How new technology is changing the clothing industry

i berk head shot

Think about an article of clothing that might inform your washer learn how to maintain its colours from fading. Think about a chunk of clothing that might heat your physique in the winter and funky it down in the summer season. Think about carrying garments that weren’t designed final 12 months, or final season, however yesterday, in response to that day’s shopping for patterns. Think about with the ability to absolutely customise each article of clothing in your wardrobe for the identical price as mass-produced gadgets.

And picture a clothing industry that might do all of this whereas considerably decreasing emissions and retaining most of its workforce.

Because of new developments in manufacturing, you received’t should think about eternally. Whereas the clothing we put on at this time is largely designed, manufactured, and bought in the identical approach it was 100 years in the past, what we put on is anticipated to vary dramatically in the not-so-distant future, because of developments in manufacturing technology.

In accordance with McKinsey & Firm’s Industry 4.0: Reimagining manufacturing operations after COVID-19 report, superior manufacturing—or “Industry 4.0,” in reference to the fourth industrial revolution—has the potential to dramatically enhance effectivity for producers of all styles and sizes. The report explains that the subsequent industrial revolution can be enabled by 4 main technology developments: elevated connectivity, information, and computational energy; analytics and machine studying/synthetic intelligence; human-machine interplay; and superior engineering.


“The quantity of information that vegetation produce has risen fairly a bit, with sensors turning into cheaper, with storage turning into cheaper, so now engineers have large portions of information to attract from,” explains Berk Birand, the CEO of Fero Labs, a software program firm that develops machine studying and AI options for the manufacturing sector. “It’s not attainable for an engineer to plug 10,000 totally different parameters into Excel and check out to determine manually which precise setup results in enhancements, and this is the place machine studying and AI are available in.”

Berk Birand [Photo: courtesy of Fero Labs]

In contrast to different heavy manufacturing sectors which have since adopted superior automation instruments, nonetheless, the meeting of clothing stays one in every of the few manufacturing processes that requires a human contact. Whereas a few of the meeting could be automated, it’s nonetheless robust to do in quantity.

“The knitting, crocheting, stitching a part of the course of is very guide,” says Birand. “The primary crocheting machine got here out in 2018 or so. There are printers that may output a printed sweater, however they’re very costly, and there’s a really low throughput, it takes a very very long time, so it’s not possible at scale.”

Early indicators of a new industry

Regardless of these limitations, plenty of vital developments are poised to convey the clothing industry into the twenty first century. A current white paper produced by the World Financial Discussion board in partnership with McKinsey & Firm exploring advances in manufacturing technology highlighted Alibaba, a Chinese language e-commerce platform, for its potential to design merchandise, together with clothing, based mostly on shoppers’ real-time habits.

“They created a whole buyer connectivity [platform] with demand sensing, understanding via social media in garments but additionally by connecting to buyer demand patterns,” explains Enno de Boer, a associate at McKinsey and coauthor of the white paper. “They’re propagating that sign into the worth chain, on the one hand in the product improvement facet the place they develop new attire, they usually’ve digitized their complete course of to have 75% much less time to develop a product.”

A quicker improvement cycle coupled with a buyer connectivity platform permits Alibaba to regulate its manufacturing cycle based mostly on real-time demand. De Boer provides that the international clothing model Zara is experimenting with related applied sciences.


The normal mannequin of designing garments a 12 months or extra upfront of its sale will shortly turn into out of date.

“In the event that they see inexperienced garments promoting, they will change their manufacturing to create extra inexperienced garments, which is fascinating,” he says. “You may think about with the Alibaba instance the place you possibly can hyperlink into social media to find developments, and you may shortly reply to the market.”

In different phrases, the conventional mannequin of designing garments a 12 months or extra upfront of its sale will shortly turn into out of date and get replaced by real-time developments. In the future, de Boer imagines a clothing industry that evolves from seasonal design cycles to day by day.

He provides that the dream of mass customization—the place people can design and buy their very own clothing at the identical worth level as mass-produced gadgets—is shortly turning into a actuality. As the price and scale of manufacturing decreases, people and startups have a new alternative to enter a clothing industry that has traditionally been dominated by main manufacturers.

FitMyFoot, for instance, makes use of its smartphone app to scan clients’ toes and 3D-prints custom-made sandals and fitted insoles, full with their title. In accordance with a 2019 study performed by Lectra, a France-based manufacturing technology supplier, practically half of the 308 attire, accent, and footwear manufacturers surveyed are creating smaller manufacturing runs to serve particular markets. Moreover, 40% are manufacturing nearer to market, and practically 33% are shortening improvement timelines via digitization, inching the industry nearer to mass customization.

“By mass customization and thru all of this technology we will go to smaller manufacturing sizes, so we don’t want the large mega factories; you could be aggressive with only one line,” he says. “The time is higher than ever for smaller corporations, for startups, to be aggressive.”

Clothing that is aware of itself

As we speak, labels inform us the place our clothing is manufactured, what it’s made from, and learn how to look after it, however a shift towards digital RFID tags will increase these profiles dramatically, and even feed washing directions instantly into washing machines. It’d sound futuristic, however Haier, a world equipment producer, has already begun growing what it calls the “Internet of Clothing.”

“In partnership with the attire producer and retailer they’ve created a digital platform the place they’re all exchanging information that is saved on the RFID chips,” says de Boer. “What they will do with that, which is fairly fascinating, is you possibly can steer the washing cycle based mostly on what attire is in your washer.”

By way of the clothing tech we’re carrying, it is the very same as what our grandparents and our nice grandparents wore.”

Chanakya Ramdev, Sweat Free Attire

With that info, washing machines can optimize water temperature, wash cycles, and different inputs to enhance the longevity of clothing and forestall colours from fading. The information saved on these RFID chips can even present in-depth details about every article of clothing, reminiscent of the sources that have been used to create and ship it. That added layer of information, says de Boer, might even result in a secondary clothing market the place consumers can get a full report on every merchandise’s historical past, not not like a used-car report.

“The shirt you’ve on, you don’t know the C02 footprint, who has put arms on it, how far it’s traveled via the world, however that’s the transparency that customers are demanding in the future,” he says. “It is possible for you to to see what is the C02 footprint, what is the water footprint, whether or not it’s been produced sustainably, and that can drive extra sustainable manufacturing.”

Startups will assist drive innovation

The clothing industry because it stands at this time is largely pushed by international manufacturers, however in relation to technological innovation, most are centered on price discount and sustainability, somewhat than updating the product itself. In consequence, a few of the newest improvements in clothing technology are coming from the smallest of gamers.

In 2014, throughout a co-op placement in Hong Kong, then-College of Waterloo engineering pupil Chanakya Ramdev was pissed off that he needed to put on a go well with each day in the sizzling and humid local weather. “Over the month I used to be there I ended up ruining two of my fits, which was all the fits I had,” he says. “I assumed, ‘It’s 2014, sweat stains is one thing that ought to have been solved a whole lot of years in the past.’”


After returning house to Canada, Ramdev started growing clothing finishes that prevented sweat stains and scent. He explains that clothing is usually designed with antimicrobial qualities, however research have discovered these remedies wash out simply. Actually, every washing cycle releases up to 700,000 microplastic fibers, which aren’t solely damaging to marine life and the surroundings however are additionally prevalent in our ingesting water. “If you are able to do a chemical bond to the cloth of these particles, they keep so much longer, so it truly retains these options for for much longer because it goes via wash cycles,” he says.

[Photo: courtesy of Sweat Free Apparel]

Utilizing a proprietary bonding approach, Ramdev discovered a method to deal with garments that might make them waterproof, sweat-resistant, and longer lasting. Simply as Ramdev was getting ready to launch his new model, Sweat Free Attire, nonetheless, the coronavirus started taking its toll on the planet, and there have been rising fears of masks shortages. Ramdev additionally grew involved by the quantity of waste that was being produced by single-use masks, so he determined to use the identical nanotechnology to a line of face masks. To date, Sweat Free Attire has bought greater than 12,000 masks, doubtlessly stopping over 2 million single-use masks from ending up in landfills and oceans.

Relying on the severity of the pandemic, Ramdev hopes to pivot again towards clothing this summer season. In the coming years, he additionally hopes to develop garments that may assist regulate physique temperature. He explains that garments that may present digital heating exist already at this time, however he desires to develop the technology to supply cooling as nicely. “Placing that in a garment, and ensuring it’s mechanically cleanable, is one in every of the large issues we’re hoping to do,” he says, including that he hopes to perform that objective inside two or three years.

Ramdev is aware of that he’s going up towards a multi-billion-dollar industry nearly completely alone, however he believes it will likely be as much as startups reminiscent of his to innovate in one in every of the world’s oldest industries, as the present gamers have little incentive to innovate past cost-reduction measures.

“By way of the clothing tech we’re carrying, it is the very same as what our grandparents and our great-grandparents wore,” he says. “What I’m attempting to do is convey us into this century in relation to our garments.”