If success is 1% inspiration and 99% perspiration, then “Fixer Higher” followers have been getting a uncooked deal. Since its debut in 2013, cohosts Chip and Joanna Gaines have provided viewers a behind-the-scenes view of house renovation, from gleeful demolition to tearful unveiling. However viewers hoping to replicate the Gaines’ fashionable farmhouse model had to determine a lot of it out on their very own
Not. Subsequent month, when the Gaineses debut Magnolia Community, their three way partnership with Discovery, they plan to additionally unveil 9 workshop-style programs designed to assist viewers grasp abilities like rising flowers, portray, and house styling. The programs, free for Discovery+ subscribers, can be accessible by a complementary Magnolia app on July 15.
Magnolia’s enlargement into academic content material arrives at a second when folks have been rediscovering hobbies and investing in home improvements, developments that appear poised to proceed even because the pandemic begins to wane. MasterClass, a subscription service for celebrity-taught digital programs, raised an extra $225 million in funding and tripled its valuation to $2.75 billion final month. Skillshare, a platform for studying artistic abilities, raised $66 million final August.
Every Magnolia workshop is comprised of a number of “chapters,” with no particular person lesson lasting longer than 22 minutes.
Some Magnolia programs can be taught by on-air expertise from the brand new community. A course on “Making a Design Assertion,” for instance, can be led by former TV set decorator Brian Patrick Flynn, star of Magnolia Community’s “Thoughts for Design.” And a course on baking cookies, together with peanut butter shortbread and chocolate chip, can be taught by pastry chef Zoë François, star of Magnolia Community’s “Zoë Bakes.” (Each reveals premiere July 15.)
Different workshops can be led by Magnolia’s personal in-house expertise. Magnolia artistic director Hilary Walker will train programs on front room and eating room styling. Magnolia visible artistic director Rebecca Weller will train one on acrylic still-life, drawing on her experience capturing birds and flowers.
The workshop hosts had been hand-selected by Joanna, says Allison Web page, international president of Magnolia. “With Magnolia Workshops, customers may have a possibility to transfer past their curiosities and into motion—at a tempo and talent stage that works for them—anytime, anyplace.”
Each Discovery+ and the Magnolia app will characteristic Magnolia Community’s unique unscripted programming and the “Fixer Higher” back-catalog. Following its digital launch in July, Magnolia Community will launch on linear TV in January 2022. Within the course of, DIY Community will rebrand as Magnolia Community.