DoomsdayX mints producer NFTs as the future of fandom

NFTs entered the mainstream by the artwork world, as collectors paid headline-grabbing sums for digital works. And now there’s a rising quantity of Web3-first startups, together with Catalog, Royal, and, betting on the music trade carrying the subsequent huge NFT wave.

Living proof: DoomsdayX, a brand new Web3 studio centered on growing instruments and experiences to attach music followers and artists.

DoomsdayX, a sister firm to video manufacturing outfit Doomsday Entertainment, introduced at this time a $1.5-million pre-seed spherical led by The Chernin Group, as effectively as The Producer NFT Assortment, a mission that enables followers to have a say in the inventive and advertising and marketing selections of an artist’s music video.

Rapper Haleek Maul—no stranger to the crypto house, having offered a number of of his data on NFT public sale home and music library Catalog—is DoomsdayX’s premier artist for The Producer NFT Assortment.


By the mission, Maul will crowdfund $500,000 to shoot a music video in his homeland of Barbados later this month, and followers who purchase in can assist form the imaginative and prescient to obtain a producer credit score on the video. As of proper now, followers who take part will solely obtain a manufacturing credit score and no income break up.

[Animation: courtesy of Doomsdayx]“What we goal to do right here is to construct out a template that may work for artists throughout the board, as far as bringing followers in from day one from scratch,” says Eric Doak, cofounder and CEO of DoomsdayX. “Whether or not it’s a music video, whether or not it’s a merch line, whether or not it’s a complete album, how can we carry the followers into that have and take them alongside for the trip whereas that mission is being put collectively?”

Danielle Hinde based Doomsday Leisure in 2010 as a director illustration and manufacturing firm working throughout movie, music movies, and commercials. Hinde met Doak, beforehand an entrepreneur in the local weather house, whereas they have been growing a TV sequence collectively in 2020. Doak, a self-proclaimed “weekend warrior crypto investor” since 2016, noticed the rise of NFTs as “a lightbulb second” to show followers into collaborators, and commenced bombarding Hinde with articles about the house to get her on the identical web page.

Picture: courtesy of Doomsdayx]

“I used to be similar to, what are you speaking about?‘” remembers Hinde, cofounder of DoomsdayX. “After which I actually took the time with it and I used to be like, ‘Holy fuck, that is the future of what I do.’ I bought actually fired up.”

Doak and Hinde’s present, Music and Dialog, was in pre-production earlier than they dropped it to concentrate on constructing DoomsdayX.

“Music NFTs are positively having a second,” Doak provides. “However we really feel prefer it’s simply scratching the floor as far as what’s attainable with this expertise. So we’re trying to construct out bespoke initiatives which have potential to push the house ahead and provides followers an expertise they’ve by no means had earlier than.”


Jarrod Dicker, associate at The Chernin Group, sees DoomsdayX and The Producer NFT Assortment as a nascent shift in what could possibly be NFTs’s influence on the music trade as an entire. “Loads of the consideration at this time is considering NFTs as a mannequin, however what’s fascinating to consider is, how is that this new expertise going to successfully create new genres, new artists?” Dicker says. “What DoomdayX is doing with Haleek is admittedly beginning to like unroll that.”