I didn’t spend any cash with WA in August (which was refreshing).

Widescale content material updating and enchancment challenge

Now I keep in mind.  I began systematically updating and enhancing older content material on my two largest area of interest websites (websites 1 and 9).  This was not a straightforward process.

I employed one other author for it and have three different writers prepared to do that work as nicely.  None of them work at it full time hours however it involves about 20 to 30 hours per week per author.


The method took me a couple of week to implement.

First I up to date about 15 articles myself to get a way of what’s concerned and the way greatest to go about it.  Mainly, I discovered there’s no cookie-cutter resolution.  I must defer to the writers and allow them to do their job.

Second, I created a collection of 8 coaching movies for the group. I in all probability confused them greater than something however after loads of forwards and backwards and refining the method, everybody has the hold of it.  Every has their very own fashion so I’ve to let go to an extent and let the writers do their factor.

Nevertheless, and that is the place content material optimizers are available actually helpful for guaranteeing some stage of high quality and thoroughness, I’ve all writers run all of the articles they work on by means of MarketMuse.  The intention is to far exceed the recommended goal objective and phrase depend.  If that is achieved, usually that’s very first rate enchancment.  It’s the highest quality management measure I’ve in place in need of updating all of it myself.  Apart from, I’ve checked their work they usually do a greater job than me.  They’re writers in any case.

Which articles am I updating?

I cherry-picked articles on the 2 websites with the next standards:

  1. Rank someplace in place 4 to fifteen on Google in accordance with Ahrefs; and
  2. Major key phrase has a reported 500 or extra month-to-month searches.

Why these metrics?

I selected the place 4 to fifteen metric as a result of that’s low-hanging fruit.  Google likes the content material however not fairly sufficient to bestow prime rankings.  Which suggests, in idea, with a little bit TLC, these articles can or ought to slide into positions 1 to three.  Solely time will inform how most of the articles will really enhance their rankings.

I selected a minimal search quantity of 500 as a result of if I’m going by means of the expense and time, there would possibly as nicely be an honest payoff.

There are not any scarcity of articles that meet the 2 standards so we’ll all be busy updating content material for many months and maybe years. We’ll no sooner get by means of the record and have to start out over.

That’s about it for August aside from the same old key phrase analysis, order content material, publish content material routine.

Minimize out two huge bills saving me $3,000 per thirty days

July was the final month of my 5-month, five-campaign outreach link-building marketing campaign with Area of interest Web site Builders that was costing me $2K per thirty days. They did an ideal job.  I wrote about it right here.  I finished as a result of I feel 5 is sufficient at this level.  Diminishing returns and all that.


I additionally didn’t renew my MarketMuse contract for September which was costing me $1,000 per thirty days.  Now that I’m not utilizing WriterAccess for all my content material, I don’t want such a giant account.  The lifetime model I bought when it was obtainable on AppSumo is doing the job. Apart from, now MM gives some very affordable plans… lastly their pricing is reasonable.

I didn’t get to place that $3K into my pocket. I employed one other author to assist with updating content material.

August Outcomes

August wasn’t any higher than July.  Summer time doldrums I assume plus a little bit shellacking from Google’s June and July updates.  Not the most effective revenue-wise however the silver lining is we had nice climate.

Not that I’m complaining. My websites, particularly web site 1, are going amazingly nicely total.  Site 1 is an actual locomotive for me.  Anne from (a must-read weblog about area of interest web site portfolios) coined “locomotive” and I find it irresistible. A locomotive is a web site that earns loads of income that not solely pay the payments however funds newer websites nonetheless within the crimson.  Site 1 is my locomotive.  In a number of years, it would graduate from Amtrak to bullet practice.  That might be one thing.


As common, this earnings report is a snapshot of a few of my websites and doesn’t embrace Fats Stacks. These experiences are merely as an example that area of interest websites and on-line publishing could be a first rate enterprise.  No person would care about Fats Stacks or take it significantly if I didn’t set up some road cred by revealing some area of interest web site numbers… so right here they’re.

Key Metrics

Niche website portfolio overview


  • Rev = Gross income
  • Articles = whole articles revealed. *denotes articles I’ve revealed. I purchased web site 3 years in the past with tons of content material however it doesn’t haul in a lot visitors in any respect.
  • PV/Artwork = Common web page views per article per thirty days.
  • Rev/Artwork = Common income per article per thirty days (vital metric). You can alter to any measurement similar to per million phrases, per 1,000 phrases, and so on.
  • AT RPS = Income per 1,000 periods earned with AdThrive.


Lacking websites beneath had been bought.  All figures are in USD.

  • Area of interest Site 1: $80,530
  • Area of interest Site 3: $705
  • Area of interest Site 6: $101
  • Area of interest Site 8 ( $122
  • Area of interest Site 9 : $4,716
  • Area of interest Site 10: $616
  • Area of interest Site 11: $193

Complete Income from 7 featured websites: $86,983

You may examine all area of interest websites right here.

The lion’s share of income is from show advertisements.


Complete bills for area of interest websites: $9,671

Web Income: $77,312

Content material Funding: $30,478

Content material sources damaged down as follows:

  • Ardour Posts: $18,412 (Save 10% with coupon BWMZ0ZXDWK at checkout)
  • WriterAccess: $0
  • In-Home Writers: $5,159
  • Fiverr: $1,790
  • Portfolio Supervisor (In-Home):  $4,020
  • Merchandise for opinions: $1,097

Content material is distributed throughout a number of area of interest websites.

Web earnings after content material funding:   $46,834

Portfolio efficiency over time

Right here’s a desk illustrating income, bills, content material funding and different key metrics for my area of interest portfolio over time.  Once more, it does NOT embrace Fats Stacks.

Niche Website portfolio numbers over time


Web earnings column is income much less bills much less content material.

*Assumes 42x web month-to-month earnings multiplier and doesn’t deduct content material funding from gross income.

Key charts from the above numbers


Profit, revenue, expenses and content investment over time

Profit margins for entire portfolio over time

Content investment over time

Portfolio valuation over time

Income screenshots:

Most income is from AdThrive which I exploit on all 7 websites on this report.

AdThrive revenue screenshots August 2021

Visitors Screenshots

Site 1

Site 3

Site 6

Site 8 (Cyclebaron.com0

Site 9

Site 10

Site 11 (Aged area web site – acquired area from Odys)