GoFundMe is buying Classy, crowdfunding site for nonprofits

GoFundMe announced on Thursday that it’s struck a deal to accumulate Elegant, the highest crowdfunding platform within the nonprofit sector. The businesses didn’t disclose the small print of the deal, past saying it was all fairness and may shut someday this quarter, however it’ll let GoFundMe, the world’s largest crowdfunding site, faucet a lot deeper into a giant enviornment for donations: the $500 billion philanthropic sector.

“GoFundMe’s imaginative and prescient is to be probably the most useful place on the earth, and partnering with Elegant allows us to try this in a differentiated manner,” CEO Tim Cadogan stated within the press launch, explaining that collectively they’ll “create a singular highly effective community that connects donors on GoFundMe to nonprofits who use Elegant.”

Elegant’s CEO, Christopher Himes, added that the acquisition will enable them to “assist nonprofits increase extra to allow them to enhance their programmatic influence,” calling the transfer “a chance that might change our business in a manner that has by no means been accomplished earlier than.”


The deal turns Elegant right into a GoFundMe subsidiary. Cadogan will turn into Himes’s boss, though their two crowdfunding platforms will proceed to function independently.

As Cadogan famous in his assertion, GoFundMe’s goal is to be “probably the most useful place on the earth.” Being most useful would appear to additionally indicate changing into greater, if you happen to can. GoFundMe has frequently shocked even itself with the facility of crowdfunding: Immediately, it says one in three campaigns are launched to be able to assist pay somebody’s medical payments. GoFundMe admits that was by no means the platform’s level (“It wasn’t purposefully arrange and constructed to be a substitute for medical insurance coverage”), but it surely now describe itself because the “chief in on-line medical fundraising.”

Based in 2006, Elegant—a B Corp-certified firm began in San Diego, whose title was impressed by Ron Burgundy’s sign-off in Anchorman, “You keep elegant, San Diego”—has raised lots of of thousands and thousands of {dollars} lately from buyers like Salesforce Ventures and Peter Thiel’s Mithril Capital. It says it now boasts greater than 6,000 nonprofits as platform shoppers, together with Shriners Hospitals, Malala Fund, Train for America, Oxfam, the U.N.’s World Meals Programme, and Nationwide Geographic. It provides it’s helped crowdfund almost $4 billion since 2006, however that over 1 / 4 of that, $1.1 billion, was raised in 2021 alone. GoFundMe, in the meantime, says it’s introduced in additional than $15 billion from 200 million donations because it was based in 2010.

The acquisition might give pause to critics of business consolidation. (Antitrust enforcers on the Federal Commerce Fee and Justice Division have been complaining about being overwhelmed for months; a brand new report out this week shows that for 2021, U.S. firms reported 4,130 mergers—greater than double the earlier 12 months’s quantity.) Indiegogo and Kickstarter are nonetheless in style crowdfunding websites for artists and entrepreneurs, however Elegant is the market chief amongst nonprofits.