Create your private web page – Does Your Wix Site Really Need It?
In the event you’re a Wix client, ‘Ascend by Wix’ is a repute you’ve most certainly seen pop up more and more lately.
And if that’s the case, you could want the subsequent two questions in your ideas:
- What exactly is ‘Ascend by Wix’?
- Do I actually need it?
I don’t blame you for many who’re just a bit confused – for someone who spends just about on each day foundation answering questions on Wix, even I struggled to get my head spherical it first!
In actuality, it’s robust to neatly articulate what Wix Ascend is, because of it encompasses so many different choices – a number of of which you may need, and others you probably don’t.
That’s what this info on Ascend is for. In it, I’ll bear what exactly is included, how so much all of it costs, and whether or not or not there are any greater choices in the marketplace.
By the highest of it, you may know whether or not or not Ascend by Wix is a ought to-must your web site, or one factor you presumably can dwell with out.
So, let’s leap straight into it!
Table of Contents
What’s Ascend by Wix?
- Online marketing tools such as email marketing, automations, online forms, social posts, video maker and SEO tools
- Customer service tools such as online chat and inbox
- Customer management tools such as a basic CRM
- Sales tools such as price quotes, invoices and coupons
- Organizational tools such as tasks and reminders
- Marketing integrations with third-party apps like Google Analytics, Google Ads and Facebook Pixel
It’s designed to help small business owners a) enhance their Wix website, and b) centralize some of their key business processes by keeping it all within Wix.
As you can see, it all sounds great on paper. But how might it work in a real-world scenario?
Let’s see it in action in the video below:
Although this video shows how Ascend by Wix could be useful for an ecommerce store, you can imagine how it might also be handy for other businesses that capture leads online, such as a yoga studio, real estate agency, beauty salon or vacation rental. For example, imagine using:
- SEO Tools to help you optimize your site for Google
- Social posts to attract visitors to your site, and an informative video on your homepage to explain your business
- The chat tool to start a conversation with a visitor browsing on the site
- Online forms to allow visitors to request a price quote (which can be generated and sent via Wix)
- Email marketing to send coupons and other offers, and automations to nurture prospects who aren’t ready to buy yet
- Invoices that can be sent to customers after you’ve made a sale
- Any messages, emails and communications from/to the customer will be viewable from the Wix Inbox, as well as in the contact’s record in your CRM – useful for nurturing long-term customer relationships
I could go on, but you get the point – Ascend is powerful. And every time I look into it, I’m always seeing new features, which just goes to show how serious Wix is about making this a core product.
So, onto the next logical question…
How much does Ascend by Wix cost?
Ascend is an additional cost to your monthly/annual Wix subscription. What makes it slightly confusing, however, is that many Wix templates come with a free version of Ascend by Wix already installed.
In fact, you might already be using Ascend without realizing it. The SEO Wiz, for example – which used to be a standalone feature – is now part of the Ascend by Wix umbrella, and is included in the free plan.
It’s possible that you’ll be able to get by with just the free version alone, as this comes with its fair share of inclusions. However, if you find that you need more, you can always upgrade to one of the higher Ascend plans.
Here’s a quick breakdown of what’s included on the free vs the paid plans:
|Displays Ascend branding||Yes||No||No||No|
|Email marketing||3 campaigns / month (up to 5,000 emails, with Ascend branding)||5 campaigns / month (up to 9,500 emails) – no Ascend branding||20 campaigns / month (up to 50,000 emails)||Unlimited email campaigns (up to 1 million emails)|
|Customizable forms||5 (limited features)||10||20||Unlimited|
|Automations||2||7 (up to 2 follow-up actions per automation)||20 (up to 10 follow-up actions per automation)||Unlimited (up to 10 follow-up actions per automation)|
|Chatbox||Yes, with Ascend branding||Yes, without Ascend branding|
|Social posts||3 / month||5||20||Unlimited|
|Videos created with Video Maker||4||5||10||15|
|Price quotes||Yes (with Ascend logo)||Yes (without Ascend logo)|
|Collect recurring payment plans with invoices||5 (invoices display Ascend logo)||5 (no Ascend logo)||Unlimited||Unlimited|
|Accept payment via chat and forms||No||Yes||Yes||Yes|
|Contact manager / CRM||Yes||Yes||Yes||Yes|
|Tasks and reminders||Yes||Yes||Yes||Yes|
|Assign tasks and contacts to other contributors||No||No||Yes, up to 5 contributors||Yes, unlimited contributors|
*You can also get a 24% discount if you purchase an annual plan.
The Free plan is a great starting point if you want to get a feel for how Ascend works. Even the Basic plan is reasonably priced, for those who find the Free plan a little restrictive.
However, things start getting pretty pricey from the Professional plan onward. While it’s great that you can keep a lot of your online marketing within Wix, we’re not sure if the convenience is worth the expense.
That’s because there are far more powerful (and affordable) email marketing, automation, dwell chat and CRM devices on the market. Some even provide free plans, and loads of mix with Wix – so, for many who don’t ideas doing just a bit little bit of further set-up work upfront, you could possibly not uncover an infinite profit in retaining all of them bundled inside Wix Ascend.
Earlier than making a choice, though, it’s suggestion to know the way each of the Wix Ascend devices work. So, let’s take a extra in-depth check out a number of of the first choices.
Instruments included inside Ascend by Wix: Our evaluation
On the very coronary coronary heart of Ascend by Wix is its CRM (customer relationship manager), which links all the different solutions together. It’s accessible from the ‘Customer Management’ option within your site’s dashboard.
Like any CRM, this is where you’ll store all your contacts (customers, partners, site members etc). You can add custom fields, assign labels to categorize/segment contacts, and add notes, tasks and reminders. You’ll also be able to send email directly from within the CRM – very handy!
There’s also a separate section called ‘Inbox’, which allows you to view all your emails and chat messages, as well as form submissions. There’s even a direct integration with Facebook chat.
From within this area, you’ll be able to create workflows, which act a little like the opportunity stages in Salesforce (or like the cards you might use in Trello). You can edit stage names, and, using templates, even create workflows for other processes in your business (hiring, help desk tickets, projects etc).
Interestingly, the CRM is also where you’ll also be able to create automations. We’ll explore that in more detail a little later.
So how does the CRM compare to other better-known tools? As you can see, the Wix CRM is a little more humble in terms of functionality. Sure, it’s unlikely that you’ll need to handle large sales teams or complex pipelines, but if you are after dashboard customization, advanced reporting, and lead scoring, you won’t find them here (at least, not for the moment). Hubspot and Zoho are further extremely efficient choices, they often even provide free plans, so I’d advocate checking them out.
If all you need is an easy choice to retailer and speak collectively along with your contacts, nonetheless, Wix CRM is a helpful risk.
Wix’s chat instrument shall be found all through the Inbox. On the free mannequin of Ascend, you’ll be able to:
- Adjust the chat window’s design (colors, fonts etc) and placement (bottom left vs bottom right)
- Activate a pre-chat form if you’d like to collect information about the customer beforehand
- Determine the sender information that should be shown, e.g. the company name, chat agent’s name, or display no sender information
If you upgrade to a paid Ascend plan, you’ll have the added bonus of being able to schedule hours that the chat is available to visitors.
All-in-all, it’s a nice, simple tool that slots neatly into your Wix site. If you need more advanced features though, it’s worth taking a look at more powerful chat tools like Olark and JivoChat, which offer free plans.
Wix’s Email Marketing solution is a simple, no-fuss instrument to ship emails to your subscribers and prospects (who’re saved conveniently all through the Wix CRM). With a handful of responsive fashionable templates and a clear drag-and-drop editor, it’s refreshingly easy to utilize.
Different choices embrace major personalization, itemizing-based totally segmentation, cell preview, the facility to schedule emails, and commonplace reporting (opens, clicks, bounces).
What you gained’t uncover, nonetheless, are superior choices just like A/B testing, spam and design testing, or click on on heat maps. So for many who need these, you could want to check out completely different choices (proper right here’s our itemizing of free e-mail promoting suppliers to take a look at, whose varieties shall be constructed-in with Wix by the use of embedded HTML).
If, nonetheless, all it is worthwhile to do is ship a month-to-month publication or the occasional promotional e-mail, Wix E-mail Advertising and marketing could merely be ample. Ascend by Wix’s free plan provides you as a lot as 3 Ascend-branded e-mail campaigns and 5,000 emails per 30 days, which is so much for many who merely have to dip your toes throughout the water.
After I contemplate automations, I contemplate workflow-based, multi-step campaigns that speak with prospects/prospects after they take (or don’t take) a positive movement. Wix’s Automations attribute is a major (nevertheless nonetheless useful) mannequin of this, supplying you with the prospect to learn from its library of templates, or start from scratch.
Automations are initiated by triggers – that is, a purchaser movement. As you presumably can see underneath, Wix actually has a reasonably respectable itemizing of triggers that it’s essential use, from all through its Ascend suite, e.g. when a contact submits a form, makes a reserving, fails to pay an invoice, and even merely visits your web page:
You may then select from fairly a number of adjust to-up actions – e.g. sending an e-mail, initiating a chat dialog, and even triggering an movement in a third-get collectively app (by the use of webhooks or Zapier).
There are a selection of limitations, though:
- The number of adjust to-up actions you presumably can prepare inside an automation are restricted, counting on the plan you’re on. On the lower plans for instance, you presumably can solely prepare two adjust to-up actions per automation
- The workflows are linear, single-sequence campaigns. They don’t help you to division off into varied paths (e.g. if a contact doesn’t take an movement) – one factor that further superior automation devices like MailerLite and Sendinblue can do
- You aren’t able to set off automations based totally on segmentation tips (e.g. sending a advertising and marketing marketing campaign to contacts which have a ‘New purchaser’ label assigned to them)
- You aren’t able to rearrange superior tips and logic (e.g. excluding contacts from an automation within the occasion that they’ve already been by way of one different automation)
That being talked about, having your automations so tightly woven into your web page is a giant plus, and will make an infinite distinction to the best way you run your company. So, for organising some simple nevertheless integral automations, this attribute will get our tick of approval.
You’ll uncover this beneath ‘Type Submissions’ throughout the ‘Buyer Administration’ menu. It’s actually the similar app as ‘Wix Varieties and Fee’, and it does exactly as its title suggests – you’ll have the flexibility to create varieties, and take funds from prospects.
There are an trustworthy fluctuate of templates to start off with, counting on the type of form it’s essential create, e.g. contact form, subscriptions, price form, and so forth. The designs are up to date and stylish, and shall be adjusted as you please. That accommodates being able so as to add custom-made fields, and making fields compulsory or non-compulsory.
There will not be any limits to what variety of fields you presumably can add to your varieties. What you are restricted in is the number of varieties you presumably can create. The free plan permits for as a lot as 5, whereas the Primary plan lets you create 10. Nevertheless, that’s most certainly so much for most people.
The Wix Video Maker is a reasonably novel attribute all through the Ascend suite, forming part of its ‘Advertising and marketing & search engine advertising and marketing’ offering. If you would like a quick promo video to your company, it’s a surprisingly environment friendly reply. It can will let you merely and shortly whip up a quick clip, full with films/photographs (which you can add and even select from Wix’s stock galleries), textual content material, and music. Templates and codecs for sharing on Fb and Instagram come ready-to-use.
It’s easy to consider how the Video Maker could very properly be useful for agency introductions, explainer films, product demos, and additional. The free plan actually permits for as a lot as 4 films, supplying you with a possibility to fiddle and create your private mini-masterpiece. You might even share your films on Fb, add them to YouTube, or get hold of them to your computer.
Too simplistic to your needs? You may check out completely different choices in our video maker itemizing proper right here.
search engine advertising and marketing Instruments
Wix’s dedication to enhancing its search engine advertising and marketing offering is spectacular. It’s persistently together with new choices to help every expert and new web page homeowners optimize their web site completely.
That accommodates the subsequent attribute set:
- search engine advertising and marketing Wiz – an auto-generated search engine advertising and marketing plan that takes you via optimize your web site, step-by-step – it’s a bit major though.
- search engine advertising and marketing Patterns – a possibility to customize the search engine advertising and marketing headings and descriptions all via your web site, so that all of them adjust to a continuing pattern (this accommodates the facility in order so as to add structured info and superior search engine advertising and marketing tags)
- URL Redirect Supervisor – permits you to prepare 301 redirects to your web site
- Sitemap – Wix permits you to view and submit your sitemap on to Google
- Robots.txt File Editor – to tell search engines like google like google which pages of your web site you want crawled, and which you want ignored
It’s an trustworthy toolkit for anybody who’s extreme about gaining in Google rankings, and divulges that Wix’s search engine advertising and marketing has come a good way since its rocky earlier days. The truly good info is that Wix’s search engine advertising and marketing choices might be discovered with out spending a dime, so that you simply gained’t desire a paid Ascend plan (or maybe a paid Wix subscription) to have the flexibility to make use of them.
Altering gears just a bit, let’s shortly uncover Ascend’s finance devices – and significantly, the Invoices reply.
Whereas it’s no substitute to your current accounting software program program, there are undoubtedly an a variety of benefits to using Wix Invoices. These embrace the facility to:
- Edit your invoice template, plus create a lot of templates
- Ship your invoices by the use of e-mail, immediately from Wix
- Acquire single funds
- Arrange recurring funds (as a lot as 5 on Free and Primary plans; limitless with Skilled and Limitless plans)
Coupled with the Worth Quotes attribute (which shall be remodeled into an invoice as quickly as a purchaser has accepted it), Wix Invoices is a neat little reply for coping with enterprise funds.
Word that to have the flexibility to collect on-line funds from prospects, you’ll must have your web page on a paid subscription – that is, you gained’t have the flexibility to set this up in case your web page is on the free Wix plan.
Final Ideas about Ascend by Wix
We’ve lined the precept devices included in Ascend by Wix, and whereas it isn’t the exhaustive itemizing, I hope it was ample that may help you resolve whether or not or not or not you really want it.
Though Ascend accommodates quite a lot of varied devices, my feeling is that almost all of them don’t truly go deep ample attribute-intelligent to justify the premium pricing of the higher-diploma plans. And whereas I do love that every one the items is properly accessible from inside Wix, I’ve to admit that some points weren’t always easy to look out (the Chat instrument, as an illustration, is obscurely hidden all through the Inbox). So, it’s easy to see how choices would possibly get misplaced in there, significantly as Wix continues to develop its Ascend suite.
Nevertheless, the Free plan is unbelievable, and even the Primary plan is pretty good value for many who don’t needs to be sending out huge portions of e-mail campaigns, or organising too many sorts and automations.
So is it worth a try? Positively. However for many who shortly find yourself hampered by the constraints of the Free or Primary plans, I’d advocate exploring completely different purchaser administration, promoting and finance devices, which could complement your Wix web site merely as successfully.
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Create your private web page – Does Your Wix Site Really Need It?