Gap Inc buys Drapr, which lets you try on clothes virtually

On-line buying is among the finest conveniences that the digital age has caused. No extra operating to the crowded retailer or combating for a parking area. Simply click on and you’re achieved. At the least that’s how it’s for many merchandise you purchase on-line. Shopping for clothes on-line is totally different—and for a lot of, it’s extra inconvenient than going clothes buying in a retailer.

Why? As a result of the clothes we purchase on-line typically doesn’t match as effectively, or it doesn’t look pretty much as good as we anticipated primarily based on its on-line pictures. This results in buyer dissatisfaction and returned objects, which will be dear for any firm.

Gap Inc. is hoping to handle this painful level with its acquisition of Drapr, a 3D avatar and e-commerce startup. Drapr was a part of the Y Combinator class of summer 2020, and its know-how permits prospects to rapidly create correct 3D avatars of themselves, which they will costume within the clothes they’re enthusiastic about shopping for. This permits prospects to evaluate how the clothes might look and match on their very own physique earlier than ever clicking the “purchase” button.


Asserting the acquisition, Sally Gilligan, chief progress transformation officer at Gap, stated, “Match is the primary level of friction for purchasers and, via their superior 3D know-how, Drapr has proven it could assist customers effectively discover the dimensions and match they want. We plan to leverage Drapr to assist Gap Inc. enhance the match expertise for our prospects and speed up our ongoing digital transformation.”

Gap’s acquisition of Drapr is notable for an additional purpose past the cool tech points of a digital becoming room. Drapr is the primary acquisition the corporate has introduced via its Strategic Progress Workplace. The SGO goals to hunt out modestly priced investments in startups that would assist rework Gap and its related manufacturers, which embrace Previous Navy and Banana Republic.