How neobanks are helping underserved communities

Too many banks are failing underserved communities—however used appropriately, monetary know-how could make a constructive contribution.

Underserved communities normally pay extreme financial institution charges and even get utterly pushed out of conventional banking companies. That’s not acceptable, and mission-driven neobanks like mine are working to make actual change for the higher.

Neobanks are changing into the face of recent banking, notably for many who haven’t been well-served by conventional monetary establishments. Many of those on-line and mobile-first fintech corporations promise low charges and transparency and are introduced in a user-friendly interface. Plus, the most recent mission-driven neobanks tackle a further problem: addressing the actual and wide-ranging wants of underserved communities.


For instance, Cheese goals to serve Asian American clients, and Daylight gives banking for the LGBTQ+ group. Fair, the banking platform that my staff and I launched this yr, is the primary halal-certified neobank in america. Amongst different improvements, we’re introducing a membership-based platform that does away with conventional financial institution charges. Assume Costco, however for banking.

I got here to the U.S. from India with $100 in my pocket, and finally based a tech agency, AMSYS Group, that’s now price over $350 million. However I’ll always remember how troublesome it was as a brand new immigrant to make use of the U.S. banking system. I clearly recall how simply opening a checking account and getting a mortgage was a severe problem.

In any case, financial institution accounts and mortgage agreements are sophisticated and loaded with tremendous print. Many individuals have hassle understanding all of it and infrequently find yourself simply skipping the method completely. Plus, when contracts aren’t in your native language and the complete system is international, as in my case, it’s laborious to know when somebody is making an attempt to make the most of you.

These banking challenges are actual and measurable. For instance, in 2020, a Bankrate survey discovered Black and Hispanic respondents paying twice as a lot in banking charges as white respondents. That’s unacceptable and pointless, and I’m excited by the chance that neobanks have to deal with these disparities.

For instance, at Truthful, we’ve created a membership-based platform that’s simple to grasp. A month-to-month or annual membership gives entry to a variety of banking companies with out numerous charges.

Past banking deserts

When banks shut down branches in poor neighborhoods, the ensuing banking deserts depart residents with few options. Sadly, close by check-cashing shops are usually essentially the most handy—however pricey—possibility. Plus, the shortage of native banking companies means much less entry to capital, making it troublesome to begin or develop a enterprise.

Neobanks provide a handy and user-friendly cellular expertise, a serious step in the correct route for populations. In 2019, the Pew Research Center discovered roughly 25% of Hispanic and Black People are solely in a position to entry the web at house with their smartphones. Solely 12% of white People are in the identical scenario.


It’s additionally heartening to see how neobanks are increasing past fundamental banking companies to create private finance platforms. You will get key budgeting, investing, and lending instruments constructed proper into the identical cellular app the place your paycheck arrives.

From a private perspective, I do know that our strategy led us to new methods to assist our clients. For instance, we are licensed with the Accounting and Auditing Group for Islamic Monetary Establishments and adjust to the requirements outlined in each Sharia and Jewish regulation. After all, our companies, corresponding to worldwide cash orders and free debit playing cards for kids, are aimed toward secular clients as effectively.

Later this yr, complying with Islamic regulation, which forbids charging curiosity, we’ll launch interest-free house, auto, and small enterprise mortgage merchandise. Plus, we’re constructing a “robo-advisor” to assist members save for the long run with socially accountable investing (SRI) choices. And I anticipate that our new wealth constructing funding function that may return annual dividends of as much as 4% for members will probably be fashionable.

I imagine a conscious deal with intent and impression is required for fintech corporations to genuinely assist underserved communities. To me, meaning doing extra than simply creating a pleasant aesthetic on prime of a white-labeled banking product.

By listening to clients, you’ll be able to really put money into know-how that instantly addresses their particular wants. However you should have the humility and suppleness to regulate course as essential for the buyer’s profit. Lastly, you should be nimble: The flexibility to behave rapidly is a bonus many neobanks have over conventional brick-and-mortar outlets.

Khalid Parekh based and ran the know-how firm AMSYS. He launched Truthful in 2021 to assist present handy and cutting-edge monetary companies to underserved People.