Beautypie makes luxury beauty products at affordable prices

What if I informed you you may purchase luxury-quality beauty and pores and skin products for $10-$15 a pop? And they’re made in the identical manufacturing unit as different high-end manufacturers.

That’s the promoting factors of Beauty Pie, an internet beauty emporium that sells a spread of skincare and beauty products makes to prospects. The model emphasizes its entry to the identical labs as its brand-name counterparts. Based by serial entrepreneur Marcia Kilgore (behind Bliss, Cleaning soap and Glory, Match Flop) in 2016, Beauty Pie champions clear pricing, claiming their lack of a center man and retail markups, offers you their lowest potential value. 

[Photo: courtesy Beauty Pie]

The idea of “the identical manufacturing unit” isn’t new: Italic and Few Moda function with the identical idea, stocking label-free style items from the identical factories and suppliers as high-end designers. Beauty Pie likens itself to “Costco for luxury beauty products.” However Costco feels just like the fallacious factor to match it to — you aren’t bulk-buying a non-public label that’s been manufactured in kin to a model identify. It’s just a little extra difficult than that: Products aren’t explicitly designed to be dupes (although there are in depth Reddit threads that try to decode them) and your paid membership solely buys restricted entry to a spread of unique products framed by way of a reduced lens.

i 1 beauty pie 90650190 beauty pie wondercolour cream shadow sticks
[Photo: courtesy Beauty Pie]

When you technically pay a fraction of their estimated typical price (which they decide as 10x the price of the precise product), you additionally pay a month-to-month membership payment with a capped spending restrict primarily based on the “typical value” of the product. When you might snag a super-luxe Yuzu Ceramide moisturizing mask for $11.96 —in comparison with their estimated $100— you’ll have hit your $100 cap for the month on a regular $10 plan. Plans will be scaled as much as $30 for a $300/month-to-month restrict; or a $79 annual go will get you entry to $1200 in “typical prices” per 12 months.

Right here’s the factor: Beauty Pie’s products are improbable.

i 3 beauty pie 90650190 beauty pie jeju daily am pm moisture infusion
[Photo: courtesy Beauty Pie]

All the gadgets I attempted retail for beneath $15 and every has changed a way more costly product on my shelf for every day use. The Triple Hyaluronic Acid & Lipopeptide Serum is the very best hyaluronic acid serum I’ve ever used — I get up glowy and child gentle and keep that manner all day. The Wondercolour Cream Shadow Sticks despatched my decades-loved Laura Mercier Caviar Stands proud the door, as a result of for $5.98 a chunk, why would I ever use anything ever once more?

With out the membership charges, I’d fortunately pay the additional $10 for the Jeju Daily AM/PM Moisture Superinfusion and be psyched to have an outstanding $22.35 every day moisturizer. However due to their pricing construction, I’d must improve my month-to-month subscription payment if I’d like so as to add on one other product. 

That stated, for individuals who prefer to strive a brand new product or two every month: Beauty Pie is sweet enjoyable at an excellent value. The corporate releases new gadgets frequently, and their their choices embody candles, collagen powder, and self-tanners. I suppose you’ll be able to consider that month-to-month payment as “deal with your self” tax. 

i 2 beauty pie 90650190 beauty pie triple hyaluronic acid
[Photo: courtesy Beauty Pie]

Quick Firm’Recommender part is devoted to surfacing modern products, providers, and types which might be altering how we dwell and work. Each merchandise that we write about is independently chosen by our editors and, each time potential, examined and reviewed. Quick Firm might obtain income from some hyperlinks in our tales; nevertheless, all choices are primarily based on our editorial judgment.