Facebook renames as ‘Meta’ in preparation for the metaverse

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Facebook mentioned Thursday at its Facebook Join occasion that it’ll rebrand itself as “Meta” to emphasise its newfound obsession with the metaverse—a digital area for work and play which may be accessed utilizing blended actuality glasses and different gadgets.

“I’ve been pondering lots about our id as an iconic social networking model,” Facebook CEO Mark Zuckerberg mentioned. “Proper now our model is so tightly linked to 1 product.”

“Over time I need us to be seen as a metaverse firm,” the CEO mentioned.

[Screenshot: Facebook]

The corporate set the stage for this transfer earlier this week by saying it might start asserting earnings as two separate divisions—one for all its current apps, and one for all its efforts to construct foundational applied sciences for the metaverse.


Zuckerberg mentioned the tech business’s predominant focus has been on the smartphone, and innovation has been too tightly managed. Presumably, he’s referring to gatekeepers like Apple and Google that run the app shops. “Our gadgets are nonetheless designed round apps, not individuals,” he mentioned.

[Screenshot: Facebook]

“The metaverse offers us the alternative to vary that,” he mentioned.

Dr. Michael Abrash, who leads Facebook’s analysis on the metaverse, says {that a} dozen technological breakthroughs might want to occur earlier than his firm can lastly construct a set of AR glasses that may permit them to spend prolonged intervals of time in the metaverse.