How leaders can prepare for a post-pandemic workplace

p 1 5 critical steps leaders must take to be prepared for the future of work

There’s a gentle on the finish of the tunnel. At the least that seems to be the widespread perception amongst lots of the enterprise house owners I’ve spoken with.

The pandemic and ensuing challenges have created a steep hill for many companies to climb. For some, the final 12 months have been a wrestle to maintain their enterprise. Others have had problem in maintaining with demand. One among my purchasers, a producer of shopper merchandise, merely can’t sustain. Regardless of being compelled to shut in 2020, and with a giant proportion of their prospects nonetheless closed as we speak, demand for their merchandise is thru the roof.

Happily, we’re about to crest the highest of the hill. The rising availability of vaccines coupled with pent-up shopper demand and rising shopper confidence all level towards an financial growth, according to Morgan Stanley. However there are different challenges we’re going to come across on the way in which down.


The flexibility to search out, appeal to, and retain good folks is changing into more and more tough. Unemployment numbers might sound excessive proper now, however take into account how rapidly that can change as soon as the economic system reopens.

The query we have to ask ourselves, then, is how will an financial growth affect our enterprise?

Workers are ready. Many have used the previous yr to upskill in preparation for modifications of their profession searching for extra steady and pandemic-proof employment.

Moreover, the flexibleness and advantages which have resulted from working remotely are rapidly changing into the anticipated norm.

Another examples embody:

  • Calls for by some staff to proceed working from dwelling, forming hybrid groups of each in-office and distant staff.
  • Extra time without work, a results of many staff feeling as in the event that they aren’t able to unplug whereas working remotely.

As extra job alternatives open up, worker loyalty diminishes and wage calls for improve.

Combining rising buyer quantity with rising worker expectations and diminishing loyalty can paint a dire image within the months and years to return. There may be a looming “conflict for expertise” lurking.


Don’t get me fallacious. These are all good issues that will appear a methods off, significantly in case you are nonetheless struggling to maintain your doorways open. Both means, the proper storm is brewing.

There are 5 crucial steps you can take proper now to prepare:

Establish your MVPs

In basketball, staff coaches and house owners acknowledge that are their most useful gamers. They try to help these gamers, shield them, and above all, retain them. They’re the important thing to the way forward for the staff.

Leaders should establish their very own most useful gamers. Which staff handle crucial relationships with prospects? What people have data that’s essential to persevering with the enterprise operations?

Share data

Having recognized your MVPs, ask your self the way you can guarantee crucial relationships, data, and experience grow to be extrinsic.

Is your CRM (Buyer Relationship Administration) software program getting used successfully to seize key details about leads and prospects? Do you have to take into account introducing data seize software program like Capterra or TeamWorks to make sure enterprise processes are updated?

Plan for emergency eventualities

Most companies have situation plans to cope with emergencies comparable to evacuation and hearth drills. These plans start with asking “what if” questions.

This identical method is critical to create contingency plans for MVPs who could resolve to depart the enterprise. What if considered one of your most useful gross sales brokers left? How would you reply? What gaps exist that might must be addressed instantly?

Develop cross-training

One of many key methods to guard your online business within the occasion of the departure of an MVP is to equip different staff with their identical expertise. Cross-training, though not new, is commonly handled as a singular occasion.

The issue, nevertheless, is that with the fast and ongoing modifications in enterprise, a single cross-training occasion isn’t ample to switch data and guarantee it stays present.


How can you additional develop the talents of your staff to keep away from catastrophe if an MVP was to depart? What coaching is crucial and the way can you guarantee your staff members stay present?

Nurture your tradition

The pandemic has for many eroded their enterprise tradition. Whereas staff work remotely, fewer face-to-face conferences happen, communications diminish, and tradition has taken a again seat to survival. But it’s the tradition that draws and retains staff.

Take into account the right way to rebuild and restructure your tradition on this new period of distant groups and on-line work. What modifications in communications and staff actions are essential to take care of a robust connection amongst your staff and management?

The extent to which a growth could affect your online business could appear unclear. What is evident, nevertheless, is that the conflict for expertise that existed earlier than the pandemic is on the horizon.

Getting ready now to guard your MVPs and guaranteeing their data is offered to others will shield your online business and its prospects over the long-term.

Shawn Casemore is a speaker and facilitator who works with entrepreneurs and enterprise leaders to align their groups, “wow” their prospects, and develop their companies.