Apple’s AirTag tracker respects privacy and foils stalking

Apple’s “Spring Loaded” occasion on Tuesday supplied a bonanza of recent {hardware} bulletins, together with some unexpected ones. However whereas Apple went massive and loud with the brand new iMacs and highly effective with the brand new M1 iPad Execs, the corporate additionally launched a tiny and discreet new product: the AirTag.

AirTag is Apple’s long-rumored monitoring gadget, designed to be hooked up to an merchandise to trace its location in your home—or throughout the town. The product has been lengthy in improvement and will tackle the likes of different trackers already in the marketplace, similar to Tile. Nonetheless, as with many issues Apple, the corporate says AirTag has one large benefit over its opponents: It was constructed from the bottom up round privacy.

“When it got here to designing our personal product, we thought fastidiously about get this proper in a method that nobody else within the business’s ever completed earlier than,” says Kaiann Drance, Apple’s VP of worldwide iPhone product advertising. I spoke to her and Ron Huang, the corporate’s senior director of sensing and connectivity, about Apple’s latest, tiniest gadget. “You’ll see that we designed for the privacy of AirTag house owners and nonowners, in addition to making these advantages opened as much as third-party merchandise as properly.”

[Photo: courtesy of Apple]

And from a privacy standpoint, that’s what’s actually outstanding in regards to the AirTag: Apple isn’t simply fascinated with the privacy of AirTag house owners themselves, and even solely about customers in Apple’s ecosystem. The corporate designed the AirTag with the privacy of everybody in thoughts—sure, even Android customers and individuals who have by no means owned an Apple product.


So simply what are Apple’s AirTag privacy protections that maintain it within the realm of a very great tool as a substitute of a gadget for stalkers?

Privacy for AirTag house owners

Every AirTag is in regards to the dimension of a coat button and is designed to allow you to monitor no matter merchandise you’ve hooked up it to, all from the Discover My app on the iPhone, iPad, Mac, or You arrange a brand new AirTag by pairing the diminutive gadget together with your iPhone. In the course of the pairing course of, the AirTag is related together with your Apple ID, thus making it trackable contained in the Discover My app.

AirTags don’t depend on an web connection of their very own. As a substitute, they piggyback off of a community of just about a billion iOS gadgets and Macs already out on this planet. Every AirTag sends out a novel encrypted Bluetooth identifier; different Apple gadgets can detect it and relay the placement of the AirTag on to an proprietor’s Apple ID account.

[Photo: courtesy of Apple]

This whole course of is end-to-end encrypted in order that nobody however the proprietor of the AirTag—not the house owners of the crowdsourced gadgets selecting up the AirTag’s location and even Apple itself—ever has entry to the AirTag’s present or previous location. And the Bluetooth identifiers that AirTags emit usually are not solely randomized however “are rotated many occasions a day and by no means reused in order that as you journey from place to position with the AirTag, you can’t be re-identified,” Huang says.

When you lose your AirTag, someone can’t simply choose up your AirTag, re-pair it with their cellphone, and proceed utilizing it.”

Ron Huang, Apple

Drance and Huang are additionally eager to notice that although virtually a billion Apple gadgets act as a crowdsourced monitoring community that helps maintain monitor of AirTags, the AirTag proprietor can by no means see which gadgets its AirTag’s location is pinging off of or who owns these gadgets.

AirTags even have a novel safety function known as Pairing Lock, which protects in opposition to individuals who could discover your misplaced merchandise and snatch the AirTag from it to make use of as their very own. Huang likens Pairing Lock to the iPhone’s Activation Lock. “It signifies that in the event you lose your AirTag, someone can’t simply choose up your AirTag, re-pair it with their cellphone, and proceed utilizing it,” he says. “This has been actually impactful for the iPhone and we predict it is going to be for AirTag as properly.”


Not solely can individuals who achieve maintain of an AirTag not use it for themselves, however additionally they can’t discover out the id of who owns it. Each AirTag has a novel serial quantity printed on it, however the id of the proprietor can’t be derived from that quantity until that proprietor prompts the AirTag’s Misplaced Mode. That’s a toggle within the Discover My app that marks your AirTag as misplaced. When you’ve toggled that possibility on, somebody who finds your misplaced AirTag can then scan it with any NFC-equipped gadget (similar to an iPhone or Android cellphone) to show an online URL immediate on that gadget. Tapping on the immediate will take the finder of your AirTag to an Apple assist web page that includes the AirTag’s distinctive serial quantity and—if the AirTag proprietor so chooses—the cellphone variety of the AirTag’s proprietor so the finder can name or textual content.

Anti-stalking protections

Apple designed the AirTag with one helpful function in thoughts: serving to individuals discover misplaced objects. However the firm additionally understands that unhealthy actors could attempt to use any know-how for nefarious functions. An AirTag designed to trace a backpack is also used to trace an unwitting  particular person. AirTags are small, in spite of everything, and one may simply be slipped into somebody’s purse or coat pocket with out them realizing it.

That’s why Apple has constructed plenty of highly effective anti-stalking protections into the AirTag platform. When you’re an iPhone proprietor working iOS 14.5 or later and somebody slips an AirTag into your possession in secret in an effort to monitor your actions, your iPhone will warn you this has occurred by sending you an “AirTag Discovered Transferring With You” notification. This notification will seem solely when an AirTag is following you that isn’t paired together with your Apple ID or one other iPhone that’s in your neighborhood. That distinction is vital in order that your iPhone gained’t be notified of AirTags that, as an illustration, belong to different individuals on the identical bus you’re using. Tapping the notification will take you to the Discover My app, the place you possibly can inform the AirTag that has been slipped into your possession to emit a sound so you possibly can find it.

However what about individuals who don’t personal an iPhone? How would Android house owners—or these with out a smartphone in any respect—know if an AirTag was slipped into their possession by a stalker?

Apple considered that too. After an AirTag has been away from its paired gadget for a sure period of time, the AirTag will mechanically emit a sound notifying these round it of its presence. Proper now, the AirTag must be out of vary of its paired gadget for 3 days for the sound to emit, however Apple may lengthen or shorten this time by way of a software program replace sooner or later.

When you do discover a unusual AirTag in your possession, you should use any NFC-capable cellphone to scan it.

And in the event you do discover a unusual AirTag in your possession, you should use any NFC-capable cellphone to scan it. Tapping the notification that seems within the NFC reader will take you to an Apple web site with directions on disable the AirTag and its monitoring capabilities instantly—by merely eradicating its battery. On that very same web page, you’ll see the distinctive serial variety of the AirTag, which can also be printed on the AirTag itself. Although you wouldn’t be capable of discover out the proprietor of the AirTag from this serial quantity, Apple may decide the proprietor because the AirTag’s distinctive serial quantity is related to an Apple ID throughout its preliminary Pair Lock setup.

“In case you are involved that there’s a threat of your being tracked you may contact legislation enforcement,” Drance notes. “What the [AirTag’s] serial quantity is used for is while you first arrange your AirTag it’s paired with an Apple ID together with some extra info similar to your title, your e-mail handle, your date of start, and issues like that, which [Apple] may present to legislation enforcement if requested for, with the correct warrants and course of.”

Apple doesn’t see this as a state of affairs that’s prone to occur regularly. If unhealthy actors are conscious that they can’t monitor victims and stay nameless, it ought to deter stalking by AirTag within the first place.

Are AirTags Purr-fect? Maybe

AirTags have highly effective privacy protections inbuilt in addition to strong anti-stalking tech. And at $29 a pop or a four-pack for $99, it’s cheap to imagine Apple’s smallest gadget goes to fly off the cabinets.

However what many individuals are nonetheless dying to know is, “Can I connect an AirTag to my pet?”

After I requested Drance about mother and father utilizing AirTags to trace their babies (similar to throughout an outing at an amusement park) or pets (we all know you’re as much as one thing shady, Fluffy) she was fast to emphasize that the corporate designed the AirTag to trace objects, not individuals or pets. If mother and father wish to safely monitor their younger kids, she suggests an Apple Watch with Household Setup is perhaps a more sensible choice.


As for strapping an AirTag to a pet, Drance says, “If individuals try this, they simply need to be sure that their transferring pet will get into vary of a tool within the Discover My community” so its location could be tracked.

Ten bucks says AirTag pet collar holsters are the next hot accent for the gadget by the weekend. Simply remember that in the event you’re a kind of individuals who has just a few dozen cats, you possibly can’t monitor all of them. Apple limits the variety of AirTags that may be related to a single Apple ID to 16, which suggests cats numbers 17-36 are out of luck.

Apple’s AirTags go on sale at 5 a.m. PDT Friday, April 23.