How 4 women leaders are keeping their remote teams motivated

p 1 how 4 women leaders are keeping their remote teams motivated


Over a 12 months and a half has handed since COVID-19 took maintain, shutting down brick-and-mortar operations and forcing us into a completely unprecedented remote-work surroundings. Company leaders needed to adapt their operations at file pace, creating and implementing digital options to assist far-flung employees and clients alike. As the advantages and adaptability of remote work are realized, many corporations’ cultures are shifting. The distinctive affect on morale and productiveness throughout remotely managed teams requires particular consideration. 

I wished to talk with women enterprise leaders in regards to the alternatives and challenges they’ve encountered and to listen to the options they’ve employed to maintain remote teams related and motivated.

Lead by instance

Amber Armstrong, chief advertising officer and senior vice chairman at AI-driven dialog platform LivePerson, says it’s crucial that executives lead by instance with regards to worker well-being. If we realized something within the final 12 months, it’s that worker well-being should be on the high of thoughts if corporations wish to maintain enterprise operations throughout occasions of disaster, she says. She doesn’t ship emails after hours or whereas on paid day without work, and she or he and her group have adjusted expectations round office flexibility. 

Throughout the pandemic, they stopped reporting quick intervals away from their desk in order that workers might make the most of a extra versatile schedule. In an effort to maintain the group on the identical web page whereas providing this higher diploma of flexibility, Armstrong instituted weekly 15-minute conferences that your complete group attends no matter schedule—whether or not they attend the assembly whereas it’s occurring, or by watching a recording. “I imagine that, as a frontrunner, I’ve to set an instance for creating boundaries that forestall burnout,” Armstrong says.

Use humor and humility

Maccie Varnado, president and artistic director of Tees2UrDoor, confronted challenges when her largely in-person firm was pressured to work remotely in 2020. The corporate creates traces of customizable clothes objects and equipment. 

Tees2UrDoor flourished regardless of the pandemic, experiencing a rise in gross sales by creating humorous designs usually centered round pandemic themes. Its senior class of 2020 shirt was written in a font that resembled bathroom paper so college students might make mild of the the awkward shortages that befell their final semester of highschool. This introduced some lightheartedness to their clients and workers throughout a troublesome time.

Varnado additionally allowed teams to swap roles as obligatory when their T-shirt orders kicked into overdrive. Administration, specifically, took on roles throughout the warehouse, which allowed them to raised perceive the wants and workflow of their fellow workers. “Really working in [the] warehouse gave the administration group an ideal hands-on expertise,” Varnado says. 

The corporate additionally began permitting workers to work versatile schedules. Along with keeping workers motivated, this transfer additionally allowed the corporate to collaborate extra effectively with worldwide distributors, who have been many time zones aside. “Our designers work with designers within the Asian market and there’s a 13-hour time distinction. Having a versatile schedule has allowed the design group to work related hours as [their] Asian counterparts,” says Varnado. “When there are edits or points, we are capable of reply these virtually immediately, as an alternative of ready a complete day for the reply, after which one other day for the response.”

Measure worker satisfaction

Roli Saxena, president of AdRoll, discovered that the easiest way to maintain workers motivated throughout the pandemic was to ask them straight what they wanted. She took sensible steps to take away any communication limitations by increasing management workplace hours and creating a daily survey for workers to fill out, that was then straight despatched to management. Saxena mentioned it was important to constantly talk straight with workers as a result of “connection is a sense, not a checked field.” 


They saved up with these quarterly check-ins even after workers got the choice to return to the workplace. By way of the common survey-based check-ins, management realized that workers want an elevated quantity of company-wide day without work (along with holidays) the place everybody has the identical days off and away from work. Moreover, additionally they addressed worker burnout by setting apart no-meeting days on the calendar so workers might full their particular person work.

Create a greatest practices information to scale back uncertainty 

Mohana Radhakrishnan, founder and chief strategist of ExpertusONE, a digital studying and coaching platform, mentioned that when her group realized remote work was turning into the brand new regular, they rapidly carried out methods to ease the transition and preserve a constructive work surroundings.

Radhakrishnan mentioned that the corporate “centered energies on rapidly producing and sharing greatest practices by means of documentation of processes.” They created guides and reimbursement insurance policies for residence working gear in order that workers might perceive the sources accessible to them. She additionally famous that empathy and understanding went a good distance, particularly when households’ work-from-home methods differed or have been imperfect. 

It took time, Radhakrishnan mentioned, to “get teams to regulate and have interaction with remote conferences like they’d when the corporate was in individual.” Pairing empathy with detailed processes created the best stability of construction and adaptability, enabling workers to succeed no matter exterior circumstances.

When it grew to become safer to work in individual, they took this similar strategy and allowed workers to decide on between remote, in-person, or hybrid work. “This retains workers motivated as a result of they know the corporate is on their aspect,” Radhakrishnan says.

Shama Hyder is CEO of Zen Media, a b2b PR and advertising agency, a best-selling writer, and an internationally famend keynote speaker.