Big Hit, the agency of K-pop superstars BTS, is rebranding as HYBE, a

p 1 big hit the agency of k pop superstars bts is rebranding as hybe a new and8216entertainment lifestyle platformand8217

The leisure firm that introduced the world the teen idol K-pop sensation BTS has introduced a main rebranding. Previously recognized as Big Hit Leisure, the firm will now be recognized as HYBE going forwards. In a press launch, the firm said the title change represented its drive to turn out to be a “music-based leisure way of life firm.”

Although Big Hit has been round since 2005, it’s solely in recent times that the model grew to become a recognizable title exterior of South Korea. That’s wholly on account of the international sensation of BTS, which Big Hit signed in 2013. Since then the band has smashed document after document and generated tens of millions of on-line followers colloquially referred to as the “BTS Military.” As a matter of reality, the band is so common, some estimates peg the band alone as worth $4.65 billion to South Korea’s financial system yearly.

Although Big Hit is altering its title to HYBE, the “Big Hit” model itself will stay on as a new label referred to as “Big Hit Music.” BTS’ followers have apparently reacted positively to the rebranding, which has barely been overshadowed by their consideration to the information that HYBE is additionally shifting into a new company HQ. As the firm notes in the press launch:


The brand new constructing launched a “cellular rack” construction that may simply transfer partitions to remodel workplace house relying on the use, and an autonomous seating system that enables folks to order and use desired seats by an app, establishing a sensible and free working surroundings.

As well as, three-story inside stairs, the lounge, libraries and gymnasiums are constructed with magnificent exterior views for fluid communication and refreshment, whereas the auditorium “Discussion board” and public backyard “Comb” situated on the nineteenth flooring are designed to guide versatile pondering and communication as open workplaces and relaxation areas.

Provided that the BTS Military has a penchant for highjacking Twitter hashtags and making their approval or displeasure extensively recognized, HYBE can relaxation simple figuring out the introduced modifications have sat effectively with them (BTS Military–let me level out that Quick Firm named Big Hit Leisure as one of the Most Modern Firms again in 2020).

Big Hit Leisure will formally transition to its new HYBE title on March 30, 2021.