How to use TikTok to advance your career

I promised myself I wasn’t going to do it. I wasn’t going to obtain TikTok and waste my time on one other social app to watch influencers make up dances. And I truly held out for fairly a while, however alas, curiosity acquired the very best of me, and I used to be uninterested in my mother asking me if I’d seen “that one TikTok.”

So, I downloaded it. At first, it was what I had anticipated: quite a lot of dances, challenges, and pranks. Don’t get me improper, I used to be fully sucked in from day one, however I wasn’t gaining something from it. However after a couple of weeks, TikTok began to decide up on my pursuits. (Sure, I do know it’s creepy, and I must be uncomfortable by apps monitoring my each thought, however that’s a subject for one more day.) Fairly quickly, I began getting business-related movies. Excel hacks, productiveness ideas, advertising concepts—and I used to be floored at how fascinating the content material was. I used to be studying from folks all around the world in varied professions and industries…and I couldn’t get sufficient.

TikTok shortly turned my new method to maintain myself up-to-date on enterprise tendencies and work hacks. Since then, I’ve been in a position to productively leverage TikTok to develop my enterprise and assist me professionally.

For those who’re questioning how one can get to the enterprise and career facet of TikTok with out ready for the app to learn your thoughts, begin by looking out well-liked hashtags like #careertips, #smallbusinesstips, #careertok, #businesstips, and #careertiktok. Fairly quickly, your For You web page will routinely begin displaying related movies, and TikTok will grow to be your most-used enterprise app, too.


1. Get app ideas and enterprise concepts

Excel is my love language, and I actually thought I knew a factor or two about spreadsheets till miss.excel confirmed up on the TikTok scene and began displaying the world some critical Excel hacks. She’s now formally a spreadsheet influencer and has been dubbed the Chief Excel Officer: she spends her days educating folks about varied formulation and shortcuts that may up your knowledge sport.

A screenshot of a TikTok from miss.excel

There are all kinds of creators like miss.excel who’re sharing their instruments, ideas, and methods for work. Not to point out people like simplydigital, who deal with enterprise concepts to get your wheels turning and your inspiration flowing. This has been an unimaginable useful resource for me as I navigate my very own small enterprise, Lunarlo Consulting, always attempting to consider new and distinctive methods to market myself.

And sure, you will get these sorts of recommendations on blogs or long-form YouTube movies. However what’s nice about TikTok is that the movies are time-limited, so that they minimize out all of the fluff and get straight to the purpose.

2. Develop your community

Someday whereas scrolling by means of TikTok, I got here throughout a video from stevecadigan, former VP of Expertise at LinkedIn. He requested the query, “Why are folks leaving firms sooner than ever?”

A screenshot of a TikTok from Steve Cadigan

I used to be pulled in by his content material and went by means of hours of his movies on management, firm tradition, and HR. He lit a hearth inside me to begin exploring this matter, and I needed to discuss to him about it. So, I reached out on Linkedin just like the fangirl I’m. I despatched him a message about how his TikTok movies had impressed me and I needed to know extra about what tendencies and shifts he was seeing within the office.

To my shock, he responded. Just a few days later, I used to be on a Google Meet with Steve, speaking about his new e-book, Workquake, and his expertise with expertise technique and firm tradition. We chatted about all issues work: purposes, interviewing, hiring, career development, and extra. He then related me to different folks within the trade who’re reinventing the way forward for work. I’ve had the chance to discuss to dozens of good folks, all due to a connection I made on TikTok.


Utilizing TikTok as a networking instrument may appear unconventional, but it surely works. Listed below are a couple of ideas for being proactive with your TikTok networking:

  • Create your personal TikToks. As soon as I began my very own TikTok channel and started creating movies on matters I’m enthusiastic about, it drew the eye of different creators who had been excited about the identical matters. It made it simpler to strike up conversations within the feedback part and even on different platforms like LinkedIn.

  • Interact with creators’ content material. I make a behavior of attending the lives of my favourite creators, asking questions and commenting on their movies. I’ve discovered that they’re sometimes very responsive and love to work together with their followers.

  • Sew or duet a video. It is a smart way to add worth to your channel and viewers whereas additionally recognizing the creator and their content material.

  • Test for hyperlinks of their bio. Test if your favourite creators have contact information and even their private calendar scheduling hyperlink of their bio.

  • Join with them on LinkedIn. I like to join with my favourite creators on LinkedIn, and I at all times write a private message on how I got here throughout them and which of their TikToks had been my favourite.

3. Discover enterprise alternatives

It’s no secret that Zapier is considered one of my favourite firms, and I swear they didn’t ask me to say that. So, when Zapier created a video on TikTok asking folks what app they couldn’t stay with out, I instantly responded with my very own video on how they’ve massively impacted my work and I’d at some point get a Zapier tattoo of their honor.

Nicely, it went viral, amassing over two million views, and now I make greater than $1 million a yr from TikTok and I stay fortunately in an ocean hut in Bora Bora.

Simply kidding (for now). Zapier did reply to my video, although, and so they needed to know if I’d be excited about writing a weblog submit for them. Writing shouldn’t be my forte, however as my bestie Richard Branson allegedly as soon as stated, “If somebody provides you an incredible alternative and also you’re unsure you are able to do it, say sure, then learn the way to do it later.” Fairly quickly, that one weblog changed into two after which three and so forth. Now I believe I’ll have to get a Zapier tattoo and one for TikTok. Sorry, Mother.

For those who’re wanting to get enterprise alternatives from TikTok, listed below are some ideas:

  • Be real and genuine. TikTok is a fairly informal and low-key platform, and if you happen to’re out for private achieve, folks will discover. It’s higher to take an natural strategy to draw consideration from different companies by partaking with them in a significant method. This might be by commenting on their movies, attending to their lives, or speaking about them in your movies.

  • Point out companies you need to join with. Point out your favourite apps or companies and the way they’ve helped you. You might discover that these firms discover your movies and attain out to you instantly to see how you can associate collectively.

  • Create movies that add worth. TikTok is at the moment one of many best platforms to get seen on and go viral. You don’t want to be a longtime influencer or any person well-known: all you want is to present worth, and others will discover.

  • Don’t promote. TikTok isn’t a direct gross sales platform. So your greatest plan of action is to make movies that showcase your information and expertise. Train your viewers a hack on considered one of your favourite apps, present them a day within the life and what instruments you use that assist your enterprise thrive, or speak about the way you create your merchandise.

4. Discover a job

If you would like to brush up on your software and interview expertise, TikTok has loads of movies for that. There are some wonderful creators on the market like wonsulting and erinmcgoff, who educate you issues like how to revamp your resume and shut out your interviews. Different creators are educating you ways to navigate the “What are your wage necessities?” query and what to do if you happen to’ve been turned down for a task. With the job market always altering, TikTok may also help you keep up-to-date on how to stand out.

However persons are additionally utilizing the platform as a method to land jobs. Creator amiawatson made a video concentrating on hiring managers, the place she highlighted her expertise and linked her resume.

A screenshot of a TikTok from Amia Watson

If you would like to take an Elle Woods strategy to job searching, listed below are a couple of ideas:

  • Make a “rent me” video. amiawatson is a superb instance of how to put your self on the market and not using a ton of frills or fancy tools. Since lots of people are nonetheless taking a conventional strategy to making use of for jobs, TikTok is a contemporary and untapped marketplace for making use of. Make a 1-minute video on what you possibly can carry to the desk and hyperlink your resume in your bio. You may get inventive, or you possibly can maintain it quick and easy, like a video model of your cowl letter. It’ll rely on the function and firm you’re making use of to.

  • Make movies on your expertise. Make separate movies on what expertise you’ve got and the way they’re an excellent match for your desired office. You possibly can additionally make movies answering well-liked interview questions, so firms can get a really feel for who you’re and for your character.

  • Tag your desired firms. Different creators who’ve executed related movies have taken it a step additional and tagged the businesses they’d like to work for. With the strategy being so direct and private, it’s arduous not to get seen.

5. Appeal to expertise

On the opposite facet of issues, summerfridays posted a video searching for a Social Media and Content material Coordinator, and it acquired over 37k likes and tons of responses.

If you would like to appeal to expertise on TikTok, listed below are a couple of ideas:

  • Make a “we’re hiring” video. The explanation the summerfridays video acquired a lot consideration is that they made it accessible and enjoyable to apply. They requested that candidates sew or duet their video telling them why they’d be excellent to be part of the crew.

  • Make movies about your firm tradition. There’s an organization on TikTok referred to as middletonmeyers that has a whole bunch of movies on their firm tradition, and I don’t know in the event that they promote paper or in the event that they’re a physician’s workplace, however I do know that I’d 14/10 work there. They’ve over 1.9M likes only for showcasing their tradition, and in the event that they ever posted a “we’re hiring” video, I believe it will crash TikTok.

  • Present your character. Since TikTok isn’t used as a direct gross sales platform, strive to present the human facet of your firm—not the product facet. It’s a good way for candidates to get a really feel for who they’d be working with.

TikTok has been my secret weapon app; it’s helped me immensely with all issues associated to work. Each day, I’m studying one thing new and preserving myself within the learn about what’s occurring within the office. In fact, I’m not above aimlessly watching dance challenges in the midst of the evening once I must be sleeping, however general, it’s been a particularly eye-opening and productive app, and it’s positively one which I’ll proceed to use and leverage, irrespective of what number of occasions folks chuckle at me once I say “Okay, so on TikTok I discovered…”


Don’t knock it until you strive it, folks.

This article initially appeared on Zapier’s blog and is reprinted with permission.