HBO Max sees subscribers surge due to Warner Bros. movies

AT&T has reported that HBO and HBO Max had a terrific first quarter of 2021, reports Deadline. The corporate’s subscription and streaming companies added 2.7 million subscribers within the quarter that simply ended. That subscriber progress will be thanked largely to WarnerMedia’s controversial determination to launch all 2021 Warner Bros. movies on HBO Max the identical day they debut in theaters.

Within the quarter simply ended, Warner Bros. launched 4 Hollywood flicks on HBO Max: The Little Issues, Judas and the Black Messiah, Tom & Jerry, and Godzilla vs. Kong. It’s the final movie, Godzilla vs. Kong, which was most likely the largest draw for subscribers. Godzilla vs. Kong was some of the hotly anticipated tentpoles of the yr and the truth that HBO Max subscribers bought entry to it at no further value on the day it launched in theaters was top-of-the-line worth propositions for potential subscribers. Additionally throughout the quarter, HBO Max debuted Zack Snyder’s Justice League, one other anticipated title (with an nearly legendary standing amongst followers).

Whereas 2.7 million new subscribers are one thing for AT&T to rejoice, the take nonetheless is available in beneath Netflix’s 4 million further subscribers in its most up-to-date quarter. Nevertheless, Netflix’s 4 million haul was properly underneath the 6 million subscribers anticipated. And if HBO Max’s numbers now reveal something, it’s that viewers subscribe to get entry to new, hit content material like Godzilla vs. Kong. That’s one thing for Netflix to remember going ahead.