Over the previous 18 months, girls have been residing in a state of flux. We work wherever we are able to, schlepping our laptops from the eating room desk to the workplace to an Airbnb. We squeeze in childcare, walks, and journeys to the grocery story—at all times toting hand sanitizer and masks. On condition that the pandemic seems right here to remain, unpredictability is the new regular. And fortunately, Cuyana has designed its new System Tote to make our lives simpler throughout this time and past.
Cuyana launched in 2011 with a traditional leather-based tote bag that developed a cult following. Over the previous decade, whilst the model has expanded into clothes and jewellery, the model’s bag designers have continued to create revolutionary luggage which can be tailor-made to girls’s existence. And when the pandemic threw our lives into disarray, they started to contemplate what sort of bag this second known as for. “We see ourselves as ethnographers, learning the girls we serve,” says Shilpa Shah, Cuyana’s co-founder. “And we imagine that a good, fastidiously designed accent can enhance our prospects’ lives.”
The model’s new System Tote incorporates all of those insights. It begins with a glossy leather-based bag constructed from supple Italian leather-based that is completely sized to hold all the things you would want for a full day of work or a full weekend with your loved ones. However the tote can then be custom-made with two further options: a laptop computer sleeve and a clutch that doubles as a crossbody bag. The laptop computer sleeve neatly clicks into the heart of the tote, defending your pc whereas additionally creating a intelligent divider in the bag. The clutch clicks into the facet of the tote, serving as an additional pocket, however may be simply taken out whenever you want one thing smaller to hold. (You possibly can combine and match the colours of your tote, laptop computer sleeve, and clutch, from traditional pebbled leathers to snake- and crocodile-embossed leathers.) And at last, there’s a strap that may rework your clutch or the whole tote into a crossbody bag.
Shah says the thought for the bag was to create a single spot for you to maintain all the things you want for the week, however make it simple to transition from one expertise to a different. And as I examined the system, I discovered that it did simply that. I spend most mornings working at espresso store, so I carry the tote totally loaded with my laptop computer and clutch. After I go choose up my daughter after college, I depart the tote in the trunk of my automotive, however carry the 6-by-9 inch clutch as a crossbody bag once I head to the playground. On weekends, I depart the laptop computer in its sleeve at house, and fill the tote with snacks, water bottles, magazines, and bug spray for a day in the park. Since my pockets, keys, and masks are at all times safely in the clutch pocket in the tote, I by no means have to fret about forgetting these items.
After all, not everybody is a working mom like myself, and this bag is designed to suit into completely different existence. “Each lady will use the bag in another way,” says Shah. “However we’ve made the System versatile and versatile, so she will customise it to her wants. And also you don’t want to purchase the entire system, simply the items that match into your life.”
When the pandemic does, ultimately, come to an finish, we’re nonetheless unlikely to return to the regularity of a nine-to-five day in our workplaces. Our lives will proceed to be a hybrid of working from house and popping into the workplace, blurring the traces between the skilled and the private. Cuyana’s System Tote is designed for this new actuality, the place every single day is barely completely different than the one earlier than.
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