How to use LinkedIn’s cover story feature

Getting your LinkedIn profile to stand out among the many sea of hundreds of thousands of customers just isn’t straightforward. A method to make a definite impression is to use video.

In early 2021, LinkedIn rolled out the “cover story” feature that permits customers to embed a 30-second, mini-introduction video into their profiles. As soon as a cover story is added, an orange ring seems across the person’s static profile picture. When somebody visits the profile, a preview of the video auto-plays silently throughout the picture body. Clicking on the profile picture performs the total video with audio.

In case you’re searching for a approach to inject some life into your profile that goes past textual content and pictures, a cover story video is an effective way to go.

“Video has turn out to be a key channel to join, have interaction, be taught, and collaborate, particularly within the digital world of labor,” says Charlotte Davies, a shopper communications and profession skilled at LinkedIn. Based mostly on the corporate’s recent survey, 80% of hiring managers imagine that video has turn out to be extra vital when it comes to interacting with or vetting job candidates.

Advantages to utilizing a cover story on LinkedIn

That includes a brief cover story video in your LinkedIn profile can provide many advantages. First, a video permits you to convey your character and delicate expertise in a approach you merely can’t with written textual content alone.

“Not like text-based profiles, movies usually give me an thought about how enthusiastic a candidate is, how good of a communicator they’re, and whether or not they can be a great cultural match for the corporate I’m recruiting for,” says Anjela Mangrum, president of Mangrum Profession Options.

Second, a video creates a extra human component to your profile. As Davis says, a brief video can “carry your skilled story to life and share your profession objectives in a extra human and fascinating approach.”

Third, a video helps to break the ice with individuals researching your in any other case silent, static profile. Connections whom you’ve by no means met could really feel extra inclined to proceed or provoke a dialog with somebody they’ll see and listen to, versus somebody they’ve solely examine on the web.

Lastly, a profile video helps you stand out from the gang. With the ocean of candidates looking for jobs, founders looking for funding, enterprise house owners looking for shoppers, and entrepreneurs pitching their merchandise, having a video permits you to differentiate your profile from others.

“Candidates with self-intro movies are extra probably to stand out just because it exhibits their willingness to put in additional effort than the typical candidate,” says Jeff Lam, senior recruiting supervisor at Arc.

Suggestions to emphasizing your private model

A 30-second video gives you with one further alternative to additional talk and reinforce your private model, supplementing different LinkedIn profile parts like your key accomplishments, experiences, and credentials.

To create an efficient video, bear in mind the “three S’s” of robust private branding: Be appropriate, selective, and particular. Guarantee you have got a transparent audience in thoughts. Resolve on the important thing headlines you need to get throughout. And outline precisely the way you need to place your self.

In case you’re a bit digital camera shy or not sure what to say, begin by contemplating three questions earlier than you document your video.

  1. For whom is that this video supposed?
  2. Which of their questions would you want to reply?
  3. What motion would you want them to take?

Then, clarify who you might be, reply the query, and talk the call-to-action. For instance, should you’re a:

  • Hiring supervisor focused on rising your staff, describe the character of your work, the precise candidate you’re looking for, and what steps they’ll take to apply.
  • Job seeker who desires to stand out to a recruiter, clarify precisely what function you’re after and key expertise you carry to the desk together with one of the best ways to contact you.
  • Profession changer who’s making an attempt to recraft your narrative, selectively spotlight solely these key transferable expertise and experiences most related to your goal function, encouraging individuals to message you in the event that they know of a promising alternative.
  • Startup proprietor looking for funding, describe your services or products, firm stage, sort of funding you’re after, and one of the best ways to join.
  • Solopreneur looking for extra shoppers, describe what profit you present by your companies, and the way potential shoppers can be taught extra.

Technical extras to make your video shine

Simply as you’ll need to feature a high-quality picture in your LinkedIn profile, you’ll need to make investments some effort into recording a video you could be pleased with, as a result of its high quality may have a direct impression in your private model.

I wouldn’t advocate studying a script, word-for-word, from begin to end, which can probably come throughout too robotic and staged, defeating the aim of doing this. Nonetheless, seize and rehearse key speaking factors earlier than you document so you possibly can come throughout as polished.

When recording, as an alternative of filming a story immediately from the LinkedIn app, attempt importing a prerecorded video. Be sure to use portrait mode, and take a look at to document inside a well-lit room that doesn’t embody any oddly angled lights, which can forged shadows. Additional, should you’re afraid shaky arms will lead to a poor-quality video, attempt utilizing a tripod stand to your telephone.

Lastly, hold it skilled. Getting inventive and displaying your character is inspired, however err on the facet of professionalism (which is how LinkedIn first began). I’ve seen cover story movies the place individuals merely add a Snapchat montage of their private actions and even movies of their cat (I’m not kidding).

“On the finish of the day, displaying your humanity to a hiring supervisor will make you way more memorable than a reputation learn on a résumé or electronic mail,” says James Diel, founder and CEO of Textel.

Whereas having a LinkedIn cover story won’t make or break you, it can provide you an enormous leg up over others who don’t take some time to do it. Taking the time to create a brief, easy video of your self is only one extra approach to separate your self from the gang.