How to get noticed by a potential employer where you have no connectio

I’ve by no means been a kind of super-connected folks with a Rolodex of contacts on velocity dial. So, it has all the time bothered me when folks would say getting a new job is all about who you know.

As a profession coach who’s helped company professionals land interviews and roles at aggressive firms like Google, Vogue, Deloitte, iHeartMedia, and an array of different firms in dozens of industries with none secret connections, I do know that not having a large community doesn’t have to exclude you from touchdown a nice function at a aggressive firm.

However, when you don’t know anybody, you have to know the way to method your job search in a method that helps you skip the road and get forward of the competitors. Listed below are a few ideas to assist you get noticed by a aggressive firm, even when you don’t have a large community.


Keep away from utility portals to bypass the competitors

In 2019 alone, earlier than unemployment surged final yr, Amazon received greater than 18 job purposes per minute and greater than 200,000 on-line purposes for 30,000 open spots. That’s only one instance of the variety of purposes rolling into aggressive firms on any given day.

In case your solely technique for getting noticed by a aggressive firm is making use of on-line, then you aren’t giving your self each alternative to get noticed. As an alternative of sentencing your self to the black gap of rejection, as I name it, you want to bypass the competitors by reaching out to hiring managers straight. This may assist you be sure that your utility doesn’t get misplaced within the utility portal and can assist you get in entrance of different job candidates.

Get good at figuring out why you’re good

It’s not sufficient to attain out to hiring managers straight, you additionally have to know precisely why you imagine you’re the fitting individual for the function you’re pursuing. Reaching out to the hiring supervisor with out a clear pitch on why you’re the highest candidate for the job can nonetheless trigger your outreach to get tossed to the facet.

To get good at figuring out why you’re good, you want to take a step again to consider how your earlier positions have ready you for the following function you want. You want to know the tales, accomplishments, outcomes, and examples that showcase the worth you can carry to the place. And, you want to have the opportunity to talk these issues as simply as you can inform somebody your cellphone quantity.

A few of my shoppers have even gotten responses in lower than 24 hours after reaching out straight to hiring managers as a result of they mastered this, with none secret connections. When you examine your self simply as a lot as you would examine the job description, you’ll improve your probabilities of getting a response from hiring managers, with out a referral.

Create the connections

Lastly, simply because you don’t at present have connections doesn’t imply you can’t create them. However reasonably than feeling like you have to hit the join button on LinkedIn 15 occasions a day or awkwardly ship folks your résumé once they didn’t ask for it, you can do issues a totally different method.


Give attention to constructing genuine relationships by thoughtfully reaching out to folks you would genuinely like to get to know just because they’re like-minded professionals you discover attention-grabbing. Don’t concentrate on how they may also help you when you’re establishing these relationships. Concentrate to how you may also help them and be taught from them as an alternative.

Just lately, one in all my shoppers adopted this method and he or she came upon about a place at a aggressive firm that wasn’t even out there on-line but. And the very best half? She didn’t have to ask or beg for the individual to put in a good phrase for her; the individual supplied on their very own.

Getting noticed by a aggressive firm and touchdown a new function doesn’t have to be an uphill battle. When you’re prepared to method your job search strategically and thoughtfully, you can improve your probabilities of getting noticed and employed at a high firm you love.

Adunola Adeshola coaches excessive achievers on how to take their careers to the following stage and safe the positions they’ve been chasing.

This article initially appeared on Glassdoor and is reprinted with permission.