I’m a hypocrite.
There, I stated it.
Phew, massive reduction off my shoulders. That darkish cloud is gone.
I like preserving a clear home (metaphorically talking).
What am I speaking about?
I’m speaking about how I run Fat Stacks fairly a bit otherwise than my area of interest websites. Granted, Fat Stacks is a completely different enterprise mannequin in some ways than advert-supported area of interest websites, however nonetheless, I actually need to take my very own recommendation operating FS.
Most content material on FS doesn’t goal key phrases all that properly. I don’t do KW analysis for FS for probably the most half… till very not too long ago.
I’m altering the FS publishing mannequin for the weblog. Or no less than I’m giving it a shot.
Don’t fear, the e-mail publication format isn’t altering.
I believe most of you by no means go to Fat Stacks weblog anyway as a result of I seldom hyperlink to it. The great things is within the publication and my programs and that’s not altering.
What’s altering is I’ve employed a author to start out publishing search-pleasant content material.
It’s time to develop FS site visitors. It’s been in a plateau for a very long time.
As a result of it occurred to me I’m not leveraging all that superior website authority FS has accrued through the years.
It has an Ahrefs DR of 47. That’s not unhealthy. My greatest area of interest website has DR 72 which is superior. Nonetheless, I feel 47 can rocket some good content material to the highest of the SERPs.
FS attracts hyperlinks from many websites fairly properly due to authentic content material. Ahrefs studies 890 referring domains. A lot of them from nice websites.
For years I’ve stated the next:
- Goal low competitors key phrases.
- Rank that obscure content material.
- Entice hyperlinks naturally.
- Develop website authority.
- Leverage website authority to rank for extra and higher KWs.
- Rinse and repeat.
That’s my area of interest website mannequin in a nutshell.
And but, I don’t deploy it on FS… till now.
Why am I telling you this?
In case you come upon completely different content material on the positioning not written by me you’ll know why. There’s a few of that already. There’s going to be a lot extra.
I’m additionally telling you this as a result of it’s a easy option to remind you of my area of interest website mannequin.
I don’t actually have a lot of methods, ideas or strategies to speak about.
As a substitute, I ship the identical technique time and again wrapped up in several messages.
What else am I doing on FS?
I’m going to deal with it extra like a area of interest website which entails:
- Increasing the matters to seize extra site visitors;
- Deploy taxonomies higher and extra constantly (tags and classes);
- Plan out and implement MUCH higher interlinking. As an apart, I’ve been doing a ton of interlinking on area of interest websites recently and have pinned down a system for it. It’s an automatic / guide hybrid that’s working nice. This technique shall be added shortly to my On-Website web optimization course.
That’s about it. It’s a lot nevertheless it’s additionally not all that advanced. I prefer to preserve issues easy.
Is that this a massive mistake?
I don’t assume so and right here’s why.
The meat and potatoes of the Fat Stacks enterprise is that this e-mail publication, which isn’t altering.
If I can appeal to extra publication readers, that’s a good factor.
I additionally hope to enhance on-website FS affiliate income. I’ve been delinquent about that as properly. Downright lazy about it.
Will I keep it up?
I feel so assuming I can preserve a good author or two on board to do the heavy lifting.
I don’t relish writing the key phrase-pleasant content material, no less than not 5 per day.
I’d slightly write the emails.
Will it work?
Who is aware of.
It’s value attempting.
Website authority is a horrible factor to waste.
Jon runs the place round right here. He pontificates about launching and rising on-line publishing companies, aka blogs that make a couple of bucks. His delight and pleasure is the e-mail publication he publishes that’s “one of the best running a blog e-mail publication round.”
Hyperbole? Possibly, however go test it out to see what some readers say.
In all seriousness, Jon is the founder and proprietor of a digital media firm that publishes a number of internet properties visited and beloved by thousands and thousands of readers month-to-month. Fatstacks is the place he shares a glimpse into his digital publishing enterprise.