How Prose’s custom shampoo and conditioner changed my hair

i 1 i tried prose s custom haircare productsand reluctantly fell in love 90621355 prose products

Prose’s custom haircare adverts have adopted me across the Web for years, promising to ship the perfect hair of my life by shampoo and conditioner designed particularly for me. However as somebody who used to purchase all her magnificence merchandise on the drugstore, plucking merchandise off the shelf as I rushed some other place, the sticker shock at all times prevented me from attempting Prose. The corporate’s bespoke haircare runs at $25 every for shampoo and conditioner, and $38 for a scalp masks. I didn’t even need to know what costly shampoo was like: I didn’t want that added expense in my life. 

However then, in fact, the pandemic occurred, and I had extra time to rethink my magnificence routines as my merchandise ran out. So when Prose provided to ship me a set of merchandise to strive, I assumed, Why not? I used to be skeptical that they’d be that a lot better than the common stuff, however given how sometimes I used to be going out or dressing up, a custom shampoo appeared like a small, attainable indulgence. And so it’s with extremely delicate and voluminous hair, and a lighter pockets, that I inform you: This custom shampoo is so value it.

The method of ordering Prose begins with taking the corporate’s on-line evaluation, a a number of alternative quiz of kinds about your hair size, texture, and targets. It additionally takes under consideration your setting (together with local weather, city or rural setting, and so forth. and even zip code) and well being habits—a set of questions that felt barely invasive. After I chosen my traits (size: lengthy, texture: straight, location: suburban, local weather: temperate), the Prose algorithm got here up with a set of custom merchandise. In my case, that meant a pre-shampoo scalp masks, a shampoo and conditioner, a leave-in conditioner mist, and a dry shampoo. This was, admittedly, a number of extra steps than I sometimes embody in my haircare routine, however within the curiosity of giving the system a good shot, I ordered all 5.

[Photos: courtesy Prose]

The merchandise arrived—in two batches—a number of weeks later, neatly packaged in particular person containers with accompanying directions. The formulation themselves are available in darkish brown bottles with purple, peach, coral, and mild blue labels, which checklist your title, the 2 primary targets of the product, and, oddly, your zip code. I dove into them nearly instantly, and tried (at the least for the primary few run-throughs) to observe the directions to a tee. 


The very first thing I seen about my Prose products was the scent. My scalp masks got here in an attractive, costly smelling Eucalyptus perfume. For my shampoo and conditioner, I had chosen the Perle scent (“a powdery and musky scent made up of bergamot, white lilac, and musk”), and discovered it just a little too mature for my style. Which is to say: It smelled like my grandmother’s fragrance. However that one is on me—the corporate has a half-dozen choices for scents, so I’m optimistic that my subsequent order will go well with my style higher.

As famous within the directions that got here with my set, I began my bathe routine with the scalp masks, a dense, darkish, natural goop with a gritty texture. I’ve loads of hair, and discovered it tough to use the masks in a method the place it felt like I used to be truly reaching my scalp, not simply coating my hair, nevertheless it smelled good and washed out simply. The actual magic got here within the shampoo. My present dwelling has actually onerous (mineralized) water, which makes getting cleaning soap and shampoo right into a lather tough. Prose’s shampoo instantly bubbled right into a satisfyingly sudsy state that made me really feel like I used to be capable of scrub each strand right down to the roots. 

Having chosen “quantity” as a significant hair purpose, I used to be to see how the conditioner turned out, as they usually are too heavy on my high quality hair and weigh it down. However Prose’s mild formulation (that includes plum and poppy oil, in response to my quiz) delivered excellent moisture, earlier than washing out utterly and leaving my high quality strands delicate and clean however by no means oversaturated. After I bought out of the bathe and towel dried my hair, I additionally utilized the leave-in conditioner mist, and had an easy time combing out the ever-present knots that seem at any time when my hair will get near waist-length.

[Photo: courtesy Prose]

I used to be pleasantly (and a bit begrudgingly) shocked to see how shortly my hair appeared to react to Prose. It was shiny, clean, and did certainly have extra quantity than it had with my drugstore go-to. Two months into utilizing the merchandise, it looks like I can go longer between washes than I as soon as did (from 3 times per week to 2 and even one), with hair that stays delicate, buoyant, and flower-scented for much longer. I’ve seen that in contrast to another “volumizing” shampoos I’ve used, Prose appears to nourish my strands, conserving the ends clean and delicate, whereas nonetheless giving my roots a lift. And to high it off, Prose’s formulation are “clear,” which means they don’t use any harsh chemical, parabens, phthalates, or different icky and scary chemical substances.

There are a number of caveats: I’m not satisfied that I want all the system Prose advisable. After testing it out a number of instances, I not often attain for the $38 pre-shampoo scalp masks, which appears pointless except you might have particular dandruff or sensitivity points. And whereas the dry shampoo the corporate despatched definitely works, I discover it inefficient for my life; it is available in an eco-friendly, non-aerosol bottle, and whereas I admire the gesture, I discover it onerous to model with and no more practical than a few of my drugstore staples. 

General, I’m impressed with Prose, and I’ll positively proceed ordering the shampoo, conditioner, and leave-in conditioning spray. The formulation really feel bespoke, the scents are wealthy and elegant (for those who decide the precise one for you), and the outcomes—for me—have been fairly simple. The corporate additionally despatched me one among its boar bristle brushes, a superbly crafted hair device that seems like just a little little bit of luxurious each time I exploit it. Today, having a custom haircare routine—and nice outcomes—looks like a beautiful, attainable indulgence nicely value the associated fee. And hopefully quickly I’ll have the ability to showcase my well-manicured mane in the true world.

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