Ferrari partners with Jony Ive’s new design firm LoveFrom

LoveFrom, maybe probably the most secretive inventive collective on the planet—spun off by Sir Jony Ive after he stepped down from main design at Apple—has introduced its newest AAA purchasers: Exor and Ferrari.

Marc Newson and Sir Jony Ive [Photo: David Bailey/courtesy Lovefrom]

Ferrari is the Italian automotive model you already know. And Exor is the holding firm that owns it—alongside stakes within the vogue model Christian Louboutin, the soccer membership Juventus F.C., the publication the Economist, and the automotive manufacturing large Stellantis (which itself consists of automotive manufacturers like Fiat, Chrysler, and Citroën). As a part of the partnership, Ive will likely be becoming a member of Exor’s Partners Council, so it appears the corporate needs to faucet Ive’s point-of-view throughout its $32 billion asset portfolio.

The “inventive partnership” is a multi-year settlement with Ive and his long-time buddy and collaborator, Marc Newson.

“Past the collaboration with Ferrari, LoveFrom will discover a spread of inventive initiatives with Exor within the enterprise of luxurious,” in response to the press launch (neither Ferrari nor LoveFrom are making a spokesperson out there for remark).

The information will not be fully shocking. The Ferrari partnership has been rumored for a while, and the duo has lengthy been drawn to luxurious items, having partnered on one-of-a-kind initiatives for charity together with a Leica, aluminum desk, and diamond ring (made utterly of diamonds) prior to now.

“As Ferrari house owners and collectors, we couldn’t be extra enthusiastic about collaborating with this extraordinary firm and specifically with the design crew expertly led by Flavio Manzoni,” the 2 write in a press launch. “We see some uniquely thrilling alternatives working collectively which we imagine will yield essential and useful work.”