How this hunger-fighting app is expanding its services via digital tra

This yr marked the fifth installment of Quick Firm’s World Altering Concepts Awards, which have spent the final half decade honoring corporations and nonprofits for his or her progressive tasks which can be remodeling the world.

We’re at all times comfortable to see honorees use the awards to assist them broaden their missions, and this yr, by means of a singular partnership, we went a step additional, providing one World Altering Concepts challenge a possibility to faucet into the digitaltransformation experience of world services agency GenPact to create much more influence.

Not Unimaginable Labs incubated Bento, a 2021 World Altering honoree within the meals class. Initially known as Starvation: Not Unimaginable, Bento is designed to battle starvation by  connecting food-insecure individuals with donated restaurant meals. Bento was spun up through the pandemic as a method to deal with the dual issues of starvation and the cratering restaurant enterprise. Folks in want needed to simply ship a textual content that mentioned “hungry” to Bento, which might then join them to a restaurant close by. Bento would order a meal on the restaurant utilizing cash from donations. The hungry particular person needed to merely stroll in and choose it up. By giving hungry individuals simply accessible choices, and providing them in a stigma-free course of (the orders appear as if another pickup order), Bento helped ease the method of getting meals to the meals insecure, particularly at occasions when meals banks weren’t open, had been overwhelmed, or in any other case laborious to succeed in.

[Image: courtesy of Bento]

Initially, Bento was jerry-rigged, utilizing a Google Voice quantity and a person particular person making restaurant orders utilizing present playing cards, as a result of all of the small payments had been triggering credit score card-fraud alerts. However because the pandemic wore on, the system grew extra streamlined and Not Unimaginable Labs labored to create publicity across the effort to attract in additional donations for meals, partnering with athletes like soccer stars Megan Rapinoe, Alex Morgan, and the NBA’s Klay Thompson.


Now, because the pandemic winds down, Not Unimaginable Labs has spun off Bento into its personal firm, which plans to work with governments and nonprofits to proceed its methodology of combating meals insecurity. Working with GenPact, the corporate is planning to construct a device that goals to  carry extra real-time knowledge to each donors and suppliers. “We’re wanting to embrace a ‘world altering’ concept and apply our digital transformation experience to a crucial social challenge like starvation,” mentioned Stacy Simpson, World Chief of Company Duty and Variety, Fairness, and Inclusion, Genpact. “Genpact is dedicated to amplifying the influence of Not Unimaginable’s mission of eradicating starvation by means of digital know-how that connects the total ecosystem, from donor to recipient.”

The imaginative and prescient for the device is that it’ll assist monitor the donations that are available (the donations are dealt with by Not Unimaginable’s nonprofit basis) to make it clear precisely what influence every greenback had; a donor would possibly be capable to study that her $20 donation supplied a household of six in San Francisco with a vacation meal. It may additionally assist present knowledge to point out when meals insecurity is peaking, to assist donating organizations know  when better interventions are wanted. “The last word objective is for Genpact and the Not Unimaginable Basis’s work collectively to bridge the hole between donation and influence—offering intimate outcomes knowledge from recipient to donor; fueling philanthropic engagement, retention, and dedication,” says Mick Ebeling, founding father of Not Unimaginable Labs. “The partnership will illustrate individuals’s capability to take care of one another and map these human connections to encourage extra motion.”

As the 2 corporations work collectively, Quick Firm might be reporting on their progress over the course of the yr, analyzing how a company can use knowledge, analytics, and superior applied sciences to broaden its choices, enhance its capability to measure its influence, and develop the quantity of change it may make.