Affiliate Lab Review (Why I Bought It and What I Think About It)

I don’t purchase programs a lot as of late, not to mention take the time to jot down an extended evaluate.

I have a superb system in terms of rising area of interest websites.  I are likely to choose sticking to what’s working for me as an alternative of getting distracted with new methods to go about issues.

As a result of I publish Fats Stacks, which has some notoriety within the “ weblog” area, people give me free entry to programs within the hopes I’ll put it up for sale.  That is a type of collateral advantages of publishing a website like Fats Stacks.

Nonetheless, Affiliate Lab is an affiliate internet marketing course I’ve had my eye on for a while simply due to the good respect I have for Matt Diggity.  His essential enterprise isn’t promoting programs. His essential enterprise, like me, is publishing and incomes from area of interest websites.

I did NOT get free entry to Affiliate Lab.

I ponied up the total worth.

Talking of full worth, after I went via the course and inquired about low cost choices for Fats Stacks readers, Matt was tremendous cool and supplied a $200 off possibility for Fats Stacks readers right here.

Affiliate Lab was my Christmas Vacation studying.

I had loads of spare time and chilled out going via the various movies on the sofa whereas assembling my youngsters’ new toys.

I had HIGH HOPES for Affiliate Lab.  It’s not low cost.  Matt Diggity places out nice content material on his weblog.  He places on one of the vital extremely anticipated web optimization conferences yearly (I hope to go one yr).  Most significantly, he’s within the trenches and efficiently ranks for a lot of profitable key phrases.

Did Affiliate Lab meet my expectations?

Sure, it did, in spades.

And to suppose I purchased it to study solely a portion of what’s within the course.

Affiliate Lab is an epic web optimization affiliate internet marketing course that places all of the items of the web optimization and affiliate income collectively.  It requires a number of web optimization methods that work in sync to blast your meant key phrases to the highest of the search engine.  I use the phrase “blast” in a tongue and cheek method – there’s no such factor as “blasting” wherever in web optimization.  These things takes time.

Which begs the query, if I have a profitable on-line enterprise making good cash from area of interest websites, why did I purchase Affiliate Lab?

I purchased Affiliate Lab to study two issues the place Matt excels at:

  • On-Website web optimization; and
  • Affiliate conversion charge optimization (CRO).

What concerning the offsite web optimization data?

Arguably, Matt is a really profitable affiliate marketer greatest identified for his off-site web optimization success… aka hyperlink constructing.  Hyperlink constructing is getting backlinks from different websites.  Every backlink you get, particularly if from associated, high quality websites, helps push your content material larger up in Google rankings.

I’m probably not into hyperlink constructing however I had a have a look at a few of these modules as nicely and I might inform it’s very, superb.  If I have been to embark on some aggressive hyperlink constructing, I’d comply with it.

I need to focus this Affiliate Lab evaluate on the components of the course I discovered Most worthy, which is on-site web optimization and affiliate CRO.

Why do I want to enhance my on-site web optimization?

Onsite web optimization is a type of web optimization elements over which you have got a whole lot of management to develop free visitors to web sites.  Therefore, it’s price my time and cash to study as a lot of it as I can.  I do fairly nicely however I can at all times do higher.  It’s a chance for simple wins and a aggressive benefit.

Most folk who weblog about web optimization and promote web optimization programs have one website and that website is the very weblog they inform you about web optimization.  It’s basic self-fulfillment advertising (which I discover distasteful).

Matt is completely different.  His Diggity Advertising weblog shouldn’t be his solely website.  He owns and has owned many profitable affiliate web sites in lots of niches so he truly is aware of what he’s speaking about.

Why do I want to enhance my affiliate CRO?

Thus far, the lion’s share of my income is from show advert income with AdThrive.

I don’t have any intention of quitting show advertisements. I love incomes regular, rising income from show advertisements.

Nonetheless, a colleague who is aware of my area of interest websites identified not too way back that I’m leaving an absolute ton of cash on the desk for failing to correctly deploy affiliate promotions and related affiliate provide choices on my area of interest websites.

He was proper.

Proper now I have a chance to dramatically enhance affiliate income on my area of interest websites.

It’s one thing I’ll be engaged on in 2021 large time.  It’s a giant effort although so I figured if I’m going to place within the time, I would possibly as nicely study from somebody who lives and breathes affiliate CRO… and that particular person is Matt Diggity.

In reality, within the Affiliate Lab course, he says affiliate CRO is his favourite technique for rising income as a result of in a approach it’s straightforward and enjoyable.  You get to leverage present visitors for extra income with good affiliate hyperlink insertion. I agree with him that squeezing out extra income from property are they’re may be very fulfilling.

And so I went via each on-site web optimization and affiliate CRO module within the course.

Bonus data I discovered actually fascinating

I didn’t learn the gross sales web page when I purchased it. I knew I was going to purchase it so when I clicked the purchase button I didn’t know there could be a superb variety of extra modules that utilized to me.

One module I discovered fascinating was Matt’s dialogue on distinguishing area of interest and authority websites.  It’s a subject close to and pricey to me.

I are likely to give attention to authority websites however I acknowledge the benefits of smaller area of interest websites.

Matt operates in each.

He’s extremely educated about each.

In reality, he makes one level that distinguishes each that I discovered very, very fascinating. Sorry, I can’t reveal it right here, however the area of interest vs. authority module is nicely definitely worth the worth of admission by itself?


As a result of figuring out what you need to construct will dictate the way you go about it as a result of there are key variations between area of interest and authority websites with respect to:

  • Website structure, and
  • Content material subjects.
  • If you consider it, website structure and content material just about make up a website which implies you’ll profit from understanding the nuanced variations earlier than setting out.

    How does Affiliate Lab ship its content material?

    All content material is delivered through video.

    the movies are very top quality.  I can inform that a whole lot of planning went into creating the movies as a result of they’re all comparatively quick which makes for handy consumption of the fabric.  What I imply by that is it’s simpler on the lookout for particular data when damaged up into a number of movies than cramming piles of information into one-hour movies.

    I do like how the movies use slides with the information clearly seen on the slides.  This made it attainable to simply skip forward to the slides, get the information and shut the video.  For any factors made that I want clarification, I simply watched your complete video.

    My solely grievance with Affiliate Lab is there isn’t any textual content model or quick model textual content notes for every module.

    I don’t like consuming data by video. I perceive most individuals do however I discover it takes approach too lengthy.  I a lot choose to tear via textual content and discover the few nuggets of information I’m on the lookout for.

    Nonetheless, this grievance shouldn’t be enough cause to not get the course.  I simply hunkered down and ripped via the movies.

    How is Affiliate Lab organized?

    Affiliate lab is a web based course delivered on the Teachable platform (an excellent course platform… the identical one I use).  The course itself is definitely a bundle of 8 programs.  As a result of Affiliate Lab has so many movies, data and modules, Matt broke it up into a number of programs the place every course is damaged up into a number of sections.  Every part has wherever from a couple of to 10+ video classes.

    Listed here are the 8 programs that make up Affiliate Lab

    Affiliate Lab Modules

    The lion’s share of the information is within the first course referred to as aptly titled “Affiliate Lab”.

    It solely takes one key phrase

    This can be a fascinating facet of Affiliate Lab.  In case you rank for the suitable key phrase, you’ll be able to earn tens of hundreds of {dollars} monthly.  It’s a singular focus method.

    You may construct out a complete affiliate website with the intention to give attention to one insanely profitable key phrase.  Going ahead you’re taking steps to defend that rating (Affiliate Lab covers defending rankings as nicely).  Whereas it’s true insanely profitable key phrases are aggressive key phrases, that’s why you purchase this affiliate course – to discover ways to rank for these aggressive key phrases.

    That is what I name the “rank n’ financial institution” mannequin and it’s extremely efficient assuming you do rank to your meant key phrase.

    An instance key phrase could be “greatest bodybuilding dietary supplements” the place you promote a high-commission bodybuilding complement.

    One other instance could be “greatest journey bank card” the place you promote a bank card geared towards journey rewards and has a beneficiant associates program hooked up.

    Matt has a piece dedicated to how he does key phrase analysis that may provide help to pinpoint the precise key phrases that you must rank in your chosen area of interest which are loaded with purchaser intent.  Purchaser intent key phrases are key phrases that searchers use who’re darn shut to purchasing one thing.  They simply want a nudge.

    In one other life that is what I did…

    Earlier than I began monetizing with show advertisements, I solely did affiliate internet marketing.

    I managed to rank for some respectable key phrases.  Not probably the most profitable, however I ranked for 2 key phrases that collectively generated $10,000+ monthly in commissions.  I held these rankings for fairly a while.  So I can inform you from private expertise that it really works.

    Over time, you try to rank for extra and extra profitable key phrases.

    It’s a much more analytical and surgical method to area of interest websites.

    The fantastic thing about it’s you’ll be able to apply this to giant authority websites as nicely (which is what attracted me to Affiliate Lab within the first place).

    I personal authority websites with tons of content material, most of it concentrating on low competitors key phrases monetized with show advertisements.

    These websites have some respectable website authority and belief constructed up so now I can gun for extra profitable key phrases.

    However in accordance with Matt, you don’t must construct up an enormous authority website to rank for good key phrases.  You’ll be able to gun for them out of the gates.  Simply be affected person… you aren’t going to rank for a $10K/mo. key phrase in a couple of months.

    Nevertheless it all begins with the suitable area of interest

    One facet I respect about Matt’s mannequin of “affiliate web optimization” is that area of interest choice is extra science than artwork than different publishing fashions (corresponding to what I do with show advert monetized websites).

    Matt illustrates this very clearly with the primary video within the area of interest choice module the place he explains that his first area of interest maxed out at $4,000 monthly however his subsequent area of interest website skyrocketed to $50,000.  What’s extra superb, is each niches required the identical effort to rank.

    Whereas Matt doesn’t say “select this area of interest” the module is useful as a result of he units out his area of interest choice tips plus a superb listing area of interest attributes to AVOID in selecting a distinct segment.

    Once you put collectively his lists of what to search for and what to keep away from, it helps filter out many niches leaving you with quick, manageable listing.

    An instance of niches he suggests you keep away from are niches the place Amazon is the first service provider to advertise as an affiliate.  Matt shouldn’t be a fan of the Amazon associates program.   He explains intimately why that is the case.  That stated, the strategies taught will work equally nicely selling Amazon as different retailers.  Matt simply doesn’t take care of niches the place Amazon is the principle affiliate income supply.

    Accordingly, if you happen to’re going to pursue affiliate web optimization, Matt’s area of interest choice module is critically necessary.

    For me, whereas the module was undoubtedly useful, I’m utilizing Affiliate Lab methods to bolster affiliate income on present authority websites.  Nonetheless, if I have been beginning an affiliate website from scratch (or shopping for an internet site), I’d comply with his tips.

    Increase web site belief and credibility

    Affiliate Lab spends a whole lot of time educating construct up a reputable and reliable web site.  Google is placing extra and extra significance on referring searchers to websites which are credible.  Which means the knowledge is correct and dependable.  For subjects which are best-served by experience, Google desires to make sure it sends people to content material revealed by consultants.

    Whereas Matt isn’t any professional in many of the niches he jumps into, he’s a grasp and build up web sites which are credible… or not less than communicates to Google that it’s reliable and worthy of search visitors.

    The “reliable” consideration can’t be overstated. I agree with Matt that this can be a essential facet of build up a profitable area of interest website.  I put a giant effort into bolstering credibility on my area of interest websites.  I recommend you do the identical and a superb start line is to comply with Matt’s strategies for doing so.

    One easy method to bolster credibility is to arrange social media accounts to your websites.  Whereas this alone isn’t essentially enough for constructing the requisite credibility, it’s obligatory.

    The Million-Greenback “Pure Gold” Data

    Nice programs are a mixture of the fundamentals and superior data.  Embedded in all that data are nuggets that I take into account the “pure gold” which is the information veterans like me purchase the course.

    I get that nice programs want to incorporate piles of the fundamentals as a result of many individuals are simply beginning out. I do the identical with my programs. I assume everybody is comparatively new to this enterprise, however I additionally embody the “pure gold” data that gives nuanced, extremely efficient ideas for veterans.

    Affiliate Lab isn’t any exception.

    It too affords a superb number of “pure gold” data that justified my buy.  Right here’s a smattering of what was the “pure gold” for me:

    • Area of interest website vs. authority website dialogue.  Whereas on the floor, this appears apparent, Matt affords some insights right here that I was not conscious of.  That is must-know data for each particular person constructing out websites that earn money.
    • Website structure:  His website structure module is superb. I undoubtedly have some enhancements to make in terms of website structure.  What I particularly respect is how he makes it clear that website structure will differ between a small area of interest website and authority website.  He’s proper on this as a result of the 2 are completely different.  Nonetheless, I undoubtedly have some structure enhancements to use to my authority websites.
    • Excessive changing affiliate touchdown pages:  I doubt there may be anybody who is aware of affiliate CRO higher than Matt.  He loves these items and he’s examined it extensively… way over I have.  His on-site affiliate CRO data is “pure gold”.
    • Schema markup ideas:  I’m pretty adept at implementing schema markup for snagging search visitors however Matt has examined this way over me.  His schema markup observations are “pure gold” and can be “must-know” data for area of interest and authority website publishers.  In reality, he has a complete detailed lesson on “steal” the featured snippet which is superior.
    • E-A-T / YMYL / Belief Elements:  There’s most likely no one on the planet who is aware of bolster belief elements on a distinct segment website like Matt.  Heck, he ranks for insanely profitable key phrases in niches immediately impacted by E-A-T and he does so by taking steps to bolster belief and credibility on his area of interest websites (though he himself doesn’t have the requisite experience).  I’m not in niches which are so affected by E-A-T, however IMO, belief and credibility will develop in web optimization significance so as soon as once more, that is must-know data for any web site writer.
    • Hyperlink constructing for search domination:  I’m not a lot into hyperlink constructing and whereas I could embrace it sooner or later, it’s not going to catch the attention of me as a result of I’ve accomplished nicely with out it.  Nonetheless, I’m not so naive to consider that hyperlink constructing doesn’t work. It works nice.  The hot button is to do it in a approach that’s each efficient and minimizes threat of an unnatural link-building penalty by Google.  Likelihood is, if you wish to rank for key phrases that may earn tens of hundreds monthly, hyperlink constructing is important.  If that’s the case, Matt hyperlink constructing data is second-to-none.
    • Scaling area of interest websites:  One of many hardest points of this enterprise is scaling.  It’s one factor to bootstrap a single area of interest website by your self to 5 figures monthly however a completely completely different ability set to scaling the enterprise by hiring and coaching folks to exponentially develop the enterprise mannequin.  I have a pretty big workforce of parents working for me however it’s not with out some issues so I discovered Matt’s insights on scaling this enterprise useful.

    Conclusion: Ought to You Purchase Affiliate Lab?

    Affiliate Lab Scores

    • Distinctive, Actionable Data
    • Relevant to Inexperienced persons and Veterans
    • Thoroughness
    • Content material Supply
    • Group

    Affiliate Lab is a rockstar course. I dinged it barely for Content material Supply as a result of there isn’t a textual content model (or quick notes) of the movies.  I choose studying than watching movies.  In any other case, it’s an ideal course (I don’t say that calmly).

    IMO, Affiliate Lab is a good course for anybody who:

    • Desires to discover ways to develop search visitors sooner with hyperlink constructing and aggressive benefit degree on-site web optimization;
    • Desires to discover ways to make far more cash from on-site affiliate internet marketing; and/or
    • Desires to discover ways to scale this enterprise.

    Whereas this will not embody everybody who owns an internet site, my hunch is it contains most.

    I can’t think about there being anybody who buys Affiliate Lab that doesn’t study one thing.

    I’ve been publishing websites for a residing since 2012 and I realized a ton.

    How is Affiliate Lab completely different from the Fats Stacks Course Bundle?

    That is an fascinating query.  To not toot my very own horn, however the Fats Stacks Course Bundle has advanced into an enormous educating useful resource setting out each nuanced element I do and comply with to construct up profitable ad-monetized area of interest websites.

    However certainly, Affiliate Lab and my course bundle are very completely different.  Arguably, they dovetail very properly for anybody seeking to construct an authority website.  As an authority website proprietor, I’ve realized a ton in Affiliate Lab that I can apply to my on-line publishing enterprise… particularly on-site web optimization enhancements and affiliate CRO.

    The Fats Stacks Bundle of programs focuses on low competitors key phrase analysis, high-volume content material manufacturing and show advert monetization.

    The Affiliate lab focuses on rating content material through on and off-site web optimization in the various search engines and producing affiliate income.

    Once you put the 2 collectively, you’ll be able to construct out a powerhouse authority website that could be a strong mixture of straightforward visitors from low competitors informational content material that’s monetized with advertisements and profitable key phrase search visitors that generates some critical affiliate income.

    On the finish of the day, each my method and Matt’s method try towards constructing out high-earning passive revenue web sites.


    Is Affiliate Lab good for freshmen?

    Sure, it’s.  There’s a complete module for freshmen to get going with the fundamentals and then proceed with the extra superior modules.  Affiliate Lab is a real “A to Z” course on rating for highly effective key phrases and printing cash from affiliate affords.

    Is Affiliate Lab a superb course if I monetize principally with show advertisements?

    Sure, it’s assuming you additionally like the concept of diversifying your web site income with some profitable affiliate affords.  If in case you have a website incomes with show advertisements, it’s a no brainer to include some affiliate income.  In different phrases, it’s not both/or, however as an alternative it’s each working collectively to extend the income of each monetization choices.

    Does Affiliate Lab solely train hyperlink constructing?

    Affiliate Lab teaches hyperlink constructing in unbelievable element however the course is a lot extra.  It teaches website set-up, website structure, on-site website positioning, affiliate conversion charge optimization, scaling area of interest websites, area of interest website electronic mail advertising and web site flipping.  It actually is an A to Z area of interest website course.

    Does Affiliate Lab train white hat hyperlink constructing?

    Sure, it does.  Affiliate Lab incorporates a number of hyperlink constructing strategies together with white hat fashions.

    Do I must construct a PBN to construct hyperlinks as taught in Affiliate Lab?

    No, you don’t.  Matt doesn’t depend on PBN hyperlinks like he used to.  Today he takes completely different approaches to constructing hyperlinks.

    Does Affiliate Lab train discover and select a superb area of interest?

    Sure, it does and it affords a ton of fine data about this. Nonetheless, it teaches it in a approach to decide on niches which are affiliate-marketing targeted that features some extremely profitable affiliate internet marketing alternatives.

    Does Affiliate Lab earn extra affiliate commissions from present content material?

    Sure, it does. In reality, that is one among my favourite modules as a result of I have tons of rating content material the place I can enhance income by incorporating affiliate hyperlinks.

    Does Affiliate Lab present an instance web site I can try to see go about issues?

    Sure, there’s a pattern affiliate area of interest website that the course makes use of for example.  I discovered this very useful.

    Does Affiliate Lab train develop a distinct segment website into an authority website?

    Sure, it does. In reality, as of late Matt is concentrated on rising his portfolio right into a portfolio of huge authority websites.  I actually appreciated how the course addressed affiliate internet marketing with authority websites since I too give attention to authority websites.

    Does Affiliate Lab train write and publish content material that may rank in Google search?

    Sure, it does.  Matt reveals his most well-liked content material sources and has a complete collection devoted to publishing wonderful content material that may rank.

    Does Affiliate Lab provide a neighborhood discussion board or a non-public Fb Group?

    Sure, the course contains entry to a non-public Fb Group.


    JonD gravatar fs jun2019

    Jon runs the place round right here.  He pontificates about launching and rising on-line publishing companies, aka blogs that make a couple of dollars.  His pleasure and pleasure is the e-mail e-newsletter he publishes that’s “the perfect running a blog electronic mail e-newsletter round.”

    Hyperbole?  Perhaps, however go test it out to see what some readers say.

    In all seriousness, Jon is the founder and proprietor of a digital media firm that publishes quite a lot of internet properties visited and beloved by tens of millions of readers month-to-month. Fatstacks is the place he shares a glimpse into his digital publishing enterprise.

    svg+xml;nitro empty id=MTQ5NzoyNTI=