BuzzFeed, king of viral quizzes and meme-stuffed listicles, is testing a brand new strategy to gamify its content material manufacturing.
The web site, based in 2006, earned web fame for its trending leisure and celeb information, clicky headlines, and library of unscientific quizzes promising to disclose such truths as your Harry Potter doppelganger predicted out of your favourite dessert meals, or whether or not or not you’ll be invited to the Met Gala primarily based on an outfit crafted from the Asos clothes catalog. To construct its empire of content material, BuzzFeed has lengthy relied on a military of fan contributors who create essays, lists, and quizzes freed from cost through the BuzzFeed Group portal. Up to now, it has doled out digital “trophies” and “web factors” to prime content material creators.
However now, it’s providing for the primary time to pay these neighborhood members. Final week, it launched a new program—dubbed the BuzzFeed Summer Writers’ Challenge—that offers funds of as much as $10,000 per put up for prime creators. Customers who publish posts that obtain a minimal variety of web page views between June 15 and August 15 will likely be compensated on a tiered scale, with payouts beginning at $150 for tales with 150,000 views, and rising to $10,000 for tales that hit 4 million views.
Outsourcing content material creation to the general public is a enterprise technique that has been successfully leveraged by a variety of publications up to now, together with Forbes Media, which started paying all contributors in February 2018. That quantity was whittled down a bit amid the coronavirus pandemic final yr, with the present price standing at $250 for those that writer at the least 5 posts per thirty days in addition to a half-cent bonus for each new reader.
BuzzFeed could also be on to one thing related: The corporate’s government director of development and tendencies, Peggy Wang, told AdWeek, “If we see constructive results from the problem, it’s actually probably that we may make the enterprise case for extending this initiative, or bringing it again in different new kinds.”
Whereas the publication originated with a deal with viral content material, lately it has invested in rising its investigative journalism unit and reporting hard-hitting information options. It received its first Pulitzer prize in 2021 for a collection on Uyghur internment in China.