Ikea is now selling a $55 air purifier. Is it worth it?

i 1 90621078 ikea now sells a 55 air purifier is it worth it

When scientists lastly reached the conclusion that COVID-19 unfold by microscopic particles within the air, folks all over the world turned extra attuned to air high quality than ever earlier than. Many responded by speeding out to purchase an air air purifier, driving global sales. Consultants believes gross sales of those gadgets will proceed to develop by 10% over the following seven years.

Ikea desires in on the motion. Final week, the corporate launched an air air purifier within the U.S. market known as the Förnuftig, following the product’s debut in China final November. The gadget, which is designed for small areas of 108 sq. ft or much less, prices $54.99, considerably cheaper than the $99-plus of most air purifiers on this vary. Nonetheless, designing a high-performing air air purifier is a advanced endeavor, notably when customers want to them to handle the unfold of COVID-19. And several other merchandise in the marketplace have been known as out over the previous 12 months for failing to reside as much as their promoting claims.

[Photo: Ikea]

The machine works by pushing air by the gadget with a fan. The air then passes by three totally different filters: A washable pre-filter, one which removes particles, and one which filters gases and odors. Ikea says the air purifier filters airborne particles as small as 2.5 microns, which implies it will seize mud, smoke, and chemical compounds which might be too tiny to be seen by the bare eye, however that will nonetheless impression our well being. That stated, the Förnuftig doesn’t comprise a HEPA filter, which might filter out particles as small as 0.3 microns. These are more and more frequent in air purifiers. Will the Förnuftig filter COVID-19 viruses? “There are too few research to show that air purifiers can clear viruses, so we can not reply this query,”  Telander says. “Ikea recommends clients seek advice from WHO and native well being authorities for steering on lowering the danger of COVID-19 publicity.”

The air air purifier’s largest selling level is its design. Most air purifiers in the marketplace are clunky, plastic gadgets. Ikea’s model is slim, engaging, and lined in cloth, making it look extra like a piece of furnishings than an digital gadget. It has a deal with on high, so you may simply carry it from room to room, and it has a collapsible stand. You may as well mount it, in order that it will seem like a piece of textile artwork. It measures 18 inches by 12 inches, and is solely 4 inches broad, and works greatest in small rooms which might be about 108 sq. ft. “The Förnuftig air air purifier was designed to be optimized for small area residing,” says Henrik Telander, who managed the event of this product.


Telander says that affordability was a central concern all through the design course of. The small footprint of the gadget signifies that the corporate was ready to make use of fewer supplies to make it, maintaining prices down. In addition they labored to cut back the vitality consumption of the gadget to maintain your electrical energy invoice low. There are two totally different filters that have to be changed, a particle removing one which prices $5.49 and a gasoline and odor filtering one which prices $9.99. Ikea recommends changing the filters each six months. “Nonetheless, the indoor air setting is extremely particular person from dwelling to dwelling,” Telander factors out. “The frequency of adjusting the filters differs relying on the indoor air setting.”

Ikea says this gadget is designed to sort out the broader problem of indoor air air pollution, relatively than handle the present public well being disaster. Again in 2018, the corporate carried out a international survey and most of the people aren’t considering a lot about their air high quality at dwelling. And but, the U.S. Environmental Protection Agency says that the air in and round buildings might be stuffed with pollution from chemical compounds in our furnishings, family cleansing merchandise, central heating and cooling methods, and extra. “We discovered a normal preconception that air air pollution occurs exterior, relatively than inside,” says Alexandra Galef, sustainable growth venture chief at Ikea.

However air purifiers aren’t magic bullets, and created a good one is exhausting to do. Molecule, a smooth, design-forward air air purifier obtained abysmal reviews from Consumer Reports and Wirecutter, and an promoting watchdog rejected all the model’s claims in regards to the effectiveness of the product. A current educational research additionally discovered that a explicit form of air air purifier known as a bipolar ionizer–utilized in locations like LaGuardia Airport–truly will increase the presence of dangerous risky natural compounds within the air, creating adverse unintended effects that far outweigh the advantages. Whereas the Ikea gadget is not a biopolar ionizer, the ethical of the story is that there are air purifiers in the marketplace that don’t stand as much as rigorous third-party testing.

Over the previous decade, Ikea has dipped its toe into creating client digital merchandise and it hasn’t at all times been profitable. Its sensible TV system, the Uppleva, which launched in 2012, obtained terrible reviews as a result of it was exhausting to put in, had poor image quality, and a sluggish interface. The Förnuftig might be yet one more check of Ikea’s talent as a producer of client electronics. We’ll need to see whether or not the Swedish large lives as much as the problem. Earlier than snagging one, it is perhaps worth ready to see how this gadget performs in folks’s houses and in third-party research.