Grab BS object syndrome by the throat

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Blue shiny gel balls.

Admit it.

You’ve wrestled with vivid shiny object syndrome aka BS object syndrome.

I positive have.

Extra occasions than I care to depend.


What’s it, you ask?

Shiny shiny object syndrome (BSOS) is leaping from undertaking to undertaking or in your thoughts, alternative to alternative.

The underlying psychological phenomenon at play is “grass is greener on the different facet.”

As on-line entrepreneurs we’re significantly susceptible to it as a result of it’s really easy to start out a brand new undertaking or enterprise mannequin.

Our work has many ups, downs and plateaus. When had been rising, we’re motivated to remain the course. After we undergo downturns or lengthy plateaus, doubt creeps in. We predict we’re doomed and are higher off doing one thing else.

It’s not such as you’ve invested 1 / 4 mil in a espresso store and so you haven’t any alternative however to see that via.

As a substitute, we will actually begin one thing new in minutes with out spending a lot cash. With shared internet hosting we will launch a brand new website totally free in minutes.


Nonetheless, that new website will not be free.

It may possibly price you a fortune in alternative price.

It could be the distraction that delays or stalls your present website or undertaking that with some TLC and time is 1,000,000 greenback enterprise.

I do know what you’re pondering.

However Jon, perhaps the new factor is the enterprise with multi-million greenback potential.

You’re proper.

My greatest website will not be my first on-line effort.

I stop one thing to start out that website.

Clearly that was a great choice.

BUT, my greatest area of interest website was not a daliance into a brand new enterprise mannequin. I’ve all the time been a web-based writer.

Positive, I’ve dabbled in another issues but it surely by no means lasted lengthy.


Whereas there isn’t any magic resolution to coping with BSOS, right here’s my two cents’ on coping with.

Truly, it’s how I cope with it nowadays.

Each single undertaking I got down to work on is meant to finally run by itself (i.e. dealt with by different folks). If this can’t be achieved, I don’t pursue that undertaking.

This method does two issues.

First, it motivates me to focus to get the undertaking to the level to the place I can hand it off.

Second, it filters out a whole lot of tasks aka distractions. If I can’t see one thing finally being worthwhile with out me being concerned, I’m not .

I’ve a number of exceptions corresponding to Fats Stacks movies and emails however I’ll solely do this stuff for so long as it’s enjoyable. I might simply flip FS right into a passive revenue machine by specializing in search engine optimisation content material and automatic e mail sequences. I’ve employed a author to jot down a ton extra search engine optimisation content material, however for now I take pleasure in writing emails and doing the different media right here and there.

Because of this I like publishing area of interest websites. They’re so simply outsourced. Whereas I preserve day by day tabs on them, the period of time they require will not be a lot with a skilled crew.

So, choose the one factor you’re engaged on proper now that you just consider can bootstrap right into a passive enterprise. Concentrate on solely that till it’s operating with out you. Then leap into the subsequent factor.

Cross all tasks off your checklist that you just don’t assume you may flip right into a passive revenue machine. I think you’ve gotten a number of such issues in your checklist.

I’m not saying you may’t leap into new tasks. I’m simply saying put them on the backburner whenever you’ve cleared your plate by handing off present tasks to a crew… however don’t do that till it’s worthwhile.

Not every thing is BSOS

It’s essential to differentiate what’s and what isn’t BSOS.

For instance, for the previous two days I’ve been spending time bettering affiliate hyperlink promotion on a pair area of interest websites. It’s Black Friday week in spite of everything. Whereas I doubt I’ll get wealthy from these efforts, it’s enjoyable to see if tweaks right here and there can put a number of further bucks in my pocket. It’s like a recreation.

Whereas affiliate click on fee optimization (CRO) will not be specializing in publishing content material, it’s not BSOS both. It’s a worthy factor to do with area of interest websites. I’m not going to spend the subsequent month on it, however a pair days was price it. These efforts will ship affiiliate commissions for years.

BSOS is whenever you launch a brand new website or pursue one thing that has nothing to do with what you’ve been engaged on. It derails every thing you’ve performed.

In case you’re in the midst of BSOS proper now, ask your self if you happen to can see your present undertaking via to it being worthwhile with out you being concerned. In that case, keep it up telling your self you may leap to one thing new when you’ve bootstrapped it to almost passive.

You might be higher off doing one factor nicely than many issues poorly.

In case you like the thought of a number of income streams, you should be affected person. Bang them out one AFTER the different as an alternative of concurrently.