How Foreign Affiliate Marketing Income Is Taxed in India?

Affiliate marketing taxation India
  • Are you an Affiliate marketer incomes affiliate revenue from exterior India?
  • Are you conscious of how your affiliate revenue is taxed in the overseas nation and India?
  • How to safeguard your self from any threat of penalty or prosecution of improper tax submitting for affiliate commissions?

Word: This text is for affiliate entrepreneurs in India. In case you are not from India, kindly flick through our archives to discover a related article on your area.

These days, India is taking a look at a brand new age of freelancers and entrepreneurs who’ve ditched the 9-5 life and are making a good residing via affiliate marketing online.

Suppose Mr. A has a web based property (Weblog, YouTube, Podcast or every other) the place he desires to advertise merchandise bought by an organization, XYZ Ltd. Mr. A will get right into a contract with XYZ Ltd. they usually each determine that for each product bought via Mr. A’s weblog, XYZ Ltd. would pay him an X quantity of fee. That is the commonest mannequin of affiliate marketing online. It’s a service supplied by Mr. A to XYZ Ltd.

What’s the nature of Affiliate Marketing Income?

Suppose Mr. B (a Resident of India) enters right into a contract with Bluehost (the USA) to advertise their internet hosting providers. On this case, Mr. B is offering affiliate marketing online providers to Bluehost and receiving commissions from it.

The place this revenue will probably be taxable?

Now, the query is whether or not this affiliate marketing online fee (‘affiliate revenue’) earned by Mr. B is taxable in the USA or in India?

As mentioned in our article on Royalty revenue, taxability

“Any nation has a proper to tax an revenue due to the next:

  • The supply of your revenue is in that nation, or
  • You’re a resident of that nation”
  • Additional, the supply of service lies in a rustic the place it’s carried out.

    Subsequently, as Mr. B is a Resident of India and would carry out these advertising and marketing providers in India, the supply of this service lies in India. Subsequently, B’s affiliate revenue just isn’t taxable in the USA.


    Nonetheless, to substantiate the resident nation of Mr. B, Bluehost would take a affirmation via Kind W-8BEN (Kind W-8BEN-E in case affiliate is a enterprise agency / an organization). For extra data on Kind W-8 BEN, seek advice from our article Hyperlink (Coming quickly).

    In case Mr. B doesn’t submit a sound Kind W-8 BEN, Bluehost might withhold tax @ 30% (just like a US Resident affiliate).

    How Affiliate advertising and marketing tax will probably be computed in India?

    Income Tax – Direct Tax

    In India, because the supply of this affiliate revenue lies in India, this revenue is taxable as a traditional enterprise revenue. You’d get deduction of all associated enterprise bills whereas computing Web taxable revenue.

    As per Part 14 of the Income-tax Act, 1961, there are 5 heads of revenue beneath which an revenue would fall:

  • Salaries
  • Income from Home Property
  • Earnings and Good points of Enterprise or Career (PGBP)
  • Capital Good points
  • Income from different sources
  • The affiliate marketing online revenue would fall beneath the top PGBP (can be thought-about as revenue from Different Sources).


  • Mr. C earns a complete affiliate revenue of INR 10,00,000 through the Monetary 12 months.
  • Complete money enterprise bills are INR 2,00,000
  • Complete non-cash enterprise bills are INR 1,00,000
  • There isn’t a different revenue
  • ParticularsAmount in INRGross Receipts10,00,000Less:Money Enterprise Bills(2,00,000)Much less:Non-Money Enterprise Bills(1,00,000)Income beneath Head PGBP7,00,000Gross Complete Income7,00,000Less:Deduction beneath Chapter VIA (if any)Part 80C (Funding to LIC, PPF, FD, and many others.)(1,50,000)Web Complete Income5,50,000

    Now, Web Complete Income of INR 5,50,000 can be taxable foundation slab charges for the related Monetary 12 months.


  • Money enterprise bills imply bills for working a enterprise equivalent to area internet hosting bills, commercial bills, workplace electrical energy payments, workplace lease, the wage of staff, and many others.
  • Non-cash enterprise bills imply enterprise bills such because the depreciation of workplace computer systems and laptops, depreciation of furnishings and fixtures, and many others.
  • So, allow us to summarise what now we have mentioned to date. Affiliate Marketing revenue acquired by you (an Indian resident) from a US registered firm just isn’t taxable in the USA.

    Additional, when you furnish Kind W-8BEN, the US firm wouldn’t withhold any taxes from you.


    This revenue is taxable in India as a traditional enterprise revenue. Whereas computing annual taxable revenue, you’d be allowed the deduction for associated enterprise bills.

    Properly, that is it for the direct taxes half in India and the USA. Suppose via what you will have realized until now.

    Do you will have some questions?

    Simply maintain on to them until we attain the top of this text as a few of them could also be answered by then. If not, don’t overlook to put in writing them down in the remark field.

    Items and Service Tax (GST) on Affiliate Income – Oblique Tax

    Contemplating the above instance solely, Mr. C can also be required to adjust to the Oblique Tax Legal guidelines of India i.e. Items and Service Tax (GST).

    GST is predicated on two statutory acts i.e. IGST (Built-in Items and Companies Tax) Act, 2017 and the CGST (Central Items and Companies Tax) Act, 2017. Underneath the CGST Act, 2017, the affiliate marketing online would qualify as a provide of service. Now, allow us to perceive the character of this service.

    The above providers would qualify as On-line Info and Database Entry or Retrieval providers (OIDAR services). Foundation section 13(12) of the IGST Act, 2017, the place of provide of an OIDAR service is the place the place the recipient of service is located.

    Subsequently, in this case, service has been equipped exterior India.

    The above service can be taxable @ 0% GST if the next circumstances are happy:

    S. No.Conditions1The provider of service is situated in India2The recipient of service is situated exterior India3The place of provide of service is exterior India4The cost for such service has been acquired in convertible overseas exchange5The provider of service and the recipient of service will not be merely institutions of a definite particular person

    In above case, as it could fulfil all circumstances, a 0% GST is relevant on the service.

    Please be aware that 0% GST doesn’t imply that you simply wouldn’t have every other compliance requirement.

    Underneath GST legislation, you will have both of the 2 choices:

  • Export with out cost of any tax – beneath a Letter of Enterprise (LUT) / bond (refer Confusion Over Export of Services without Payment of IGST for extra particulars on LUT)
  • Export together with tax cost and declare refund later
  • For the aim of information, it’s best to increase bill for these export providers. See: Greatest invoicing and accounting software program.

    Kindly refer Tax on Blogging income under Income Tax & GST with FAQs for additional particulars.

    Thus, summarising the later a part of this dialogue.

    The above service would qualify as export of service, due to this fact it could be taxable at 0% GST.

    You’ll be able to both furnish an LUT and export with out paying any GST or you’ll be able to pay GST on the time of export and declare a refund of the identical later.

    Conclusion – Tax on Affiliate revenue with GST

    The aim of this text is to not make you a tax knowledgeable with a 15-minute article however to make you extra diligent and tax compliant. We hope that we have been capable of carry extra readability on the problem and assist you to determine your motion factors.

    We all know that the above data overload would in no case reply all of your questions, in reality, it could set off some new ones.

    Don’t hesitate to ask all of them, doesn’t matter how apparent you suppose the solutions are, chances are you’ll assist another person by asking a superb query. Drop your ideas or questions in the remark part under.


  • In case you qualify as a Resident of the USA, the above evaluation just isn’t relevant to you.
  • The above article solely offers with revenue in the character of affiliate revenue and doesn’t cowl any royalty revenue. Kindly seek advice from our article Hyperlink for a similar.
  • The above article is for data solely, please examine together with your tax guide earlier than taking any determination foundation above. The creator or writer of this text won’t be accountable in any method in case of any loss in any kind is incurred by any particular person or any organisation foundation above data.