Adidas has partnered with on-line resale powerhouse ThredUp to launch a brand new program whereby shoppers can send in used attire and equipment to be resold. Utilizing ThredUp’s proprietary Retail-as-a-Service platform, this system goals to “prolong the lifecycle” of clothes gadgets by rewarding shoppers with factors in alternate for their outdated gear.
This system, dubbed “Select to Give Again,” comes amid Adidas’s ongoing efforts to scale back plastic waste. The footwear model joins newly public ThredUp, a secondhand market chief that has made extra sustainable vogue a part of its pitch to shoppers.
One of many world’s greatest sources of air pollution, the style business depends on excessive volumes of non-renewable resources. In accordance with an Ellen MacArthur Basis report, the equal of a rubbish truckload of clothes is buried or burned in a landfill each second.
Corporations like Adidas and ThredUp wish to use their measurement and scale to construct a extra renewable business. With the brand new program, customers of the Adidas Creator’s Membership app can generate a pay as you go transport label to send in their outdated clothes and equipment. This system helps merchandise from any model or class, so shoppers can send in extra than simply Adidas sportswear. “Select to Give Again” is predicted to launch shops and on-line early subsequent yr.