With a group of low-alcohol, botanical apéritifs, Haus was at the forefront of the barely boozy alcohol pattern when the firm launched in 2019. The founders, West Coast wine-making couple, Woody and Helena Worth Hambrecht, wished an easy-drinking tackle the basic apéritif, historically designed to stimulate your urge for food by falling into the classes dry, bitter, fizzy, or all of the above.
Their naturally candy, fashionable flavor-forward blends (which oscillate between 18 to twenty ABV) raised $4.5 million in 2020, simply previous to most of the nation’s pandemic lockdowns. With a direct-to-consumer mannequin and elective month-to-month subscription membership, Haus says it has grown eight-fold over the previous yr.
I’ve beforehand raved about the company’s spirits, and have a particular love for Haus’s fruity, floral Citrus Flower flavor. It’s pretty as a spritz with equal elements soda and Prosecco or in a pitcher of sangria. Spiced Cherry can also be stellar: It pairs properly with brown liquor (I’m taking a look at you, Manhattan-drinkers) or sipped on the rocks. And Haus’s Ginger Yuzu has grow to be a crowd-pleasing go-to for digital housewarmings and “thanks” items.
I’ve had bottles of Haus rotation since December and was actually psyched after I heard Grapefruit Jalapeño can be the latest member of the fam. Brilliant and spicy with layers of citrus, agave, and Morita chilies, it screams summer time.
OK, however how does it style? The Hambrechts suggest pairing Grapefruit Jalapeño with a squeeze of citrus. I didn’t have conventional bar-friendly citrus, however I added a twist of clementine rind (although I think about an orange or pomelo slice can be dreamy) and a hefty scoop of ice.
There’s an excellent bit of warmth that comes off the dried Morita chilies—the mature purple afterlife of crisp, vivid inexperienced jalapeños. It’s a particular, lush smokiness that mezcal followers will definitely love. However it’s a lot softer and balanced, leaning into the sweet-tartness of natural blue agave and juicy grapefruit. Even a mezcal hater like me discovered it extraordinarily palatable, dreaming of carafes of palomas and margaritas in my very close to future.
We’re nonetheless ready out the long-term impacts of COVID on bar tradition, however the shifts in our ingesting habits pre-date the pandemic. Whereas I can’t wait to satisfy my buddies for a sequence of spritzes at my favourite bar, discovering a wide range of scrumptious, low-effort cocktails at my fingertips has been one small upside to my yr of solitude. I’ll actually cheers to that.