In contrast to the opposite fights we’ve skilled in 2021—the revolt, the never-ending fight towards COVID-19—an quaint pillow fight doesn’t sound so unhealthy. And that’s simply what’s upon us as activist David Hogg has now formally launched Good Pillow, his pillow firm along with his enterprise associate William LeGate.
The corporate appears a bit out of left area for the previous Parkland pupil turned activist. But it’s not a lot about promoting pillows as it’s about giving individuals a alternative to purchase their headrests from somebody apart from the MyPillow firm. That firm has been dragged into the world of Trumpian drama thanks to its CEO, Mike Lindell’s, assist for baseless conspiracy theories alleging the election was stolen from Trump, partly due to irregularities with voting machines.
MyPillow’s troubles solely grew after Lindell launched a documentary final week furthering the conspiracy allegations. Due partly to all this, MyPillow has seen its merchandise dropped from retailers together with Kohl’s, Mattress Tub & Past, and Wayfair.
That’s the place Hogg’s and LeGate’s Good Pillow is available in. The corporate began out as a Twitter joke by LeGate, however the two rapidly determined to act on it due to “the assumption we deserve to be ok with the manufacturers we assist,” in accordance to a letter signed by the 2 founders.
For now, Good Pillow hasn’t shipped any pillows but, however individuals who need to assist the burgeoning firm can enter their particulars on Good Pillow’s contact form to be saved within the loop when preorders start.
— David Hogg (@davidhogg111) February 9, 2021
However can Good Pillow really put a dent in MyPillow gross sales? We’ll see.
Let the down feathers fly.