Dapper Labs launches UFC NFT collectible series

UFC followers who’ve enviously watched basketball followers soar into the nonfungible token (NFT) frenzy through NBA Top Shot—the massively common blockchain app that permits basketball buffs to purchase, commerce, and promote NFT “Moments” of, say, a LeBron James dunk—are about to get their very own dose of Web3 enjoyable. 

On Sunday, Dapper Labs, the Vancouver-based firm behind NBA High Shot, is launching UFC Strike, the same expertise constructed round digital collectibles—on this case, spotlight “Moments” of such UFC stars as Francis Ngannou, Amanda Nunes, and Kamaru Usman in mixed-martial-arts motion. A significant distinction, although, is that UFC Strike Moments can have audio folded into the video clips, one thing that isn’t accessible on NBA High Shot. 

[Photo: courtesy of UFC]

“Once you’re watching the (UFC) broadcast, you possibly can hear the commentator, the group noise, and typically the athletes and coaches,” says Tracey Bleczinski, head of client merchandise for the UFC, who believes this will probably be a singular differentiator.


UFC Strike may also have its personal custom-made look: NFTs will probably be housed in an octagon-shaped construction, a nod to the form of a UFC ring, which is usually utilized in branding supplies, and the location can have loads of gold and black imagery—the colours of a UFC championship belt.

In any other case UFC Strike will really feel very very like High Shot because it rolls out, with drops of packs timed to coincide with UFC pay-per-view occasions; a Discord channel the place followers can chat; a market to purchase and promote NFTs; and alternatives to earn VIP experiences. As for a way the deal is financially structured with Dapper, the UFC will obtain a royalty charge on all NFT transactions in each major and secondary markets (phrases weren’t disclosed). The UFC will then cut up its share 50-50 with athletes.

The drop on Sunday will embody 100,000 Moments, divided into Fandom and Championship tiers, all priced at $50 per pack. “It’s our first fully open drop,” says Caty Tedman, head of partnerships at Dapper Labs. “Others began with a closed beta, however there’s no gating with this one.” 

Tedman provides that Dapper has been companions with the UFC since 2019 (Endeavor, which owns the UFC, was an early investor within the firm), however that “we’re simply now coming round to actually a maturity stage on the firm the place we’re able to launch the product.”  

Her hope is that UFC Strike will develop the UFC’s fanbase and show to be a gateway for blockchain fans who aren’t following the game. “There are lots of people inside the blockchain world who’re into these merchandise however not essentially the model or the sports activities they symbolize. So we hope to carry new eyeballs to the game,” Tedman says. “When you watch it, you attend an occasion, and then you definitely’re hooked.”