A niche site’s whole is more than the sum of its parts…

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Right this moment it occurred to me that over the almost 9 years I’ve been running a blog and publishing on-line full time, I’ve not as soon as run out of matters to cowl on my niche websites. I’ll publish on the most obscure matters. Right this moment’s electronic mail explains how and why this works.

I’m typically requested the following kind of query:

Hey Jon, I discovered a key phrase that’s reported to get 100 searches per thirty days in Ahrefs. I do know you say you go after such key phrases if they’ve low competitors, however I simply don’t see the way it’ll repay.

If advert income is $18 per 1,000 guests, this text in a greatest case situation will earn roughly $18 to $22 per 12 months and that’s assuming it hits #1 in Google.


If I spend $80 for the article, it’ll take 4 years simply to interrupt even. That doesn’t sound like a superb return for me. Am I lacking one thing?”

My response is the following:

First, a effectively written article will goal more than simply that key phrase so the potential visitors is normally a lot greater. Not all the time, however typically.

Second, articles which can be slim in subject that fill out article clusters strengthen the cluster. Profitable clusters can earn very effectively. Some articles may not be nice on their very own, however as a component of a bigger whole, they do their half.

Third, effectively written articles on obscure matters can appeal to hyperlinks which not solely assist the article rank however assist the complete web site.

In different phrases, a niche site’s whole is more than the sum of its elements.

That’s an important facet of this on-line publishing enterprise.


Let’s do some math.

My largest web site has roughly 3,500+/- lengthy kind articles. The opposite 3,000 aren’t geared for serps. Don’t ask, it’s a protracted story.

The three,500 search-friendly articles are printed for search visitors.

I’m simply guessing right here, but when I needed to guess, these 3,500 articles value on common $150 per article totalling $525,000.

Over the years I’ve additionally needed to put money into:

Internet hosting: Began low-cost with Bluehost and upgraded to Kinsta as soon as I used to be getting loads of visitors.

Software program: Lasso, Convertbox, MarketMuse, Nitropack, Hyperlink Whisper, Grammarly, Novashare.io, Elementor (my mainstay paid plugins and software program).

Photos: I take advantage of Shutterstock largely.

VAs: Put collectively an excellent crew due to Onlinejobs.ph.

Let’s name it $800,000+/- spent on that web site because it launched.

This is very tough math but it surely nonetheless will get the level throughout.


That $800,000 was invested over 7 years.

But in 2020 alone, that very same web site earned roughly $650,000.

Plus the web site is a invaluable asset that I might promote.

In the starting, paying for content material didn’t make sense as a result of it couldn’t earn a return quick sufficient. I wrote all of it. I didn’t have the funds to take a position and wait.

Nevertheless, over the years, the income grew sooner than needed reinvestment to spur that development.

And that’s as a result of as I added more and more content material, the whole turned a lot more than the sum of its elements.