Head of Marble’s quest to fix the “monstrosities” of the furniture ind

01 90679363 the furniture industry is racing to

Take a second and go searching you. Whether or not you’re studying this from your property or out of your workplace, chances are high you’ll come throughout a chunk of wooden furniture that you simply use daily. Have you ever ever questioned how far that wooden traveled to get to your lounge?

Marc Samsonovich wasn’t ready for what he calls the “monstrosities” of the furniture enterprise. The artist, designer, and self-described “serial entrepreneur” had been making furniture for himself for over a decade, but it surely wasn’t till he set out to begin a furniture firm that he got here face to face with the deep-seated challenges of the quick furniture monster, its dysfunctional provide chain, and the horrible toll it has on the planet.

[Photo: Head of Marble]

Two years in the past, Samsonovich based Jersey Metropolis-based Head of Marble with the objective of making high-quality furniture that’s straightforward to assemble, can final a lifetime, and is constituted of non-toxic supplies which might be each sourced and manufactured in the United States. By the finish of 2020, Head of Marble had eliminated 3 times as a lot carbon because it had created, in half by limiting its provide chain to the confines of the United States. Head of Marble is a brand new child on the furniture block, but it surely’s right here to problem conventions plaguing the furniture trade. Along with a quantity of small furniture firms which might be selecting to construct their very own provide chain—and produce furniture in the United States—Head of Marble is exhibiting the pressing want for a radical shift in the approach firms make and transport furniture.

[Photo: Head of Marble]

The furniture trade generates 12 million tons of waste yearly in the United States. In 2019, 15 firms (together with Dwelling Depot, Ikea, Goal, and Ashley Furniture) generated virtually as a lot local weather air pollution as the vitality utilized by 1.5 million American properties in a 12 months, by importing items on cargo ships. And that’s solely a fraction of the general footprint of furniture, which has to take into accounts the full life cycle, from the value of sourcing uncooked supplies, to the finishes utilized in manufacturing, to the building and transportation vitality required to get it to market, all the approach to the place the piece of furniture finally ends up (80.2% of these 12 million tons of waste went to landfills in 2020).


So again to that piece of wooden close to you. How far did it journey to make it to your lounge? As Samsonovich explains, a tree that’s minimize in an American forest will usually be trucked to a lumber mill, then to a lumber yard, then shipped to a producer in Asia. (As of just lately, Vietnam is the largest furniture exporter to the United States.) There, the logs might be constructed into a chunk of furniture, which might be flat-packed and shipped again to a distribution heart someplace in the United States, which can or could not ship to a satellite tv for pc heart earlier than it lastly reaches your entrance door. Eventually. “A tree that would have been simply 300 miles away might journey 30,000 miles earlier than reaching a buyer as a chunk of furniture,” Samsonovich says.

[Photo: Head of Marble]

Head of Marble’s lumber doesn’t cross the Atlantic Ocean. “My producers are all driving distance from me,” he says. However this comes with a value. “I can’t specific how way more costly it’s to do what we’re doing and compete with shopper expectations for tables,” Samsonovich says.

You may suppose that condensing a journey from 30,000 miles to 300 miles would save firms cash, however Samsonovich says the value of delivery round the world is definitely fairly low as a result of items are normally flat-packed in a delivery container (and since the present provide chain was constructed to facilitate this course of—extra on that later). The most important hurdle to manufacturing in the United States is the value of labor. Samsonovich’s workaround has been to design extraordinarily environment friendly merchandise that don’t require hours and hours of work, all whereas paying in-house staff a minimal of $25 an hour.

[Photo: Head of Marble]

At the second, the firm’s solely product is an A-frame desk. It may be assembled with an influence drill, and its trestle system permits folks to improve any half of the desk with out having to throw out the entire product. For $980, you can begin with a birch plywood prime. If you need stable wooden, you should buy a maple tabletop (for $1,599) designed to match over the current trestle system. The worth tag isn’t too far off from different mid-market tables, however Samsonovich says his margins are a lot narrower. Someday in the future, he envisions a market for second-hand elements that folks should buy. “We actually need to change the thought of disposable furniture and alter the approach folks take into consideration upgrading furniture,” he says.

As the local weather disaster reaches a tipping level (a current UN report discovered that greenhouse fuel ranges hit a record excessive final 12 months), extra furniture firms are striving for a extra sustainable strategy. Ikea has introduced a slew of initiatives aimed toward changing into local weather constructive by 2030. Herman Miller has dedicated to zero waste by 2023. Pottery Barn set a objective of planting 3 million trees by 2023. However in accordance to Alan Scheller-Wolf, a professor of operations administration at Carnegie Mellon College’s Tepper Faculty of Enterprise, the furniture trade can’t successfully curb its carbon footprint when a lot of it depends on an unsustainable transportation provide chain.

Greater than 18 months into the pandemic, Individuals proceed to store in record numbers, and ports round the world are bursting at the seams. If extra items have been made in the western hemisphere, Sheller-Wolf says we wouldn’t have to depend on our ports — or keep them operating 24/7 — to get these items by way of the nation’s entrance door. “Made in the USA may very well be price a margin we might get again,” he says. “There’s a enterprise case to be made, a advertising case to be made.” 

A quantity of firms do produce furniture in the United States. More than 90% of the furniture bought by Room&Board is made in the United States. Detroit-based Floyd has been manufacturing its furniture in the U.S. because it debuted on Kickstarter in 2014. Sabai, a small, woman-owned furniture firm based mostly in Excessive Level, North Carolina, makes use of domestically sourced, Forest Stewardship Council-certified wooden. Its body provider is predicated in South Carolina, and the furniture is upholstered at a producing facility in Excessive Level, then shipped straight to prospects.


Since Sabai launched in mid-2019, the firm has additionally began providing a “Restore Don’t Exchange” to additional scale back the environmental toll of producing and delivery furniture. “Our strategy has all the time been to strive to have a look at sustainability as comprehensively as we are able to,” says Phantila Phataraprasit, who co-founded the firm with Caitlin Ellen.

However most firms can’t merely flip a change and alter their provide chain in a single day. For Samsonovich, the greatest problem is to handle the expectations of prospects who’re spoiled by the comfort of on-line procuring and the affordability of quick furniture websites like e-commerce big Wayfair. Professor Scheller-Wolf additionally believes the ball is in the shopper’s court docket. “It comes down to what we as individuals who purchase furniture are keen to pay for,” he says. “If we determined we’re keen to pay for furniture that’s extra sustainable, the trade would transfer to serve that.” 

This isn’t to say the relaxation of the world can’t assist us get there. Scheller-Wolf believes that the international provide chains points which might be choking many industries, including furniture, could lead on to extra manufacturing in the United States — and structural modifications in home transportation. “It is a time we might step again and take into consideration how we would like to transfer freight on this nation in the subsequent 20 to 30 years,” he says. Electrical automobiles are one answer, however the place he sees true potential is in the nation’s rail and river community. “If we transfer towards a journey community that was based mostly on water or rail, the [carbon] footprint would go approach down,” he says. “I’m optimistic that is the type of factor that may lead to change as a result of enterprise and society sees that there’s a necessity.”