As we head into the vacations, many people are trying ahead to sitting by the hearth with our households and constructing elaborate Lego units collectively. And this 12 months, we are able to costume like Lego figures whereas we do it.
Goal and Lego simply introduced that they’re collaborating on a collection of practically 300 clothes and different way of life objects, like tumblers and storage containers, all impressed by the toy large’s iconic bricks and shade palette. Nearly all of merchandise will price lower than $30, with costs starting from $1.30 to $120. The collection will drop in U.S. Goal shops and on Goal.com in early December.
This collaboration is a part of Lego’s broader technique of partnering with different huge manufacturers. Final 12 months, it partnered with Ikea on a particular collection of bricks and storage containers. And earlier this 12 months, it joined forces with Adidas on a collection of activewear for teenagers. This specific partnership with Goal is a pure one, given the manufacturers’ buyer bases. In a assertion, the businesses famous that Goal is among the prime locations that customers store for Lego units within the U.S., so many households who store within the retailer are more likely to be excited concerning the new merchandise.
Among the many objects on sale might be color-blocked puffer jackets and vests in Lego’s shade palette of shiny yellow, blue, and pink. There might be storage containers within the form of sq. bricks alongside with tote baggage, fanny packs, tumblers, and canine leashes. Consumers will have the ability to purchase matching pajamas for the entire household in Christmas colours and brick patterns. And in holding with Target’s dedication to inclusivity, the garments might be accessible in sizes XXS to 4X and can embody adaptive and sensory-friendly garments for youngsters. Moreover, there might be Lego bricks on the market in bins which might be prepared for gifting.
Lego has been a profitable model throughout the pandemic and its related lockdowns, when folks appeared for initiatives to maintain themselves and their youngsters occupied. In 2020, the corporate’s gross sales jumped 21% to $1.6 billion, outpacing the remainder of the toy business. As U.S. customers head into the second vacation season of the pandemic, Lego is primed to proceed its run.
Nonetheless, given all the provision chain points, it’s honest to wonder if delivery delays may thwart the scheduled launch of this new collection. But it surely seems the 2 firms have deliberate accordingly. “We’re assured,” a Goal spokesperson confirmed, “the collection will launch in early December.”