FAQ = Duplicate Content… – Fat Stacks Blogging

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Duplicate content material” are two dreaded phrases for web optimization. Ever since Google introduced it doesn’t like duplicate content material a few years in the past, publishers and SEOs have put plenty of effort into avoiding it. I do too. Regardless of my efforts, not too long ago I found a reproduction content material drawback with content material orders together with an answer.

I’ve encountered a reproduction content material concern not too long ago.

It’s factor I noticed it rapidly.

Issues like this come up when a number of content material sources work on the identical web site.


I found it with intros and FAQs throughout a number of articles throughout the identical cluster.

Right here’s what occurred.

I positioned a 20 article cluster order with my Author Entry content material supervisor.

She assigned the matters to a number of writers.

As a result of it’s a cluster, the articles have been tied collectively by a typical umbrella matter.

Thus far, so good.

The issue arose when the writers have been mainly writing comparable intros and FAQs.


I’m truly just a little disillusioned my WA content material supervisor didn’t spot this. I’m paying quite a bit for a content material supervisor. Errors occur. General, she’s nice.

I needed to ship a number of articles again for revision.

I needed to instruct the content material supervisor to instruct writers to limit intros and FAQs to the precise matter they have been writing about.

Let me illustrate with an instance.

Cluster matter: Basketball footwear

Article 1: Basketball footwear for leaping

Article 2: Historical past of basketball footwear

Article 3: Basketball footwear for broad ft

Article 4: Basketball shoe manufacturers

Article 5: Light-weight basketball footwear

Article 6: Basketball footwear for brief males over 40


Right here’s how the duplicate content material can come up (so be careful for it).

6 completely different writers write the articles.

They don’t talk with each other.

Every kicks off the article intro about basketball footwear usually. Perhaps they incorporate some trade measurement stat or what number of pairs are bought yearly. Earlier than you realize it, I’ve 6 articles with primarily the identical intro.

It could possibly worsen.

Every author is instructed to analysis an inventory of questions utilizing MarketMuse (lifetime deal), Answerthepublic.com and Ahrefs.

The issue is that they use the cluster matter “basketball footwear” because the seed phrase to analysis questions.

Guess what?

All six writers discover the identical questions.

All six articles get primarily the identical FAQ.

This can be a traditional drawback of writers not seeing the larger image. It’s not their fault. They’re doing precisely as instructed.

Thankfully, there’s a simple repair.

Tweak your directions in cluster eventualities so that you simply specify intros and FAQs be restricted to the precise matter as a substitute of the broader cluster matter.

In reality, typically with FAQ, you possibly can slim the questions down by tweaking them to deal with the precise matter.

Let’s return to the basketball shoe instance.

Once I run questions question in MarketMuse for “basketball footwear”, I get the next:

  • Do you want basketball footwear?
  • How do you break in your basketball footwear?
  • Is it alright to play basketball in trainers?
  • Can a basketball shoe improve athletic efficiency?
  • What are good low-cost basketball footwear?
  • Ought to I purchase basketball footwear a half measurement larger?

That’s just some of the numerous questions MM generates.

They’re nice questions, but when 6 completely different writers use them, that’s duplicate content material.

Once I run a questions question in MM for the extra particular “basketball footwear for broad ft”, I get the next:

  • What basketball footwear are good for broad ft?
  • What options make for basketball footwear for broad ft?
  • How do you stretch basketball footwear to your broad ft?

There are lots of extra. In reality, the record is spectacular for such a slim matter. Which implies the author actually must run the complete key phrase in MM and different query producing software program.

Typically a subject is so obscure that there aren’t good questions. When this occurs, writers might stage up and run the broader matter.

An instance could be “Basketball footwear for brief males over 40”. Once I run this in MM, I get the next:

  • Why low prime basketball footwear are higher?
  • Is it alright to put on basketball footwear casually?

Different options to this drawback:

1. Don’t embody an FAQ: For some articles I don’t embody an FAQ simply because the subject is so obscure there aren’t any respectable choices.

2. Use a coordinated writing service similar to Content material Refined: Content Refined is such a service. They analysis and plan out complete clusters so that they received’t generate duplicate content material inside a cluster.

FYI, I’ve used Content material Refined on a number of events and I prefer it. It’s additionally an answer to the duplicate content material concern.

The purpose is that it’s nice having writers use varied key phrase analysis and optimization instruments however you should keep in mind they don’t essentially perceive the larger image. These instruments are sometimes solely nearly as good because the directions and coaching you present to the particular person utilizing them.

Which implies, you might want to take note of what you get. While you see a recurring mistake similar to 6 writers submitting the identical FAQ in six articles, you might want to alter your directions accordingly.

It’s stuff like this the place you want somebody on the helm who actually is aware of this publishing biz. In my case it’s me. In the event you want doing nothing besides cashing checks as soon as a month, it’s a good suggestion to rent somebody who understands these nuanced points on the helm. They need to perceive the larger image of your web site.