Are movie theaters dead? Report projects global recovery


Plot twist: Hollywood motion pictures aren’t lifeless.

In keeping with a brand new report from PricewaterhouseCoopers, global field workplace income is poised for a dramatic comeback, returning to pre-pandemic ranges by 2023 and exceeding them in 2024.

Movie ticket gross sales took an unprecedented hit when COVID-19 first struck, fueling hypothesis that the sector may very well be completely broken as theaters shuttered, studios moved to speed up their streaming choices, and shoppers grew accustomed to watching newly launched blockbusters of their residing rooms. Final yr, global cinema revenues fell to under $12 billion, in comparison with greater than $40 billion the yr earlier than, PwC stories.

However they’re bouncing again this yr and will hit near $42 billion in 2024 as studios line up increasingly franchise-friendly tentpoles, crossing their fingers and hoping that vaccines preserve COVID-19 and its variants at bay.



The income projections have been included as a part of PwC’s “Global Entertainment & Media Outlook” report for 2021-2025, which was launched on Monday. The authors word that the US and China will proceed to battle for box-office dominance by the primary half of the last decade, hitting $11.3 billion and $11 billion respectively in 2025.

This weekend, Disney-owned Marvel loved the most important pandemic-era hit but with the discharge of Black Widow, which took in $158.8 million in global ticket gross sales. That’s all of the extra spectacular when you think about that Disney Plus subscribers may watch the movie at house simply by paying an extra $30. In keeping with the Hollywood Reporter, Disney Plus screenings generated one other $60 million for Black Widow, making up about 27% of its whole haul to date.

Disney isn’t the one studio that has experimented with hybrid distribution fashions through the pandemic. Most notably, WarnerMedia introduced in December that it might launch all of its 2021 blockbusters on HBO Max and in movie theaters concurrently, a transfer that despatched shivers down the backbone of many in Hollywood who feared it may very well be the demise knell for cinema as we all know it.

Nonetheless, some analysts consider that theatrical moviegoing will all the time have its place within the leisure panorama, notably on the subject of big-budget, effects-laden blockbusters. “[W]e shouldn’t be too fast to jot down off the business viability of the costly, large-scale, spectacular movies that profit most from the communal, big-screen expertise,” the PwC report says.