Best practices for emails that don’t suck

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I’ve heard many trade friends jokingly say that this previous yr has made them overlook tips on how to be “human.”  Because of the pandemic, many people have kind of forgotten tips on how to talk with each other, full cease.

In case you’re like me, spending a yr aside has made you rethink the way you successfully talk together with your colleagues, friends, and the individuals you need to affect most: prospects. How do you break by way of the digital noise and talk your messages most successfully and genuinely throughout these bizarre occasions? 

SalesLoft continuously analyzes the efficiency of a whole bunch of hundreds of thousands of emails despatched from our gross sales engagement platform to determine new insights on trendy electronic mail etiquette to assist enhance the e-mail sport. 

Whether or not you’re sending a memo, making a sale, or simply attempting to reconnect with an outdated buddy, listed here are my high 10 electronic mail hacks for a post-pandemic world, primarily based on SalesLoft’s knowledge science:

Hold them brief

The shorter the e-mail, the higher. In reality, emails with fewer than 50 phrases get 2x extra replies than these with 100 phrases.

Cap your topic line at 5 phrases

Individuals don’t like lengthy emails, so why would they like lengthy topic strains? Don’t use the recipient’s identify within the topic line or undergo a 12% discount in reply charge — it seems to be like advertising spam and results in the trash folder.

Monday mornings are greatest

Sending your emails Monday mornings is greatest since individuals have the time, power, and motivation to assault their inboxes. Weekends, nevertheless, are a no-go. Reply charges drop by a whopping 64.2% while you electronic mail on Saturdays particularly. 

Hold your emails COVID-neutral, except mandatory

The pandemic actually isn’t over, however we’re now nicely over a yr into COVID-19-themed content material dominating our inboxes. Persons are desirous to learn COVID-neutral content material—a lot so that there’s a 47% lower in electronic mail response charges in the event you point out COVID-19 in your topic line. And it will get even worse if COVID is talked about within the physique of your electronic mail. 

Don’t concern the exclamation level!!!!

Enthusiasm is contagious! Emails with exclamation factors on the finish of the primary sentence really garner extra responses than these with out. However don’t overdo it; one is sufficient. Emphatic punctuation sprinkled all through your emails can categorical positivity and pleasure, however it’s possible you’ll come throughout as unprofessional and overzealous in the event you depend on them too closely. 

Ask (straight) and also you shall obtain

Hold the physique of your electronic mail upfront and sincere—don’t be afraid to be direct. In case you’re trying to request an introductory assembly, use these phrases particularly: “request,” “assembly,” and “introduction.” Your recipient will admire you not beating across the bush. 

Embrace a video or a photograph

Movies are a confirmed attention-grabber. In reality, emails containing a video improve reply charges by 25%. Enjoyable truth: Together with one photograph can improve your reply charges by about 9%, however together with two or extra decreases your reply charges by 16.3%. So, whereas a single related photograph could be eye-catching, don’t electronic mail your recipients a complete album if you need them to reply.

The easiest way to log off is “greatest”

Signing your emails with “greatest” can improve your reply charges by almost 10%. In the meantime, formal closures like “sincerely” and “regards” are outdated information and simply don’t minimize it anymore. Whereas “cheers” has additionally confirmed to be efficient, keep in mind: “Best” is greatest!

Make them private 

Knowledge exhibits that going from no electronic mail personalization to simply 25% skyrockets reply charges to upwards of 300%. It’s fairly easy: In case your electronic mail is 4 sentences lengthy, one sentence must be personalised. Bonus factors in the event you make certain the primary and final sentence of each electronic mail you ship is exclusive to the recipient.

The underside line right here? Personalization works. And be sure you personalize the opening sentence. That’s what individuals will see of their electronic mail preview and what is going to get them to click on to open.

Hold your emails conversational

Don’t be overly formal—or use an excessive amount of lingo—in your emails. In case you’re within the enterprise of promoting, I at all times say: individuals don’t thoughts being marketed to, as long as they’re not conscious of it. So how do you do that?

Give your recipients the data they want in a method you’d inform a buddy. Attempt to discover a 50% steadiness between “I” and “you” statements, and maintain your electronic mail conversations informal. In case you wouldn’t discuss that method, don’t write that method!

Regardless of your occupation, maintain these ten suggestions in thoughts when crafting your emails. Your recipients will admire your brevity and authenticity, and also you’ll see an uptick in your electronic mail reply charges because of this. We’re all on a communications studying curve, so don’t be afraid to change issues up to be able to stand out in your recipients’ cluttered inboxes. 


Sydney Sloan is the chief advertising officer at SalesLoft.