Create Your Own Website – Wix vs Shopify | Which eCommerce Solution Will Win? [2021]

Create your private web page – Wix vs Shopify | Which eCommerce Solution Will Win? [2021]


The battle between Wix vs Shopify, two web page builders that are customary with eCommerce prospects, has always been fierce.

Wix is a drag and drop web page creator, with over 523,000 live websites. On the other hand, Shopify is made specifically to help people arrange on-line retailers, it in the intervening time has over 1,4 million live stores. Each are nice start-to-be, nevertheless Wix is easier to utilize because of it isn’t as extremely efficient as Shopify. To small companies, Wix is sweet, whereas Shopify can care for loads bigger product sales.


We are going to break down our detailed evaluation on specific individual platforms in this thorough overview that options price, SEO, purchaser assist, ease of use, and far more. How Wix and Shopify can do exactly, and who each is greatest fitted to you. Preserve finding out to get:

  • An summary of Wix and Shopify
  • Detailed comparisons
  • Sincere critiques of customers

Wix vs Shopify – Ease of Use

Let’s dive into this: the good thing about use of Wix’s enterprise model is crucial. It’s a drag-and-drop creator, you presumably can click on on on the attribute (resembling an image, title, emblem, and lots of others.) and drag it to anyplace you need. Retailers are ready to deal with every content material materials on the doorway-end interface. Apparently, this may be very helpful and painless for patrons with little-to-no technical information. Greater than that, Wix moreover gives you a know-how of artificial intelligence, which is called Wix ADI that may show you how to with the very first steps for creating your on-line retailer.

Wix’s drag and drop editor makes it easy to customize the design of your site.
Wix’s drag and drop editor makes it simple to customize the design of your web site.

In the meantime, Shopify retains the dashboard and modifying system individually. Due to this fact, you may switch forwards and backwards between the preview and once more-end to confirm the consequence and the doorway-end interface. The division may take you longer to rearrange the situation as fully as you prefer to. Nevertheless, Shopify gives a lot of premade templates so that you could create and optimize the eye-catching storefront merely and professionally. In the long run, and for medium-to-huge corporations, these templates truly make the excellence.

Shopify editor
Shopify editor

In accordance with newest evaluation, there was a broad consensus that modifying the templates of Wix is extraordinarily simple. Listed below are a number of of their concepts:

“Wix was good because of it supplied further creative freedom, nevertheless was barely further difficult when together with merchandise and creating lessons in comparison with Shopify.

I had no precise state of affairs with Shopify as a platform – it was super simple and environment friendly in order so as to add merchandise. I can’t give it some thought being as simple as Wix’s drag-and-drop interface, nevertheless usually you merely need further building – and that’s the place Shopify works increased.”

Wix vs Shopify – Efficiency 

Wix vs Shopify Performance
Wix vs Shopify Efficiency

In phrases of effectivity, Shopify is probably going one of many most interesting Wix alternatives. It’s the second-quickest platform that is usually examined. Load speeds are fast on cell, which works a good way in the direction of conserving shoppers’ consideration the place you want it: in your web page. In accordance with the Darren performance test, the consequence reveals that Shopify tons of in a median of 1.3 seconds! On this battle, Shopify is clearly over Wix in relation to loading time, which is crucial to success with any web page, notably eCommerce.

Nevertheless, there’s always a strategy out for Wix. To reinforce your web site’s building and effectivity, Wix moreover has specific tips that could optimize the homepage and elements resembling textual content material, animation, and footage.

As an example:


  • Homepage Design: You ought so as to add most likely probably the most important, associated content material materials, shapes and buttons to this half to make it possible for web site company have useful data to seek out whereas the rest of the net web page tons of.
  • Photos and Movies: Photos uploaded to Wix web site are robotically resized for optimization, usually beneath 25MB. Plus, using JPG pictures fairly than PNG pictures could be very actually useful, as JPG pictures are increased for web site loading time and effectivity. Plus, motion pictures added to web sites are an efficient approach to encourage company nevertheless take longer to load than static elements. Due to this fact, please don’t overuse them!

When you adjust to Wix’s concepts for web site loading time, your web page will likely be succesful to maintain 85% to 90% tempo. As well as, you presumably can attempt Wix’s best practices to boost your web site’s effectivity.

Wix vs Shopify – Value

With out wanting on the value, Wix vs Shopify comparability will be so incomplete. Let’s see which one presents you a better price.

Wix pricing 

Presently, Wix eCommerce provides three pricing plans that adjust between $17 and $35.

  • Enterprise Fundamental – $17/month: Giving retailers who merely started a enterprise a set of choices to advertise on-line. As an example, limitless bandwidth along with a yr free space, product sales analytics and report, and lots of others.
  • Enterprise Limitless – $25/month: This plan has every attribute of the basic plan however with further storage, Professional eCommerce Options, and Skilled Brand. You moreover will get further presents resembling tax calculator, dropshipping, a lot of currencies , and far more.
  • Enterprise VIP – $35/month: The retailer householders might have the entire choices of the limitless plan along with the priority assist. All of your questions on Wix’s reply internet web page will most likely be pushed to the doorway of the street and all your cellphone calls will most likely be answered as fast as attainable. One other wonderful attribute on this plan is customized-made critiques which may help you to get useful insights and make info-pushed choices to your enterprise.
Wix Pricing
Wix Pricing

Shopify pricing

In comparison with one other platforms, Shopify’s pricing plans seem fairly costly.

  • Fundamental Shopify – $29/month: Much like Wix, with Fundamental Shopify, you get all the fundamental eCommerce options. This plan is acceptable for retailers who want to assemble a simple retailer or just started a enterprise.
  • Shopify – $79/month: This plan has all of the items it is worthwhile to develop your enterprise. You may get the entire choices inside the Fundamental plan and plus expert product sales report attribute, worldwide selling assist and somewhat extra.
  • Superior Shopify – $299/month: Selecting this plan implies that you’re going to get whole superior choices. A medium-to-huge enterprise can develop fast, and this Superior Shopify makes the tactic far more attainable.
Shopify Pricing
Shopify Pricing

Shopify vs Wix Templates & Customizability

It’s clear {{that a}} dazzling storefront will seize consideration and implicitly improve product sales. Fortuitously, every web page builders current prospects with a myriad of beautifully-designed responsive templates and themes to meet any retailer householders’ requirements. The enterprise-specific choices of their templates and themes assure that you might assemble your on-line retailer faster and additional efficiently.

As well as, every platforms grant you the privilege to make custom-made edits which means that with specific technical skills, you presumably can completely administration your web page by coding. However, there’s a minor distinction between these two.

Wix templates

Greater than 800 free appealing templates will be discovered so that you could choose from on Wix. These eye-catching templates cowl completely completely different aspects and are merely modified for selling capabilities. Nevertheless, Wix’s design flexibility has a limitation which is that Wix templates are often not changeable. It may be annoying should you want to rebrand your retailer.

Shopify themes

Whereas Wix gives the complete templates without charge, Shopify designs 9 free and 64 paid themes specialised for on-line retailers. The value ranges from $140 to $180. Costly as it would seem, every paid theme is artistically and functionally worth-environment friendly. Take a take a look at our guidelines of top-of-the-line Shopify themes in 2021.

Shopify’s themes
Shopify’s themes

In case you want to add some elements, or presumably you’ve got gotten an thought for a model new attribute that you just suppose would make your web page look further beautiful, Shopify Liquid is an environment friendly technique to change the underlying code. Therefore, you presumably can have various designs which may very well be edited flexibly to suit your requires.

Wix vs Shopify – eCommerce Options

That is the place Shopify reveals off its muscle mass. Wix isn’t as sturdy as Shopify, nevertheless you proceed to have an unimaginable variety of choices.

Wix and Shopify Stock Administration


With Wix, you presumably can be part of your most nicely-preferred inventory methods with the open APIs to your Wix retailer, then all of the items will most likely be synced constantly and simply. Therefore, you presumably can every robotically monitor the number of a certain product in stock and manually set inventory standing for each. Wix Shops in the intervening time gives two inventory administration methods:


  • Monitoring inventory: Observe what variety of of a particular product or product variant you’ve got gotten in stock. If you make a sale, the inventory amount is robotically updated.
  • In Inventory / Out of Inventory: Manually assign merchandise or variants an “In Inventory” or “Out of Inventory” standing.

Extra importantly, should you occur to create product decisions (e.g. color, dimension), you presumably can protect monitor of inventory individually by together with a definite SKU amount to each one amongst its variants. In fast, Wix is able to optimize your inventory administration by offering lots of apps or setup tutorials which could show you how to administration your stock merely and exactly.


On the other hand, when using Shopify, it’s doable so that you can to hint stock, access benefits like stock alerts, automated purchase orders, yr-end inventory reporting, and individual permissions and accounts. Much like Wix, Shopify’s inventory monitoring system presents you full administration and notion into your enterprise. Furthermore, you presumably can experience how inventory strikes from supplier to shoppers and in all places in between.

In case you make the most of Shopify POS Pro, then you definately presumably can arrange Stocky which provides you these superior inventory administration choices, and syncs alongside together with your Shopify retailer in precise time. The higher half is that you might scale your enterprise with a tech stack in a position to coping with your stock now and ultimately.

Notably, Shopify does have a variety of inventory apps and likewise the setup guidance for retailers to cope with the responsibility easier.

Reporting and Analytics

Wix analytics

Wix allows you to modify your enterprise critiques by the use of web page guests, revenue breakdowns, purchaser procuring behaviors or conversion cost. You may choose tips about the way to view your info, customise your critiques to cope with info that pursuits you, and create new critiques from scratch. The publicity of your most important info would possibly show you how to to specify your most interesting vendor and flop merchandise, and draw up a further strategic plan to boost your product sales.

Wix's analytics and reports
Wix’s analytics and critiques

Impressively, your Wix retailer critiques are divided into lessons that may show you how to uncover out what varieties of knowledge you want to see. As an example:

  • Gross sales critiques present critiques to your web site revenues and product sales. You may uncover all forms of useful data like month-to-month or weekly product sales, invoice info and so forth.
  • Site visitors critiques is the place you be taught the best way people navigate to and spherical your web site. This report exhibits your guests over time, by gadget, by nation and metropolis, and by landing internet web page.
  • Habits critiques uncover how company are interacting alongside together with your web site: what internet web page they visited first, what pages are most seen, and the best way your company navigate inside your web site.

Verify the Wix App Retailer to hunt out your acceptable third-party apps to fulfil your duties.

Shopify analytics

Shopify, then once more, gives numerous reporting choices which may very well be upgraded with better plans. Additional upgrades for Superior Shopify or Shopify Plus can current deep analysis with the help of filters aside from the basic analysis from Fundamental Shopify.

General, Shopify’s analytics and critiques give retailers the means to overview retailer’s newest train, get notion into your company, analyze retailer tempo and even analyze retailer’s transactions.

Shopify's analytics and reports
Shopify’s analytics and critiques

Moreover, in case your retailer is on the Fundamental Shopify plan or better, then you definately presumably can filter your critiques to point the exact data you need. You can also add or take away columns in your critiques.

In case your retailer is on the Superior Shopify plan or better, then it will possibly prevent your filtered and edited critiques or create custom-made critiques from scratch. In case your retailer is on the Shopify plan, then any filters or edits that you just apply are non everlasting.

Word: You may solely filter and edit the entire critiques, other than the Finance critiques. Additionally, in case you want to filter a custom-made report primarily based totally on tags, Shopify App Store will help you to with reporting apps.

Most significantly, Shopify has launched the new update in 2021 to boost its report and analysis inside the Overview analytics. This new attribute will assist multi-channel corporations and help you to to get a top level view of key metrics for all your retailers in a single place.

Cost methods

Wix price

Wix helps all the traditional price choices, along with PayPal, Stripe and Sq. with superior on-line encryption and the strictest regular. Moreover, Wix does have the “Buy now pay later” solutions to current shoppers financial freedom. Utilizing Wix, corporations can present pay later decisions to their shoppers with no further integration costs.

In numerous phrases, with Wix Funds you get:

  • Free and easy set-up
  • Safe on-line funds
  • Settle for credit score rating/debit enjoying playing cards, iDeal and buy now, pay later choices like Affirm, Afterpay, and Sezzle.
  • Unified dashboard for payouts, refunds, and chargebacks
  • No need for a third-event price gateway
  • 24 hour devoted purchaser assist

Shopify price

On the equivalent time, Shopify gives over 100 payment processors, along with Stripe, 2Checkout, PayPal or Authorize, and lots of others. Nonetheless, Shopify will price you a transaction cost (2.5% to 0.5% relying in your plan) till you make the most of its private price gateway – Shopify Funds. Nevertheless, Shopify nonetheless costs completely completely different financial institution card fees for each plan when using Shopify Funds. When you go for Shopify Fundamental, the platform costs $2.9 + 30 cents per transaction. The cost is decreased to $2.6 + 30 cents with the Shopify plan and $2.4 + 30 cents with Superior Shopify.

Shopify Payments
Shopify Funds

When you resolve to utilize any price provider other than Shopify Funds itself, the additional cost per transaction will most likely be 2.0%, 1.0%, and 0.5% for Shopify Fundamental, Shopify, and Superior Shopify respectively.

Wix vs Shopify – Delivery decisions


With Wix, it’s a bit inconvenient that you might be need shipping apps that will help you with worldwide funds for supply. In any other case, Wix moreover provides you with a detailed guide to organising supply, provide, and Pickup. As well as, Wix does not present printable supply labels should you monitor orders and set tax pointers for each product.


On the other, Shopify is by your side with all steps inside the tough supply cycle, from free supply to coordination with numerous supply suppliers. You may configure your supply fees (free supply, flat cost, counting on space, and lots of others). With the Superior Shopify plan, you might also unlock the third-event calculated supply fees, so that you presumably can current shoppers the current courier prices at checkout. In fast, should you organize supply with Shopify, you’re on no account left stranded.

Shipping and delivery
Delivery and provide

Wix vs Shopify – Tax setting


Wix allows you to enable and disable taxes, along with commodity fees, taxes and additional. It may be good should you occur to make use of Avalara – an constructed-in software program program program which will help measure tax fees in precise-time. When you want to understand how exactly the tax setting works in your Wix on-line retailer, confirm this guidance to hunt out your reply.


As you anticipate, Shopify presents you tons of administration over your settings. Shopify makes use of many default product sales tax fees, which are updated usually. You may organize Shopify to robotically care for frequent tax calculations to launch your self with a lot of time. However, Shopify doesn’t file or remit your product sales taxes for you. You might should register your enterprise alongside together with your native or federal tax authority to cope with your product sales tax. Fortunately, Shopify has pretty a lot of tax paperwork that may show you how to setup tax resembling:

SEO & Advertising and marketing

Wix has an edge proper right here.  As an all-in-one promoting and advertising reply, it is on the market as a separate subscription, that permits you to merely deal with promoting and advertising campaigns in a single place.

In the meantime, Shopify relies upon carefully on promoting and advertising software program program from third occasions. Whereas this gives you a great deal of versatility, it’s troublesome to put the two platforms in an excellent comparability with so many apps floating spherical.

Running a blog

Wix weblog

Wix allows you to assemble stunning blogs with ease. Essentially, the one hindrance it stumbles over is about archive efficiency, which saves earlier posts for patrons to be taught. When you truly wished to experience this distinctive carry out, you’re increased off using a operating a weblog specific machine like WordPress.

Shopify weblog

Though Shopify has operating a weblog choices, it solely presents you some essential efficiency to place in writing posts. Due to this fact, the choices you might miss most likely probably the most embrace operating a weblog analytics, social bookmarking, searching choices constructed-in. Mainly, its operating a weblog choices are pretty bleak.

E mail Advertising and marketing


Wix brings you high quality piece of email promoting and advertising. You may choose from a bunch of email templates. As well as, you presumably may even create your private template from scratch to ship to your shoppers.


There’s a constructed-in piece of email machine to promote your merchandise and share updates which you can choose from completely completely different piece of email templates. Emails are undoubtedly editable so that you presumably can add a personal contact of your private. Inside your admin panel, you presumably can course of every step along with critiques of selling marketing campaign to see how environment friendly your plan is.

SEO choices 


Wix is proud to have a tremendous set of SEO constructed into every Wix Web site. After adjusting SEO choices sometimes, this platform now can efficiently optimize your SEO workflow. All Wix web sites are backed by a steady infrastructure that meets the needs of search engines like google and yahoo like google and yahoo, offering you with a sturdy SEO foundation to compete in pure search. Moreover, retailers might have further freedom and flexibility in customizing their meta tags, URL slugs, canonical tags, structured info and additional.

Shopify SEO

When it entails SEO, Shopify is kind of environment friendly, sufficient, and would possibly show you how to rank properly when being utilized appropriately. Some SEO is taken care of robotically: auto-generated canonical tags are added to pages to cease duplicate content material materials from exhibiting in search outcomes. Plus, the theme you are using to your on-line retailer might have social media linking and sharing decisions to make it easier to market your retailer.

Shopify’s built-in SEO & Marketing options
Shopify’s constructed-in SEO & Advertising and marketing decisions

Having talked about that, there’s nonetheless room for enchancment. Sure URLs bear a obligatory string, which isn’t SEO-nice. As an example, product pages have ‘/merchandise/’, and posts are caught with ‘/posts/’ correct after your space determine. Moreover, the Robots.txt file and Sitemap aren’t on the market for modification, making Shopify SEO a bit irritating. Don’t overlook the massive app retailer with numerous SEO prospects that may show you how to obtain further guests.

Fb & Instagram Adverts


Connecting to your retailer with Fb and Instagram Adverts is now simple with Wix AI. It is going to preserve the entire social media ads out of your retailer dashboard. From automated concentrating on to potential shoppers to on going A/B testing. This reduces the massive amount of labor it is worthwhile to place in to your advertising marketing campaign.


Shopify’s multi-channel integration is one deal-breaker between Wix vs Shopify. You may be part of your Shopify on-line retailer to social media accounts resembling Twitter, Instagram, and market areas resembling Amazon and eBay.

App Retailer

Integrating apps will strengthen your on-line retailer by providing you with further sources and choices to help improve the effectivity of your retailer. Wix and Shopify every have apps retailers providing many free and paid apps to assist eCommerce in all areas.

Wix apps

Presently, Wix gives over 200 apps and add-ons which contains 6 predominant lessons. These are promoting and advertising, promote on-line, corporations & events, media & content material materials, design elements, and communication. Among the many Wix Apps, there are a selection of free apps to pick from. Plus, the paid ones are pretty moderately priced which fluctuate from $5 – $30.

Wix App Market
Wix App Market

Shopify apps

On the other hand, the App Store of Shopify, with the variability in carry out, allows you to develop your retailer to a good larger scope. With a whole of 5000+ apps (along with third-event capabilities) the place retailers can uncover almost all of the items for selling on-line proper right here. With a tremendous variety of choices, Shopify divides these apps into 12 lessons and 9 collections to help prospects uncover their acceptable apps further merely.

Shopify App Store
Shopify App Retailer

You may add a wishlist, make a dropshipping, add product critiques, and alter foreign exchange – and that’s simply the beginning of many good apps you haven’t discovered however! Right here is a list of selective Shopify apps for a mannequin new web page you presumably can’t miss.

Buyer Assist

Talking of the Assist supplied, help amenities of every are always saved up-to-date so that you could search for information. You may get assist from prospects and consultants in every single place on the earth by turning into a member of of their giant boards.

Wix assist

Wix is understood for a lot of detailed and vigorous instruction motion pictures. Simply hover your mouse over the editor’s question marks and look ahead to the small bubbles appear. They will shortly give options to your frequent questions.

Wix’s handy in-editor help
Wix’s helpful in-editor help

About keep assist, you presumably can submit tickets and request a callback on Wix. English assist line is always on the market, nevertheless with completely different languages, resembling French, German, Italian, Japanese, Portuguese, Russian and Spanish, the street is obtainable all through enterprise hours solely.

Shopify assist

In the meantime, Shopify support team is always there for you 24/7 by the use of piece of email and cellphone. One issue that is superior is Shopify gives keep chat. As soon as your prepared time is minimized and the issue is resolved quickly, truly, your retailer will shortly change right into a cash cow. Customers can each get assist from consultants or change experiences with completely different worldwide retailers by Shopify Forum.

Shopify Help Center
Shopify Assist Heart


Wix security

Whereas using Wix, prospects are assured the high quality of security constructed into every Wix web page. Retailers can obtain the purchasers’ perception by having SSL web security to take care of connections protected and private over an HTTPS connection. Plus, working on Level 1 PCI Compliant and TLS 1.2 (Transport Layer Safety) implies that your web page reaches the easiest diploma of price necessities, conserving your buyer transactions fully safe.

Apart from, Wix consultants have gone by the use of in depth hacker testing to verify your web page is always up and working with DDoS Protection – a reliable internet hosting. Plus, since Wix is a centralized SaaS reply, all the protection updates are robotically utilized to your web page.

Learn further here to get to know further about Wix multi-layered web page security.

Shopify security

Due to the hosted platform nature, Shopify totally takes care of updates and security factors inside the background. Shopify system moreover runs on Level 1 PCI compliant server – essential to simply settle for financial institution card or debit card info. SSL encryption (at 156-bit) is enabled for every Shopify retailer too which can protect your company’ info safe.

Furthermore, Shopify moreover provides retailers with SOC (Service Group Management) critiques and Transparency critiques which are an analysis of a company’s data strategies by third-event auditors. Due to this fact, Shopify retailers meet an neutral set of necessities, along with requirements related to the protection and availability of its corporations.

Wix vs Shopify – What’s the basic winner?

The battle between Wix vs Shopify is clearly onerous to complete up with a winner in both sides.

Usually, Wix is further acceptable for a lot of who need to assemble a “regular-perform” web page attributable to its price, ease of use, SEO choices and vast number of templates. Nevertheless, by the use of eCommerce capabilities, Shopify is manner stronger.

That is because of Shopify has completely responsive designs, assist for AMP (Accelerated Cellular Pages) product pages, multi-foreign exchange selling efficiency and its tons of integrations with completely different key apps. For any service supplier who needs to assemble an internet-primarily based retailer, Shopify may make it further relevant {{and professional}}.

Wanna get a mode of Wix or Shopify?

After finding out this analysis between these two platforms, I suppose you might want made up your ideas regarding the platform that is acceptable to your on-line enterprise. When you’re in a position to go for it, then proper right here comes our migration service that’ll help you to modify all your info to your required platform.

Particularly, in case you’re a Wix retailer proprietor and now are leaning in course of Shopify after finding out our comparability, do you wanna give it a try? Our Wix to Shopify migration is now fully FREE by using LitExtension Wix Import App!

What in case your retailer is working on one different platform and nonetheless want to experience Shopify? Don’t concern! We’ve moreover made a migration app serving to you turn 100 entities from any eCommerce platforms to Shopify for FREE and here is a completed migration info for you.

Migrate as many events as you want with restricted entities to see how your retailer is gonna seem like on Shopify.

When you want to proceed to a full migration with LitExtension, merely stroll your strategy by the use of the steps beneath:

  • Register an account or Signal In on LitExtension alongside together with your Fb or Google account
  • Click on on “Create New Migration” on the excessive correct button of the show
  • Select your Supply Retailer and Goal Retailer. Then current the availability retailer’s URL into the clear bar.
  • Select entities you want to migrate and completely different further migration choices.
  • Begin a Free Demo or perform migration immediately.


Thanks for sustaining with this textual content this measurement. We hope that this Wix vs Shopify comparability has helped you to get to know every platforms and ultimately, you might make up your ideas about which platform you’ll be settling with ultimately.

Must you’ve gotten any issues, don’t hesitate to go away us a message by Stay chat or Email or join our Facebook community. We’re happy to help.

Create your private web page – Wix vs Shopify | Which eCommerce Solution Will Win? [2021]