Here’s what we want to ask him

p 1 47 questions for NYT about including WeWorks Adam Neumann in its 2021 DealBook Summit

Generally one has to go away so as to come again. Until, in fact, one is a former CEO who had to step down from his personal high-profile startup after a disastrous IPO try. In that case, one ought to maybe at the very least spend a bit greater than a pair years away earlier than coming again. The unreflected life and all that.

Such is the case with WeWork cofounder Adam Neumann, who’s embarking on what appears to be like suspiciously like a comeback tour lower than three years after his firm’s dramatic nosedive from a $47 billion valuation in 2019. Although WeWork lastly went public in October by way of a particular goal acquisition firm, at a extra earthbound $9 billion valuation, Neumann would have appeared to be persona non grata on Wall Avenue and in Silicon Valley. And but! He’ll apparently be participating within the New York Instances DealBook Summit, an occasion that includes “essentially the most influential minds in enterprise, coverage and tradition.” Neumann’s portion of the two-day occasion is scheduled to happen on the morning of Tuesday, November 9, and can characteristic a one-on-one dialog on the subject of “his tumultuous quest for office utopia, the teachings he’s realized, and his personal subsequent act.”

As the previous CEO begins his redemption arc in earnest, Quick Firm has some questions for Neumann that hopefully gained’t slip by way of the cracks in the course of the DealBook interview.


  1. Hello Adam, nice to see you once more! So let’s dive proper in. In 2017, you bought SoftBank CEO Masayoshi Son to make investments $4.4 billion in WeWork after spending 12 minutes strolling round collectively. How a lot capital do you assume he might need invested had it been a full 20 minutes? Have you ever gone on any walks, quick or lengthy, with him currently and if that’s the case what had been the phrases?
  2. Which of those earlier descriptions of yours do you now really feel most precisely describes the idea of a coworking area: a “physical social network,” a “capitalist kibbutz,” a refuge for “orphaned children,” or a approach to “elevate the world’s consciousness“?
  3. WeWork was in a position to go public this 12 months partially as a result of it rationalized its price construction. Talking of which, what is the least sum of money an organization must be hemorrhaging earlier than it turns into acceptable for the CEO to have bought a $60 million private jet?
  4. In 2018, you used a “community adjusted EBITDA” (earnings earlier than curiosity, taxes, depreciation, and amortization) as a fiscal metric, regardless that it “subtracted not solely curiosity, taxes, depreciation, and amortization, but additionally fundamental bills like advertising, normal and administrative, and growth and design prices” to conceal WeWork’s true monetary place. Would you describe that at the moment as an progressive type of monetary reporting, or merely a radical type of CEO self-care?
  5. Additionally in 2018, you reportedly expressed interest in becoming Crown Prince Mohammed bin Salman’s religious adviser, so as to “work every part out” after Jamal Khashoggi’s homicide. So how would you will have completed that? And what precisely is your standards for choosing enterprise companions, do you have to launch an organization sooner or later?
  6. Associated: Whilst you had been making an infomercial about peace in the Middle East for Jared Kushner, did you at any level think about, maybe I shouldn’t be doing this?
  7. Within the winter of 2018, WeWork led a $32 million funding in a snack firm that focuses on turmeric espresso creamer, began by your surfer buddy Laird Hamilton, regardless of the cash being designated for “know-how investments.” Did you make that funding as a result of turmeric espresso creamer is the key sauce that fueled WeWork’s different know-how investments?
  8. Do you assume the gripping saga of WeWork’s historic mismanagement is greatest suited to a documentary movie, a limited series starring Jared Leto, or a separate limited series starring Cousin Greg from Succession?
  9. Whereas we’re on the topic, assuming you’re up to date on Succession, what do you make of Logan’s choice to appoint Gerri interim CEO? Wouldn’t it have been nice to have a Gerri while you had been going by way of it at WeWork?
  10. A follow-up: What number of former workers have to describe a working environment as “cult-like” earlier than the CEO turns into the topic of a real crime podcast from Wondery?
  11. In Hulu’s WeWork documentary, you yell at your workers, “by no means surrender! Work till you drop!” Given the Nice Resignation, have you ever reconsidered your strategy to managing folks? Or are startups simply, you already know . . .
  12. Workers had been reportedly made to put on tracking bracelets at your annual three-day company retreats known as Summer season Camp. Might you adapt the system to carry out contract tracing in at the moment’s surroundings? And is that actually a good requirement for an organization whose CEO can’t be bothered to wear shoes or socks within the workplace?
  13. If a CEO describes their firm as a household many instances, does it make that firm any much less of a household if 1000’s of laid-off workers discover their inventory choices have fizzled out whereas the CEO will get a golden parachute of at least a billion dollars?
  14. Is forcing workers to attend weekly, post-5 p.m. Thank God It’s Monday parties an insult to Garfield?
  15. After beginning a faculty known as WeGrow, an residence complicated known as WeLive, a health club known as Rise by We, and a software program platform known as Powered by We, how is it even attainable that you simply didn’t spend money on a dispensary known as WeWeed?
  16. Earlier than teaming up with Ashton Kutcher to pitch NBC on a Shark Tank-style sequence primarily based on WeWork’s Creator Awards, a factor that really happened, did you think about pitching the sequence on a particular episode of Shark Tank?
  17. In 2019, word got out that you simply made $6 million by promoting the “We” trademark again to the corporate. Have you ever ever thought-about licensing the title of legendary Krautrock band Neu! for a line of dolls modeled after your self?
  18. Which of those previously stated ambitions of yours appears almost certainly as of 2021: being elected president of the world, dwelling ceaselessly, or turning into humanity’s first trillionaire? Are you so pissed that Elon Musk appears to have the within observe on at the very least that third merchandise?
  19. In your opinion, which is one of the best taste of Juicero?
  20. Do you’re feeling as if the purpose of the Icarus fantasy is that flying immediately into the solar is superior?