Grape-Nuts contest offers coupons, free cereal for a year

Among the many casualties of the coronavirus pandemic was Grape-Nuts—a breakfast cereal produced from neither grapes nor nuts, however from flour, salt, and dried yeast—which disappeared from grocery retailer cabinets in January 2021.

Based on the cult-favorite cereal’s proprietor, Submit Client Manufacturers, each the pandemic’s provide chain constraints and customers’ elevated urge for food for boxed breakfasts to help their stay-at-home existence led to a product scarcity, which left many hopeful patrons upset this year. So nice was the frustration that it bore quite a few offended messages on social media from die-hard followers, who have been hardly comforted when Grape-Nuts started rising on third-party vendor web sites for $110 a pack.

“Grape-Nuts is made utilizing a proprietary know-how and a manufacturing course of that isn’t simply replicated, which has made it tougher to shift manufacturing to fulfill demand throughout this time,” model supervisor Kristin DeRock explained to USA As we speak final month.


However now there’s excellent news to have fun! As we speak the corporate stated the storied cereal, which was based in 1897 and favored by Mount Everest explorers, could be totally restocked by mid-March. And to apologize for the scarcity, the corporate is holding a contest the place 10 entrants will win a year’s provide of free Grape-Nuts.

The contest runs till March 19, and you’ll enroll here or on the model’s Facebook page. Even when you’re not a part of the fortunate 10, all entrants will win a coupon for $1.50 off Grape-Nuts. So, how grape is that?!