How to create a video cover story on LinkedIn to help land your next j

Video has grow to be central to how we join, collaborate, and be taught from each other, particularly within the digital world of labor. In case you’re on the hunt for a new job, video will be a highly effective means to introduce your self to hiring managers. It supplies a peek at your persona and showcases your tender abilities, which more than 75% of hiring managers discover tough to assess from a normal resume.

That’s why we launched Cover Story, a software on your LinkedIn Profile that allows you to add a quick video to personalize your first “howdy,” have interaction hirers and produce your skilled story to life. Listed below are 4 steps to create a Cover Story that can help you stand out in your job search.

Step 1: Define your key speaking factors prematurely

Doing a little bit of prep prior to posting your Cover Story can go a great distance. Earlier than hitting the file button, take into consideration what you need to accomplish with your video. Are you in search of a new job? Are you interested by making a profession pivot? Undecided about your present profession path, and need to community with professionals from different industries earlier than exploring new alternatives? When you’ve recognized your goal, write out a few key factors to get it throughout clearly and concisely. A superb rule of thumb is to categorize your supporting factors into three buckets: background, abilities, and a name to motion.

Step 2: Spotlight your background

Begin your Cover Story by briefly introducing your self and touching on your expertise. You possibly can checklist one or two key strengths, an accomplishment you’re happy with, or an space of experience that matches the kind of function you’re in search of. In case you’re a pupil or simply coming into the workforce, use volunteer work, an internship, or extra-curricular actions to give hirers perception into your background, passions, and the way your abilities might translate for a specific function.

And, in case you’ve added any work samples to the Featured part of your LinkedIn Profile, name these out in your Cover Story so recruiters can simply scan your portfolio after watching your video.

Step 3: Highlight your high abilities

Eighty-seven p.c of hiring managers imagine abilities are essential in the course of the vetting course of, so don’t overlook to pepper a few of your high arduous and tender abilities into your Cover Story. In case you’re undecided which abilities to characteristic, take a take a look at job descriptions for roles that curiosity you and name out any abilities matches in your video. Cover Tales are additionally significantly useful for showcasing your tender abilities like communication which can naturally come via on video (bear in mind, a smile goes a great distance).

Step 4: Embody a name to motion

In case you’re actively in search of recruiters to attain out to you and really feel snug sharing that in your Cover Story, say it out loud. Finish your Cover Story letting individuals know you’re open to new alternatives and invite them to attain out to you. In case you’re not fairly prepared to shout from the rooftops that you just’re in search of one thing new, merely encourage viewers to take a look at your Profile to be taught extra about you. And don’t overlook to flip on the Open to Work characteristic on your profile to sign to recruiters solely that you just’re serious about new alternatives.

This may appear to be a lot to cover in a 30-second video, however you are able to do it if you’re clear and concise. Extra importantly, have enjoyable with it and let your persona shine. For inspiration on how to carry your Cover Story to life, take a look at the video on our LinkedIn blog. And bear in mind, your first Cover Story doesn’t have to be your final. Identical to your LinkedIn profile, you’ll be able to at all times refresh your Cover Story as you proceed via your profession journey.


Camilla Han-He is product supervisor for Profile at LinkedIn.